alt="18 Instant Tips to Smarter SMM Strategies" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/08/social-media-marketing-500x312_c.jpg" />
Realizing that it isn’t a trend going away anytime soon, more and more businesses are starting to utilize social media for marketing. Social Media Examiner recently released their href="http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf" target="_blank">2014 Social Media Marketing Industry Report that takes a close look at how marketers are embracing social media and even utilizing it to grow their businesses. The report offers quite a bit of insight into what businesses can do to better use social media for marketing, so in this article we are going to take a look at the report and some quick tips you can use starting today.
2800 expert marketers took the time to answer Social Media Examiner’s questions about what is working for them. The 50-page report, written by Social Media Examiner’s founder Michael Stelzner, breaks down the ideas from these marketers into manageable pieces that even the most novice promoter can implement.
The report uncovered some interesting statistics on marketing.
- Businesses are seeing social media as more important and the statistics are rising. In 2013, only 86% said social media was important to growing their businesses, but the 2014 report saw a rise to 92% seeing SSM as important.
- Google+ seems to be the focus of many marketers, but they don’t quite understand it as well as Facebook and Twitter. About 65% say they want to understand Google+ better.
- Most marketers (58%) feel that original written content is still vital.
Whether you already have a social media marketing plan in place or you are just getting started writing one, these 18 tips will make your strategy smarter and more effective.
Tip #1: Analyze What You’re Doing with Social Media
68% of the marketers surveyed indicated that they measure the effectiveness of social media marketing. You can easily repeat this by creating landing pages specific to different campaigns and utilizing A/B testing of which landing pages work best for different forms of social media.
Tip #2: Don’t Get Stuck on Facebook Marketing Only
The majority of marketers reported that they either aren’t sure or they don’t feel that their Facebook marketing is working very well. The larger the business, however, the more they felt their efforts on Facebook were working. About 52% of businesses with over 1000 employees thought their Facebook marketing was on target but only 34% of small businesses felt their efforts were working.
The takeaway from this is that you should try different types of marketing and not only limit your efforts to Facebook. Programs like HootSuite can help you preschedule posts to different social media and may be a good solution for small business owners.
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