Affichage des articles dont le libellé est Blogs. Afficher tous les articles
Affichage des articles dont le libellé est Blogs. Afficher tous les articles

samedi 12 novembre 2016

WordPress How-To: Install Multiple WP Blogs With One Single Database



alt="WordPress How-To: Install Multiple WP Blogs With One Single Database" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/01/web-server-data-500x202_c.jpg" />

As an open source content management system, WordPress often finds itself installed on href="http://www.webhostingsecretrevealed.net/hosting-review/ipage/">lower-cost, href="http://www.webhostingsecretrevealed.net/hosting-review/webhostinghub/">budget hosting plans which permit clients to have limited number MySQL or PostgreSQL database per account. This is no problem for those users who plan to only host just one or two WordPress blog, but can be a significant road block for those WordPress users who aspire to host their friends, family members, or a thriving community of independent bloggers.

Luckily, WordPress offers a number of ways to permit multiple installations of the software within just one database, saving users both a significant usability headache and the higher cost that comes from seeking a hosting plan which supports multiple MySQL databases.

The road to enabling multiple installations in a single WordPress database involves extensive editing to the software’s site-wide configuration file for many users. WordPress supports hosting multiple blogs with one installation of the software, or installing multiple instances of the software into one database. Those who choose to do this will need to be familiar with the configuration PHP file, their .htaccess file, and other server settings which are determined remotely by their current web host. Those who are comfortable knowing and modifying these settings are urged to complete this process, as it will likely be simple and take just a few minutes from start to finish.

Step 1: Locating and Changing Settings in the WP-Config.php System File

class="border" alt="Locating and Modifying WP Config" src="http://www.webhostingsecretrevealed.net/images/2012/0418-1.jpg" width="750" />

Every WordPress installation relies on “wp-config.php” to control database usernames, passwords, and locations, as well as settings relating to actual software features and user information. This file is rarely modified, except for in the first steps of a typical installation, and many WordPress developers and novice users may not be sure where to locate the file or which edits to make. For clarification, this configuration file lies in the root directory of every WordPress installation. This will typically be the “public_html” folder for a primary installation, and the base of a subfolder for each subsequent install of the WordPress software.

Once the file is located, it can be edited using an FTP client’s built in file and text editor. Doing this process directly on the server ensures that all edits are made to the remote file and saved directly, eliminating potential data loss and confusion between different versions of the configuration file. When the file is opened, there are a few settings that need to be changed when installing the WordPress software multiple times using the same database.

We will need to href="http://codex.wordpress.org/Editing_wp-config.php" target="_blank">configure our “wp-config.php” file in order to customize our WordPress installation. First and foremost, the actual database information must be entered. If this is the first (and primary) installation, the database name, username, and password can be both defined and discovered using the server’s control panel. Both the cPanel and Plesk Panel software have a specific database configuration area that displays this information to users upon request. Fill in all information accurately, as failure to connect to the database will result in a failed installation overall.

Step 2: Changing the Structure of the WordPress Database

class="border" alt="Customizing WP Database" src="http://www.webhostingsecretrevealed.net/images/2012/0418-2.jpg" width="750" />

Every WordPress download comes with a default configuration file which designates a “wp_” prefix to the entire installation. This prefix will be added on to every table which is created by the installer and is designed to separate the WordPress tables from other applications residing in the same database. Similarly, this prefix can be changed in order to separate different WordPress installations from each other. Changing the database prefix is perhaps the most central step to ensuring that WordPress installations can function alongside each other in the same database without overwriting each others’ data, granting the wrong user permissions, or publishing the wrong content.

What to look for in wp-config.php?

In the still-open “wp-config.php” configuration file for the WordPress installation in question, locate the line which determines the database prefix which will be used. It almost always looks like the following example:

$table_prefix = ‘wp_’;

As can be seen, the WordPress developers have loaded the file with the default “wp_” prefix. This can be used for the first or primary WordPress blog installed to a server, but it cannot be used for any secondary installation. Using the same database for multiple blogs will lead to data loss, erroneous content, and all kinds of user permission problems that could enable malicious activity between blogs.

Change this prefix to almost anything else, so long as it is all lowercase and contains no spaces or punctuation marks. The “_” underscore character is not a requirement, as periods or hyphens can also be used. However, be aware that the underscore character is considered the standard way of separating a prefix from a table name, and it’s the easiest to use when scanning database records for certain iterations or cells.

Step 3: Proceed with Installation

If all you wish to do is simply install multiple WordPress blogs into separate databases with entirely separate groups of users and administrators, the process is largely complete. With the correct database information placed into the file, and the proper table prefix in place of the default WordPress-generated option, everything will likely go off without a hitch. However, advanced users might be interested to know that installing multiple WordPress blogs into the same database enables a unique kind of data sharing. Because user tables are all placed into the same database, WordPress can actually be instructed to use the same set of users between multiple blogs; this can be done on a per-installation basis, as well, so only the right users are given access to multiple points of entry and content publication.

For those advanced users who wish to create a site-wide user list that can publish content across multiple blogs, this edit is relatively straightforward to make and must be done at the beginning of the installation process before the actual installation page has been loaded. It’s easy to do, and the process is presented in the next step for those who are so inclined to give it a go.

Step 4: Sharing Users and User Meta Information Among Multiple Same-Database Installations

id="right">

An important consideration to be made when installing many WordPress iterations into just one database is whether or not the users of each website will need to login to a different website within the same domain name’s purview. This can be especially true for href="http://wphacks.com/best-magazine-style-wordpress-themes/" target="_blank">“magazine-style” sites which categorize their content into subfolders and subdomains, with each content creation department having their own WordPress installation and content creation portal. Having a different user account for all users on every blog can be time-consuming and it’s largely an outdated practice.

The “wp-config.php” file can be amended to instruct a WordPress installation to place all data within its prefixed tables, but to pull user information from a differently-prefixed table. This means the primary blog’s user list could potentially because the user list of all blogs installed into subfolders across a website. Here’s how it’s done.

define(‘CUSTOM_USER_TABLE’, $table_prefix.’global_users’);
define(‘CUSTOM_USER_META_TABLE’, $table_prefix.’global_usermeta’);

These two lines must be added to the “wp-config.php” file before the WordPress software is installed. Notice that the tables utilized for user information are prefixed with “global.” This allows both the primary installation and all secondary installations to access the same, universal tables full of user information. It gives no specific WordPress installation control over the user databases, as each WordPress installation remotely accesses that information via the “global” tables.

The two lines of code above could be modified to be named otherwise, including using the standard “wp_users” and “wp_usermeta” tables for those blogs which will simply access information already determined by the site’s primary WordPress installation. Developers should modify these lines intelligently and at their own risk, and remember to do so before installation as it’s exceedingly complex to change the user tables after an install has been completed.

Installing Side-by-Side WordPress Installations is Largely an Outdated Practice

While WordPress will likely never drop support for custom MySQL table prefixes and multiple installations of the software in the same database, the company’s developers have been hard at work on creating a solution which can perform all of the above tasks on an automated, on-the-fly basis. This means being able to create multiple WordPress blogs by using the standard WordPress Dashboard interface, largely eschewing the “wp-congif.php” file edits and database trickery that is used to share user information among separate installations. WordPress provides a showcase of many blogs which use this feature in its href="http://wordpress.org/showcase/flavor/wordpress-ms/" target="_blank">MultiSite Showcase as a demonstration of just how functional, open-ended, and easy a Network is to create and maintain.

The feature is included in href="http://wordpress.org/news/2010/06/thelonious/" target="_blank">WordPress 3.0 and higher, and it’s known as “WordPress Networks.” The company had previously developed the feature as an entirely separate version of WordPress, known as “WordPress MU,” but made the decision to integrate the two during the release of its most recent software version. The feature, while fully functional and quite robust, is not enabled by default. Users will still need to work a little PHP magic within the site’s configuration file in order to be able to access these new and innovative features.

Instead of modifying the database prefix set out in the “wp-congfig.php” file, users will instead bypass that setting and define an entirely new line of code. This line of code instructs the WordPress Dashboard to enable the multisite, or WordPress Networks, configuration options and setup tools. The line to be pasted into the configuration file is this one:

define(‘WP_ALLOW_MULTISITE’, true);

It’s pretty simple, and saving the file will immediately allow the WordPress Dashboard to show the setup and configuration panel within its interface. That’s exact where the user should head next, as the Dashboard is the central feature of WordPress Networks setup.

Once in the Dashboard, click the “Administration” heading in the sidebar and then click “Tools.” Beneath this, a new option named “Network Setup” will appear, and it should be clicked. WordPress will determine whether new blogs should be installed as subfolders or subdomains, and it will ask for a defined directory where it should place blog media uploads (pictures, movies, audio files, and more). With those settings defined, it will get to work and define new database tables, cells, and users. The process may take a few moments.

After the initial configuration has been completed, the site administrator will be presented with a page that instructs them to configure their “wp-config.php” and “.htaccess” files further. These changes will initialize the media upload directory, make essential changes to the way permalinks work for multiple WordPress installations, and enable more of the special WordPress Networks features that set this type of installation apart from standard WordPress versions.

The best part about using this feature is probably the minimal impact it has on the site’s database. Rather than burdening the database with a long list of tables and cells, it installs most of the new information into an existing database structure that doesn’t need to be modified at all. The few extra tables and cells it does install are minimal and efficient, meaning site load times will not suffer as a result of the installation. That cannot be said for databases which play host to many side-by-side WordPress installations which are installed the “old-fashioned way.”

A Note of Caution: Always Be Careful with the MySQL Database

For the most part, there are very few risks associated with installing WordPress to a database in multiple instances. But, as with any change to the site’s database, always have a backup on hand and be ready to restore your data with it. Modifying the database and placing tables side-by-side has been known to occasionally cause incidental data loss which can only be recovered with a backup. Furthermore, accidents do occur and people have been known to forget the essential step of modifying the database prefix. This results in a complete loss of pages, posts, and users.

With the right precautions in place, and careful attention to detail, it is entirely possible to run multiple WordPress blogs from within the same database. Both the old method, as well as the new WordPress Networks feature, can create advanced blog setups that enable robust levels of content, shared user access, and easier usage of the site’s resources than many competing content management solutions would allow for.

Follow Up Reading

This post is part of my WordPress How-To Series. You might also want to check out other popular post on this topic: title="Most Wanted WordPress Code Snippets" href="http://www.webhostingsecretrevealed.net/blog/web-design/25-handy-code-snippets-for-wordpress-developers/">25 Handy Code Snippets For WordPress Developers as well as title="Must Learn WordPress Tricks And Hacks" href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/25-most-wanted-wordpress-tips-tricks-and-hacks/">Most Wanted WordPress Hacks, Tips, And Tricks.


Page 24 – Web Hosting Secret Revealed




12 Ways To Manage Multiple Blogs Efficiently



alt="12 Ways To Manage Multiple Blogs Efficiently" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/05/stand-out-blog-500x333_c.jpg" />

class="border" src="http://www.webhostingsecretrevealed.net/images/2012/1008-1.jpg" alt="Blogging Management Guide" width="750" />

Those who understand the blogging business know how remunerative and healthy for your href="http://www.webhostingsecretrevealed.net/blog/featured-articles/how-to-write-web-copy-like-a-pro/">writing career multiple blogging can turn out. Why limit yourself to one or two blogs when you can run many at once? Running more blogs equals to more opportunities for income and a chance to conquer several niches, explore different subjects and attract a more diversified readership. And more paying advertisers.

But you can’t forget that your medal has a rear face, too. More blogs mean more work, more dedication and a special skill: the capacity to easily switch subjects in your mind and be good at writing about them.

The 12 tips in this guide are based on the strategies I use to run my 50+ blogs, but more authors wrote about the topic and gave interesting tips, so I added a paragraph with links to these resources. Enjoy! :)

Guide Legend

  • Direct Management – Actions you can take to manage your blogs
  • Indirect Management – Strategies to indirectly (and easily) add new content
  • Hybrid Management – A special tip to spare yourself half the work ;)

Direct Management

Plan your priorities every week

On Sunday (or Monday), spend five minutes of your morning to plan the blogging for the whole week. Jot down a list, then, among the items, select your priorities: you are a multiple blogger, you run over six blogs at once, and your time is precious. Your priorities will be your most popular blogs, then your average blogs, then your low traffic or new blogs.

Small, but regular updates

Write small, write often. When maintaining multiple blogs, this principle becomes increasingly important. You need to optimize your available hours, so if you run — say — 25 blogs but you only have two hours a day to dedicate to them, parcel out your time per blog: you have approximately five minutes per blog, so decide which blogs will need 200+ words updates, and which will be fine with 50 words and a picture (about 3 minutes work). Once you’re done with the quick posts, you’ll have more time to dedicate to the longer ones.

Schedule series of posts for each blog

If you have ideas for new content for all of your blogs, write the whole series and then schedule, so that you’ll have the remainder of the month free of the most blogging duties. If you have over 50 active blogs, prepare 10 posts for each of them, in no more than 1 week, then schedule. If your blogs run on WordPress, you will find the href="http://wordpress.org/extend/plugins/editorial-calendar/" target="_blank">Editorial Calendar plugin incredibly useful.

Use idea lists

Many blogs, forums and books abound with idea lists. If you can’t come up with your own, use them to plan your contents. They will grant you more freedom to write and update.

Provide user-feedback entries (quick to write, high traffic generators)

Your readers left interesting comments or emails? Turn them into a short post with images and citations! You’ll boost your traffic and fidelize your visitors. Also, you’ll always have something to blog about.

Publish picture-only posts

They’re easy, quick, interesting and shareable on Social Media. They won’t take more than a minute or two to post — did you just say you have 60 blogs to update?

Try the 10 minutes per blog method

Believe me, 10 minutes per blog is plenty of time! Suppose you have 1 hour and your 6 most popular blogs need urgent content updates. The 10 minutes method will help you get them all updated in 1 hour. It works like this:

  1. Pick one of your blogs and quickly draft your post in 6 minutes or less
  2. Do the same with other five blogs
  3. You have 24 minutes left. Use them to edit and publish your posts, 4 minutes per draft
  4. At the end of the hour, you’ll have all 6 blogs updated.

The incredible thing is that you might get good posts from the first draft. That is because you’re not stopping to think about what you write: you only have a few minutes and your mind is going to focus. You can use the 10 minutes method as an exercise for concentration, too.

Schedule monthly updates

Plan ahead your monthly updates. If you know there are recurring events you like to post about, write them all in one go and schedule. If something new happens, you can always edit later.

Indirect Management

Practice speedy writing

Write every day. Challenge yourself to write faster, too. The faster you write, the more time you’ll have to update your blogs. You can use href="http://10fastfingers.com/" target="_blank" rel="nofollow">10FastFingers.com and href="http://www.learn2type.com/" target="_blank" rel="nofollow">learn2Type.com to practice.

Practice brainstorming

You need to learn how to do it quickly and efficiently. Type it, draw it, scribble it, record it— brainstorming needs to be quick, or it won’t help you save time. Thought of something else? Add it to the list later.

Use Guest Posts

People other than you can href="http://www.webhostingsecretrevealed.net/write-for-us/">add great value to your blog, if you give them a chance. Be selective, but also allow your writers to express their views in total freedom. Your readers will enjoy reading what someone else has to say about the topic, and you’ll have less posts to come up with.

Hybrid Management

Friends’ interventions

Unlike guest posts, friends’ interventions get included in your own posts, so you still have to come up with a topic to discuss. However, the advantage is remarkable: posts like these are similar to conferences, so you will need to write your own view of the topic, while your friend(s) include their own.

Examples of friends’ interventions:

  • Given a topic, you and your friend alternately discuss your views.
  • Given a previous post of yours, a friend has you publish a post in which they discuss a different point of view, then you add a comment at the end of it, where you ask your readers to join in and give their opinions.
  • A friend interviews you about something even marginally related to your blog, you publish it and then both of you add your comments, at the end of the post, about what you learned from this experience.

Possibilities are endless. :)

Resources From Other Multiple Bloggers

  • href="http://www.problogger.net/archives/2011/03/15/how-to-run-two-blogs-in-the-midst-of-a-busy-life/" target="_blank" rel="nofollow">How to Run Two Blogs in the Midst of a Busy Life at ProBlogger.net
  • href="http://allfreelancewriting.com/2011/05/10/specialties/blogging/when-it-makes-sense-to-have-multiple-blogs/" target="_blank" rel="nofollow">When it Makes Sense to Have Multiple Blogs at AllFreelanceWriting.com
  • href="http://www.thefinancialblogger.com/running-multiple-blogs/" target="_blank" rel="nofollow">Running Multiple Blogs, Earning 6 Figures, Working Less Than 40 Hours – A How To Guide To Financial Freedom at TheFinancialBlogger.com
  • href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/10-tips-to-help-you-find-time-to-blog/">10 Tips to Find Time for Your Blog from Gina Badlaty

* Free image courtesy of href="http://www.freedigitalphotos.net/" target="_blank" rel="nofollow">FreeDigitalPhotos.net


Page 23 – Web Hosting Secret Revealed




Web Hosting News Update: Google Cloud’s Down Time, Blog’s Inventor, SlideShare’s Changes, and Shellshock Hackers Hit Yahoo



alt="Web Hosting News Update: Google Cloud’s Down Time, Blog’s Inventor, SlideShare’s Changes, and Shellshock Hackers Hit Yahoo" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/10/google-cloud-500x238_c.png" />

October isn’t yet halfway over and already has been a big news month for web hosting. From down time, to hackers, to changes in how various websites work, there is enough news to keep you in reading material for days. While we can’t cover all the news items, WHSR will focus on a few of the ones we feel are important to website owners.

Google Cloud’s Down Time

Many small business owners utilize Google for a variety of tasks.

Let’s face it, love Google or hate them, they offer services that small business owners such as bloggers need to be effective.

Whether you use Google Drive, Google Hangouts or utilize their analytics to figure out how well your site is performing, you may have experienced interruptions on Wednesday, October 8th.

Analytics was fixed within minutes, but users also experienced downtime with Google Cloud Storage. The problems were reported starting around 11:30 EST and went on for about 90 minutes. Google posted in their forums:

“We apologize for any issues this may have caused to you or your users and thank you fo ryour patience and continued support.”

They went on to reassure users that it is a priority to make sure their systems are reliable.

Inventor of Blogging Celebrates 20 Years

On Saturday, October 11th, href="http://www.theguardian.com/technology/2014/oct/12/happy-20th-anniversary-dave-winer-inventor-of-the-blog" target="_blank">The Guardian reported on the inventor of the blog, Dave Winer. This month, in 1994, Winer published his first blog post via software he created. It was called Davenet.

For more than 20 years, Winer has been on the cutting edge of Internet innovations. He had a hand in helping create how RSS runs.

Today, Winer is still blogging via his blog href="http://scripting.com/" target="_blank">Scripting News. Spend five minutes reading through his blog and you’ll be as hooked as I was. He is obviously one of the clearest thinking bloggers on the Internet and a true pioneer of blogging.

href="http://www.webhostingsecretrevealed.net/blog/hosting-updates-news/web-hosting-news-update-google-clouds-down-time-blogs-inventor-slideshares-changes-and-shellshock-hackers-hit-yahoo/attachment/slideshare-screenshot/" rel="attachment wp-att-11180">class="alignright wp-image-11180" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/10/slideshare-screenshot.jpeg" alt="slideshare app" width="300" height="534" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/10/slideshare-screenshot.jpeg 319w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/10/slideshare-screenshot-168x300.jpeg 168w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/10/slideshare-screenshot-300x534.jpeg 300w" sizes="(max-width: 300px) 100vw, 300px" />SlideShare Releases iOS App

Businesses who use SlideShare for presentations or to promote their websites will be thrilled to learn that the company has released an href="https://itunes.apple.com/app/id917418728" target="_blank">iOS app. What this means is that users can now access their slides from anywhere via Apple devices.

The release is for iOS 8 and above and the app is optimized for the iPhone 5 and above.

There are several ways you can utilize this app. Create a presentation ahead of time and share it on the fly with a potential investor. Read through other people’s presentations to gather ideas and inspiration. Or, even use it to review a slide you previously created before going into a big meeting.

Yahoo! Attacked by Romanian Hackers Via ShellShock?

Jonathan Hall of href="http://www.futuresouth.us/wordpress/?p=25" target="_blank">Future South Technologies, an online security company, released a pretty strong blog post about the infiltration on Yahoo! and insists it was from Shellshock vulnerability.

While the attack was going on, Hall did his best to inform Yahoo! as well as Lycos and WinZip and he contacted the FBI about the exploitation of these sites.

Hall’s issue with Yahoo! is that Alex Stamos, CISO of Yahoo!, posted a statement that they were not iimpacted by Shellshock but they “isolated a handful of servers” that were at risk. Hall uses facts to back up his statement that Yahoo! was indeed breached via the Shellshock vulnerability.

What do you think? Is Stamos being honest with the public? Does Hall have a good point?

Share your views in the comments area below. As always, if you have news that would be of interest to other website owners, feel free to share that as well.


Page 11 – Web Hosting Secret Revealed




5 Quick Copywriting Rules for Blogs



alt="5 Quick Copywriting Rules for Blogs" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/02/calendar-500x413_c.jpg" />

According to href="http://swz.salary.com/SalaryWizard/CopyWriter-I-Salary-Details.aspx">Salary.com, the average copywriter salary is ,000 a year with the highest paid copywriters bringing in six figures annually. You can imagine, that a lot of training and specific skills go into writing copy that sales and that is why the best copywriters can demand such pay.

However, there are some things you can easily integrate into your own site that are similar to what these high-paid, professional copywriters do. While it won’t be at the same level, you’re still certain to reap the rewards from those who have gone before you and paved the way with smart marketing tactics in written form.

Rule #1: The Headline Is Nearly Everything

Today’s average website browser is busy. He or she works, parents, belongs to clubs, puts in time at home on work, cleans house, watches favorite shows. You’re competing against a lot of distractions for this reader’s attention. You must get your reader’s attention with the headline to even encourage a visit to your website in the first place.

As web designer Brian Casel wrote in his article “href="http://mashable.com/2013/10/22/startup-copywriting/" target="_blank">5 Startup Copywriting Tips to Entice Customers“:

“The minute a first-time visitor hits your startup’s homepage, it’s a make-or-break moment. She’s immediately wary her time might be wasted, so she’s got her cursor poised over the back button, waiting for an excuse to bounce off your site.

It’s up to your site, and particularly the top headline and sub-headline, to avoid this from happening. Your headline must grab her attention; your sub-headline must keep her attention.”

So, how do you accomplish that? Your headline should be a call to action or a promise. For example:

  • Top 10 Ways to…
  • How-to…
  • How Not to Go Crazy While…
  • You Can’t Afford Not to…

Jerry Low offers some additional examples of top-notch headlines in his article “href="http://www.webhostingsecretrevealed.net/blog/inbound-marketing/headlines-writing-guides/">Write Headlines Like Brian Clark, Neil Patel, and Jon Morrow: 35 Headline Samples From The A-List Bloggers”.

Rule #2: Entice the Reader

The very first thing you have to figure out to do is how to get your reader to actually read your copy. After all, even the most beautifully written copy that is meant to sell every item on your site won’t have any impact if the reader never looks at it. Whether you are sending an email to your readers or posting copy on your website, your number one goal must be to entice the reader to read your message.

You must hook the reader into wanting to read more with that very first line. Think about the last book you read that really grabbed your attention. How did it start? Did you immediately want to read more? That is called “the hook”. Here are some examples from books and articles:

  • Many years later, as he faced the firing squad, Colonel Aureliano Buendía was to remember that distant afternoon when his father took him to discover ice.  (Gabriel García Márquez, One Hundred Years of Solitude)
  • It was a bright cold day in April, and the clocks were striking thirteen. (George Orwell, 1984)
  • If you could utilize the ten websites with the most traffic on the Internet, how would that benefit your business? (from my WHSR article “href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/top-10-most-visited-websites-and-how-you-can-benefit-from-them/">Top 10 Most Visited Websites and How You Can Benefit from Them”)
  • In an ideal world, we would never have to worry about switching Web hosts – our site would remain happily housed at the current hosting provider’s facility with great load times, low costs, and 100 percent uptime. (Jerry Low, in the article “href="http://www.webhostingsecretrevealed.net/blog/web-hosting-guides/switching-web-host/">How to Switch From one Web Host to Another (Step-by-step Guide)”)
  • Do scientific papers ever seem like unreadable gibberish to you? Well, sometimes they really are. (Maxim Lott, “href="http://www.foxnews.com/science/2014/02/28/over-100-published-science-journal-articles-just-gibberish/">Over 100 Published Science Journal Articles Just Gibberish”)
  • Are you in the market for a hard-to-find, vintage car? (Jeffrey Jablansky, “href="http://www.foxnews.com/leisure/2014/02/28/field-thousands-classic-car-dreams-up-for-sale/">Field of Thousands of Classic Car Dreams for Sale“)

So… how can you hook the read from that very first line of copy? Ask a question, use a quote, state a particularly interesting fact, or go for shock value.

Rule #3: Stick to Copywriting Structure

There is a basic pattern to copywriting that you can stick to and see better results than if you just throw some text out there and hope for results.

As HubSpot lead editor Corey Eridon states in her article about “href="http://blog.hubspot.com/blog/tabid/6307/bid/33441/10-Companies-That-Totally-Nail-Copywriting.aspx">10 Companies That Totally Nail Copywriting“:

“GymIt has figured out how to craft evocative and powerful taglines that are short and snappy. If you’ve never tried to do that, holy cow, is it difficult! These taglines explain the gym’s value proposition, totally resonate with their target demographic, and require no further explanation. As a relatively new gym, they tell a great story of who they are with the three taglines currently rotating on their website.”

Check out href="http://www.gymit.com/default.aspx">GymIt’s site to see what Eridon is talking about. They keep it short and simple and stick to the basic “SLAP” structure encouraged by many copywriters as good structure for copy. You want your reader to:

  • Stop – grab her attention
  • Look and/or Listen – make the copy interesting, use the hook
  • Act – call for an action, put a time limit on the offer, feature benefits and give a guarantee (more on these in a moment)
  • Purchase – this is the ultimate goal, so make it easy for your reader to purchase the product/service

Rule #4: Sell the Benefits

You know your product better than anyone else out there, so selling the benefits of what you have to offer should be fairly simple. Answer these questions to get started:

  • How is your product different than competitor products?
  • Why will the reader’s life be better/easier with this product/service?
  • What results can the reader expect from this product?

Using certain catch phrases works well in this section of your copy. Copywriter Jeff Palmer offers some href="http://magneticcopywriting.com/copywriting-tips-power-phrases/">power phrases that you can use in your copywriting, such as:

“Imagine this…”
Paint a picture with your words and invite the reader into your world.

“The answer is yes…”
So, what is the question and why does it matter? This is a simple formula for creating compelling copy, give the answer and then state the question.

He offers some other power phrases you can use. The idea is to create a mental picture for the reader, encourage her to dream about how things will work better or be different with the item you have to sell and answer any question she might have about your product.

This section is also a good place to use a couple of short testimonials from satisfied customers.

Rule #5: Guarantee Results

href="http://www.examiner.com/article/copywriting-and-marketing-tips-to-entice-customers-1">San Diego Marketing Examiner Julien Brandt recommends reducing resistance with a guarantee:

“Some people don’t want to part with their cash or risk spam. A great way to lower this resistance is to change the way you write call-to-action buttons. Instead of the word ‘Submit’, use ‘Sign Up for Free’, or add a small sentence under the ‘Buy Now’ button that says ’30-day money back guarantee’. This will give the customer the feeling that there is minimal risk and that his/her decision to buy your product is a smart one.”

id="attachment_8866" style="width: 330px" class="wp-caption alignright">href="http://www.webhostingsecretrevealed.net/blog/web-copy-writing/5-quick-copywriting-rules-for-blogs/attachment/100-percent-guarantee/" rel="attachment wp-att-8866">class="size-full wp-image-8866" alt="100 percent guarantee" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/03/100-percent-guarantee.jpg" width="320" height="240" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/03/100-percent-guarantee.jpg 320w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/03/100-percent-guarantee-300x225.jpg 300w" sizes="(max-width: 320px) 100vw, 320px" />class="wp-caption-text">Photo credit: href="http://www.flickr.com/photos/jenwaller/3119204268/">JenWaller 

Yes, you are taking a risk with a money-back guarantee that they may want their money back, especially if you offer a digital product or a service. However, most customers truly will be satisfied if you offer a quality product and you’ll rarely run into this issue. I’ve offered money-back guarantees in the past to web design clients and only once in more than a decade have I had someone who refused to be satisfied with the end result. I refunded her money and we parted ways. Amazingly, she referred me to several people later one, which I could never figure out as I didn’t feel she was happy with my services, but perhaps the mere fact that I stood behind my guarantee made her feel comfortable recommending me to others.

K.I.S.S.

You’ve probably heard the acronym for Keep It Simple, Sweetie (K.I.S.S.). When it comes to copywriting, this can be an effective tool. You want to provide information but not so overwhelm your reader that she doesn’t even remember what you just said. Keep it is as simple as possible and don’t write in legal or technical jargon that your reader might not understand. If you feel something needs further explanation, consider creating a separate F.A.Q. page.

Keep it simple and stick to the five tips above and you’ll be writing copy that sells for your own blog.


Page 15 – Web Hosting Secret Revealed