If you blink these days, Google makes change in their algorithm that can impact your website.
They seem to like catchy little animal-based code names: Panda, Penguin and now Hummingbird.
In real life, a hummingbird might be a fast-moving, beautiful creature that likes to sip from nectar, but in the world of SEO, it can seem more like a pesky insect. Hummingbird is the largest algorithm update in three years, which by nature would make webite owners very nervous as many saw their search engine traffic tank after the rollout of Panda in early 2011. Gianluca Fiorelli expressed the feeling of SEOs everywhere in “Hummingbird Unleashed” on
Sometimes I think that us SEOs could be wonderful characters for a Woody Allen movie: We are stressed, nervous, paranoid, we have a tendency for sudden changes of mood…okay, maybe I am exaggerating a little bit, but that’s how we tend to (over)react whenever Google announces something.
Relax, We’re Going to Show You the Benefits of Hummingbird
What the Heck Is Hummingbird?
Change is scary, especially when it can impact your website’s traffic and your livelihood. Although Google tends to be very secretive about the science behind their algorithm, there is a method to the madness and it’s fairly easy to figure out.
First, this latest update seems to focus on targeting searches that match the way humans think and interact.
The changes are meant to integrate with voice controls. During a presentation by the company discussing what Hummingbird can do, one executive pulled out a smart phone and through voice search asked for photos of the Eiffel Tower. Once the photos were found, she then asked via voice how tall the Eiffel Tower was and Google answered. This type of interactive information gathering is something that users are looking for and will help people who are truly interested in your niche topic find it easily.
Will It Impact Your Site?
WHSR does not recommend black hat SEO tactics. If your site uses black hat, then this update, along with others over the last few years, will likely impact you. However, if you’ve been following our suggestions for
Avital Web writes in the
Properly indexed sites are unlikely to have noticed a big change with Hummingbird. Search engine optimization is still beneficial for site users who use consistently high-quality, original content.
Many SEO experts believe Hummingbird is going to turn out to be a positive change, unlike some of the previous algorithm updates, which hurt at first. Instead, those who focus on being an authority on their topic and building excellent content will likely thrive in the new environment.
Eric Enge wrote on
We used to speak about content being king, and that in some sense is still true, but it is becoming more complex than that now. You now need to think about content that truly addresses specific wants and needs. Does your content communicate relevance to a specific want or need?
Changes to Keep in Mind Going Forward
What does this all mean for your website. Some things are likely to remain the same no matter what changes Google or any other search engine implements.
- Write content that informs readers and covers topics not found elsewhere.
- Provide well-written, top-notch material.
- Interact on social media.
- Keep a mailing list and keep in touch with site visitors.
- Update content frequently.
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