You’ve heard of guest blogging, but taking that concept a step further can result in massive traffic driven to your site in the span of a couple of weeks. This can be particularly useful if you’re running a sale or campaign at the same time as the guest blogging tour.
According to
With that kind of competition to capture the interest of readers, you’re definitely going to need a way to reach new readers. A blogging tour can be just the burst of traffic your website needs to engage new readers and keep them coming back for more. What’s even better is that these tours cost nothing but your time and a little bit of thought and interaction with others to be a huge success.
Once you’ve decided to make the commitment to a blogging tour, here are the steps you need to set it up.
Finding Blogs to Visit
The first step is hitting Google and searching for blogs that are not competition but still have your target demographic. For example, if you sell golf supplies, you’ll want to come up with a list of blogs on the topic of golf, but not other sites that sell golf supplies.
As mentioned before, there are millions of blogs out on the Internet. You’ll also want to target the blogs that get heavy traffic and feature high quality posts. Keep in mind that Google now factors which sites link to you, and their quality, in their algorithms. You’ll also want to read our article on
To figure out if a site is good to add to your list, ask these questions:
- Is the site too ad heavy?
- Is it updated regularly?
- How does it rank in Google search engines?
- Does the site have a social media presence?
- Is the content high quality?
- Is the site relevant in some way to your site?
Next, decide how many days you want your blogging tour to run. A week to two weeks is typical. You’ll need to find one site per day for the tour. So, if you plan to guest blog six days out of seven for two weeks, you need 12 sites total. You’ll likely need to contact more sites than that as not all the sites you contact will agree to a guest post. A good rule of thumb is to contact three times as many sites as you need to post on. If you wind up with more than you need, you can either extend your tour or offer a post outside of the tour.
E-mail the Owners
Once you’ve narrowed down your list of potential places to guest post, you’ll want to contact each of the blog owners and present your idea for a blogging tour. Be sure to explain what you’ll do to promote your time on their blog. Focus on how the situation is beneficial to both of you (they get traffic from your mailing list and you get traffic from their site visitors). Plus, the site gets a free, high quality post from you.
You’ll also want to decide ahead of time how much interaction you want. For example, do you want their site visitors to ask you questions based on your post? Or, do you plan to just keep an eye on natural comments as they occur?
Here is a sample letter you can send to potential hosts:
Dear Max Smith: [Try to find a specific name of the site owner]
My name is Lori Soard and I am in the process of lining up blogs to guest post on for my upcoming blogging tour April 1st through the 14th. For my part, I plan to send out an e-mail each day detailing which blog I will be on the following day and what the topic of discussion will be. This will bring new visitors to your site and I will also reach new readers through your regular site visitors. In addition, you will have a high-quality post go up on your site that day with no work on your part. I’ll be happy to interact with your readers and answer any questions.
I was thinking perhaps the post could be on the topic of guest blogging with an attitude to go with your 10 days of attitude seminar. I hope we can line this up. If so, I will get you on the schedule right away. Let me know if any particular day works better for you than another between April 1st and April 14th.
Thank you for your time,
Lori Soard
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