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Having a bad web host can be almost as bad as not having a host at all. The last thing you want to experience is massive down time, a customer service department that won’t return your e-mails or answer your phone calls, or lack of features that can make your site stand out from the crowd.
Fortunately, there are some elements that good web hosts share and there is a way to weed out those hosts who will provide the service at the level you need.
Uptime Guarantees
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Uptime is how long a server’s systems are running. The best web hosting companies offer an uptime guarantee of around 99.9%, because they plan to keep your site online 24 hours a day, 365 days a year.
Why is this important? In today’s economy, business is global. If you look at your site visitor statistics, you’ll likely find that you get visitors from all over the world. A web browser in Asia is going to visit your site while you are sleeping. If your site goes down every day at four a.m., then you may miss out on this new customer base. Even a 99% uptime guarantee means that your site is potentially down 1% of the time. This can mean a loss of 3.65 days every year.
- Check the hosting company’s website to see if there is an estimate of uptime. You want 99% or more.
- Ask if there is a guarantee if the site is down more than a few minutes. Some web hosting companies will offer a partial refund on hosting fees if the site is down for an extended period. While a dollar or two might seem paltry, a company that offers this refund is more likely to work hard to keep your site up and running, so they do not have to pay out those fees to their customers.
- Inquire about the company’s backup plan in case of a power outage or if the server you are on crashes.
Jerry’s note: In fact 100% uptime is now possible with cloud technology – href="http://www.webhostingsecretrevealed.net/updates-news/quick-update-on-wp-engine-hosting-2-months-later/">updates on WP Engine server uptime.
Web Hosting Features
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What comes with your hosting package? Does it meet the needs of your company? What about as your website grows and you add new features? Look at everything from how easy it is to install popular items like WordPress to how website traffic is tracked. Some of the basics you might want to compare include:
- Does the host support video and audio streaming?
- Is the control panel easy to navigate and understand?
- Can you work with an SQL database easily? Are there wizards available, such as MyPHP?
- Is Fantastico installed? Which platforms are available with Fantastico?
- Can you easily backup your site, set up new e-mails, and check your files from the control panel?
- Will you have shell access?
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