alt="Simple Steps to Get Ahead of Your Competition Using Social Media Marketing" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/social-media-marketing-500x486_c.jpg" />
Where to begin building?
You are definitely in href="http://www.webhostingsecretrevealed.net/blog/featured-articles/building-a-tribe-around-your-art-one-lovely-person-at-a-time/">need of a strong online community which will support your brand and share your values.
But where on Earth do you begin?
The answer is quite simple – start where your audience is. Now, finding your audience can be tricky. With so many social networks, forums and blogs, it is difficult to differentiate between what is truly important and what is a pure waste of time.
Before you begin, you will need to ask yourself, or your client, several questions which sound easy enough, but can prove to be a bit tricky once you dive into them. Taking one step at a time is the best solution for everything that seems hard. Rinse and repeat. The questions you need to get answered can be formulated in the following way:
- What is it that separates your business from the sea of similar enterprises?
- What is unique in your offer?
- Why is your business significant to your clients or customers?
- What is it that will make your business stand out?
- What type of relationship do your customers/clients expect from you?
- Who are your partners?
- Who are your competitors?
- Who do you respect in the industry?
- What age group they belong to?
- What is their gender?
- What is their social/educational background?
- Is any occupation typically associated with your clients?
- What do they need?
- What do they expect from you?
Setting up the Community Pillars
dir="ltr">Choosing the networks where you will start your communities is often tricky business, first of all because your business is often associated with several customer personas which are typically scattered across different networks and are members of more than one network. Basically, if your business is not associated with some highly specific demographic group, you should go for the most popular networks which are suited to the type of content you are planning to provide.dir="ltr">My personal favorites are Google Plus and Pinterest, as highly visually stimulating networks, with Google Plus enabling me to include loads of different stuff, including text.dir="ltr">However, going for Facebook and Twitter is absolutely fine if you think they are better suited for your needs. Whichever networks you choose, there are resources you can use to make your search easier and less time-consuming. style="line-height: 1.5em;">For example:href="www.followerwonk.com">Followerwonk.com
dir="ltr">Followerwonk is a really useful tool you can use for many things, including a certain degree of analytics. More about the Followerwonk options can be found on the website itself, and we will deal in more detail with the section which enables you to locate the potential members of your Twitter community.dir="ltr" style="text-align: center;">href="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/followerwonk.jpg">href="www.findpeopleonplus.com">Findpeopleonplus.com
dir="ltr">This is a tool for finding people on Google Plus, through the community itself provides plethora of useful resources, shares circles, etc. and all you need to do is follow several prominent members of the community. For the beginning of your community building efforts, you can use this website to find people relevant for your business, as well as several providers of great resources on Google Plus.dir="ltr" style="text-align: center;">href="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/findpeopleonplus.jpg">Pinterest boards
dir="ltr">Pinterest boards are what you need to get started on Pinterest. They are thematically organized and usually thematically named, and you can follow a single board. So, first you create boards related to your business and then you start pinning and following other boards.dir="ltr">You need to develop a strategy, but you do not need any additional web directories of Pinterest members, you just use the names of the boards to find those who pins things similar to yours and who would be interested in your business.Community is Growing, Now What?
dir="ltr">Now you need to take a deep breath and start sorting out and filtering. Some things you simply need to do manually, and it would be great if you could use an Excel sheet to collect information, but you can start building a community right away if you so wish and deem desirable. The most important thing to keep in mind is that it is not only the quantity that matters, but the quality as well. You need to find the right balance.dir="ltr">Things that you would want to consider are some of the following:- Frequency of activity
- Volume of activity
- Quality
- Relevance
- Following and followers numbers and ratio
Relationship Marketing 101
dir="ltr">Relationship marketing is different from content marketing in the respect that in relationship marketing interacting with people, being positive, helpful and responsive builds your community and rewards your marketing efforts with a good word-of-mouth, whereas with content marketing it is all about the content you share and the way you share it.dir="ltr">Your online community created using relationship marketing will be a great asset for your reputation management, among other things, and it will provide you with feedback of utmost value.Benefits of Loyal Online Community
dir="ltr">Your online community can be of great help if your company starts being bullied by another company or you start having problems with spam reviews aimed at weakening your business position. There are certain things you need to keep in mind and proper ways to behave in such situations, but remaining calm and respectful and keeping your community posted, as well as calmly explaining your position can restore the trust potentially damaged by the competition’s negative campaign against you.dir="ltr">It is way easier to manage the situation if you have a large online community with which you have built a firm relationship based on trust.Mixing Things up for Best Results
This is just the beginning of your social media campaign, which will have to include relevant and curated content at one point, and it will probably become a necessity to hire someone to help you. The best option would be to hire an agency, because there is also on-page and off-page SEO to be done, as well as different SEM campaigns to be carried out, and it is a lot of work for just one person.
However, if you feel confident enough you can make an in-house team, and you can venture into creating and carrying out your own strategy, and if you follow guidelines of experts, you have a fair chance at success.
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