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2. Carefully select your payment method
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In general, hosting companies require you to set up a billing method that will allow them to draft payments from your account. Typically, PayPal, debit card, or credit card are the three most secure options to do so – each with its own merits.
PayPal
PayPal allows you to pay the merchant without them ever having access to your actual pay card information. Additionally, PayPal has built-in measures to protect both you as the customer and the merchant from fraud, theft, etc.
Debit Cards
Debit cards are a good option when starting out with a new hosting service as they are easy to replace. For example, if your hosting arrangement becomes sour and you are required to set up an auto-pay account with your hosting provider, you will need a way to protect yourself to ensure that you are not further charged for service past your day of cancellation. With a debit card, you can easily request a new card to ensure that subsequent payments do not occur. Although with trustworthy hosting providers, this should never be an issue, you never know what might happen in an unhappy situation – and unfortunately, I personally have had it happen where a provider refuses to stop charging. Lesson learned.
Credit Cards
The third option is to use a credit card for payment. Although it is more difficult to secure a new credit card account number, many credit card companies offer some built-in protection to the consumer in the case of unauthorized charges [in contrast to a debit card in which the consumer remains liable in most cases; most banks will not reimburse]. Carefully review your credit card company’s policies before providing information to a web host.
3. Go with a web host that offers a long trial period
Trials typically aren’t a very good idea if you are not all but certain that you will go with that provider in the end – but, if the company that you want to go with offers one, make sure that it is for a decent length of time.
For starters, it is a sign that the company stands behind its product, but also, many hosting problems take more than a week or two to rear their ugly heads. By going with a company that offers a decent free trial, you are more likely to uncover any issues that might occur. Better yet, see if the hosting company provides an anytime money back guarantee. For your reference:
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4. Get to know the hosting provider’s refund policy
Hopefully you won’t need to use it, but in the case that something does go awry and that great provider becomes a bad host, it is important that you be able to escape the situation as unscathed as possible.
Find out exactly what costs you will recover if the need should emerge.
5. Avoid blacklisted IPs
If your hosting company runs off of known blacklisted IPs, the chance of your site being blocked as a result is automatically increased. Make sure that your site has every odd of success by running a quick check on Spam Haus’ Block List to ensure that your potential host is in the clear – href="http://www.spamhaus.org/lookup/">http://www.spamhaus.org/lookup/.
If You are Already Working With a Web Hosting Provider…
You have undoubtedly done thorough research, comparing various providers’ offerings against your needs, the pricing, the customer reviews, and more.
You finally took the plunge and are now successfully working with a great web hosting provider… so now what? As is the case if you are just starting out, even the best of providers can turn into bad hosts (though I certainly hope that yours doesn’t!). Take precautionary steps today to protect yourself tomorrow.
6. Keep your domain away from your web host
If you have already registered your domain with your hosting company, take the time to transfer it out to a third party registrar.
Doing so ensures that your actual domain remains in your hands in case anything should go awry with your hosting provider. Although the domain should be yours regardless, you never know what tactics a business may employ if the relationship goes south – better to stay in the clear from day one.
7. Backup your site regularly
In fairness, backing up your site regularly is important to your site’s well-being regardless of where you host. Doing so ensures that you have a recent version of your site’s files and assets should anything go wrong – whether it be related to a hacker or cyber criminal or dropped hosting situation. Backups are surprisingly easy to do – particularly if you use Cron job. Assume that you are working in cPanel environment, log into your host control panel, then enter the following command into Cron command field:
mysqldump --opt -Q -u dbusername --password=dbpassword dbname | gzip > /path-to-store-the-backup-file/db_backup.sql.gz
Replace the variable fields with the information relevant to your database and users, then email yourself the database to free up storage space that saving the file to your actual system would require. Extract the zip file, then change the database detail before saving the file and uploading it to your server. The final step is to enter “php -q /path-to-the-php-script-folder/backup.php” into the Cron job section of the cPanel.style="line-height: 1.5em;">
8. Double check your CHMO permissions
CHMOD permissions allow you to set the access levels for each file and application.
CHMOD permission range from 000 (no access) to 777 (full access) – use an FTP site to check and set the right permissions on each folder and file – doing so will ensure that your data remains safe and accessible to only the intended parties.
9. Password
As ever, passwords remain important to your security. Although your web host should be trustworthy, there is no guarantee that their individual employees do not have access – and while we hope that they are also trustworthy, it’s better to be safe than sorry. Use a strong password that includes a combination of upper and lower case letters, numbers, and special characters (if allowed).
Change your password regularly just in case your information is compromised – set reminders in your calendar to ensure that you remember.
10. Keep your options open
Last but not least, always keep an ear open to learn about new hosting options and to keep the pulse on your current provider (tip: use our free tool to href="http://www.webhostingsecretrevealed.net/uptime/">monitor your site uptime). If your web host becomes a bad host, title="How to switch web host - step by step guide" href="http://www.webhostingsecretrevealed.net/blog/web-hosting-guides/switching-web-host/">be prepared to make the switch.
Page 15 – Web Hosting Secret Revealed
7 Quick Ways to Promote Yourself (and Your Blog)
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Yeah, yeah – I know, we’re not supposed to brag. But, there’s a difference between bragging and a bit of shameless shilling or self-promotion. For starters, bragging makes people feel badly. Self-promotion – if done right – just makes them want what we’re selling. Not to mention that self-promotion is simply a necessity in our business – and it’s hardly a sin.
Think of it this way: companies take out advertisements, restaurants distribute menus and coupons. Bloggers could (in theory) use these promotional avenues… but I don’t think the ROI would be great. That said, it’s important that we bloggers use what we do have available to us (with decent returns) – the power of self-promotion…
After all, if you don’t promote yourself, who will?
As bloggers, our businesses exist on the web – so it only makes sense that we should promote ourselves on the web, too. Here are a few great venues for self-promotion.
1. Social media
Social media is a great way to connect with like-minded people and to find your fans. Twitter, Facebook, and LinkedIn are all well-known venues – which means there are lots of potential connections waiting to be made.
If you’re just getting started, you may want to consider tapping into other influencers’ networks to learn how they are successfully promoting themselves. Watch what they do – how do they interact with their followers, how do they drop their links and business into comments, and how do they leverage their own feeds? Watch to see what works – then leverage your learnings into your own social media efforts.
Take action: Find influencers in your industry
Of course, to watch those influencers, you need to know who they are… Buzzsumo is a great tool to learn just that. With Buzzsumo, you can href="https://app.buzzsumo.com/influencers?type=influencers&page=1&result_type=relevancy&blogger&influencer&company&journalist®ular_people&ignore_broadcasters=false&q=web%20hosting">filter out influencers in your industry based on their number of followers and Twitter retweets.
id="attachment_11304" style="width: 760px" class="wp-caption aligncenter">2. Forums
With the exception of the Internet marketing forum, forum members in other niches are typically very friendly and receptive to others posting quality, useful, relevant content. Additionally, the moderators tend to be okay with senior members contributing – and link dropping (provided the links and contributions are relevant, of course).
Relevancy is key to using forums to your advantage.
For example, if you are running a mommy blog, you might consider checking out cooking or childcare forums – they are likely to have topics relevant to your blog and readers that are interested in said topics. You might find a thread discussing do’s and don’ts for breastfeeding or a quick, easy, healthy dinner recipe exchange – odds are, you’ll have something relevant and interesting to contribute… in which case you can add your contribution along with a link back to your blog where they can find more information.
Also key is avoiding spam – don’t post on every thread a link to your blog.
Your goal is to href="http://www.webhostingsecretrevealed.net/blog/why-building-an-online-community-could-equal-big-profits/">be useful to the community and only drop that link when it either legitimately adds value to the discussion at hand or when a member asks for it.
Take action: Find active forums in your niche
Again, to post on relevant forum threads, you first need to find them. Try searching:
“inurl:/forum + key terms”, “inurl:/vbulletin/ + key terms”, and so on.
For example, if you’re offering up a burger recipe, you’d search “inurl:/vbulletin/ + burger recipe” – or, if you’re looking to share blogging tips, you’d search “inurl:/forum/ + blogging tips” – and so on.
3. Newsletter
Newsletters are a great way to connect with readers outside of your actual blog, furthering your value to them.
Firstly, you’ll need a way to collect those email addresses – your blog is great for this. A simple one-field form for them to enter their email address with a quick one-liner will do the trick. As for the newsletter itself, you need to find a way to make it interesting so that people actually read it… and want to continue reading.
Nothing’s more interesting to readers than a chance to get to know the writer – so don’t be afraid to share personal information. This is why I never miss the Web Hosting Talk’s newsletter – it’s consistently interesting and I feel like I get to know the writers.
Real life example: Dennis Johnson of Web Hosting Talk
This is how Dennis Johnson wrote about the moles in his yard to his subscribers recently –
class="alignright wp-image-11305" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/10/wht-newsletter-300x243.jpg" alt="wht newsletter" width="260" height="211" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/10/wht-newsletter-300x243.jpg 300w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/10/wht-newsletter.jpg 350w" sizes="(max-width: 260px) 100vw, 260px" />
Quoted from Web Hosting Talk Newsletter (October 2014, The Whole Mole)
…I just wish it included tips on getting rid of moles from my yard. I thought I had them under control – and I did. Then – suddenly – after a few years of being mole free, they returned about a month ago. They just didn’t return, they brought their whole family! All the kids, aunts and uncles, grandparents, everybody! I can’t hardly walk in my yard because of all the mole trails I fall through. I have a tough enough time walking without the added obstacle of all of a sudden stable ground is much further down than it appeared…
You can href="http://www.webhostingtalk.com/register.php" target="_blank">sign up to Web Hosting Talk here.
4. Attend a conference
Conferences are a great way to meet potential readers – and, since you’ll no doubt attend a conference relevant to your blog topic, those potential readers are all relevant potential readers. Extend the reach of this self-promotion opportunity by bringing those business cards from tip #5 and hashtagging away those social media posts from tip #1.
id="attachment_11303" style="width: 360px" class="wp-caption alignright">5. Business cards
Yes, your business exists online – but you live in the physical world.
You’re bound to meet people in your industry – particularly if you attend networking events or industry mixers. Keeping business cards on hand isn’t just a convenient way to share contact info – it provides a level of legitimacy and professionalism to your blog.
6. Network at trade shows
Trade shows exist at pretty much every conference and sometimes even as standalones.
You know what’s great about trade shows? Everyone there is either looking to sell or looking to buy. You as an attendee have the opportunity to start up a discussion with all of the vendors – not to mention other attendees who are there in shopping mode. Have those business cards ready.
7. Issue a press release
Press releases are a great relatively low-cost (and at times free) way to promote your blog. Anyone can find releases online and if yours is newsworthy, it may even get picked up and covered by a news outlet. To extend your outlet’s reach and increase its likelihood of getting picked up, personally send it with a short pitch to relevant media – industry publications or sites, as well as local media are all good options.
The key is to offer something newsworthy – be it a new service or offering launch, event, announcement that you’ll speak at an event, giveaway or sweepstakes – you get the idea.
Over to you
There are countless ways to promote yourself and href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/10-killer-strategies-to-win-more-traffic-for-your-blog/">drive new traffic to your blog – and better yet, many of them come with no price tag.
So what are you waiting for? Get out there and start shilling on your own behalf.
Page 11 – Web Hosting Secret Revealed