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samedi 12 novembre 2016

Do You Make These 7 Mistakes When Blogging?

alt="Do You Make These 7 Mistakes When Blogging?" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/11/blogging1-500x573_c.jpg" />

In our 21st century digital age, starting a blog is quick and easy. Anyone can do it. This is a good thing, because it creates the ability for anyone to easily get his voice out there. However, it also means that you might be new to blogging or may have picked up bad habits that you’re not even aware of. When someone lands on your blog, you have mere seconds to grab their attention and keep them there. Fixing these mistakes can mean the difference between someone who returns to your site again and again and someone who moves on and never returns.

The competition is fierce. Copywriter and marketing guru Henneke Duistermaat states on href="http://www.copyblogger.com/common-blogging-mistakes/" target="_blank">Copyblogger:

“We live in a world full of cheap information. At the push of a button we can get our eyes on far more ideas, blog posts, and news stories than we could ever possibly consume.”

Indeed, we do exist in a world where just about any information you could want or need is at your fingertips. If one site doesn’t offer it in the way the reader likes, he simply moves on to the next choice in his search engine results. Mixing the following mistakes from your blog can up your chances that he’ll stick around your site for a few minutes and possibly even order something.

7 Blogging Mistakes to Avoid

Mistake #1 – Not Creating Landing Pages

href="http://www.jeffbullas.com/2013/11/22/are-you-making-this-big-mistake-when-selling-online/" target="_blank">Jeff Bullas believes there is one big mistake that bloggers make and that is not creating landing pages to collect visitor info.

“Once you have their email and their name you can start to engage with your prospect. That means building credibility and trust over time. This can be done by providing a stream of free and valuable content.”

Bullas makes an excellent point. If you’re going to spent your advertising dollars trying to get new people to come to your site, don’t you want a way to contact that person in the future? There are a couple of ways you can get them to your site and also encourage them to share their information.

Offer something free in exchange for their e-mail.
Run a contest that they can enter with their e-mail.
Offer a free newsletter that provides free valuable information only to subscribers.
Offer a book in installments via e-mail that is related to your product or service.
Offer a discount on their first order if they sign up for your newsletter.

One example of a company that does this well is href="http://www.limogesjewelry.com/" target="_blank">Limoges Jewelry. They advertise heavily on Facebook and via AdSense. When you click on one of their ads and hit their landing page, you’ll be invited to sign up for their newsletter to receive news and discounts and 20% off your order today. The incentive to sign up is to get that immediate 20% discount. They then send out one or two e-mails each week offering a discount, free shipping or letting you know about specials they are running. This is a good example of how they are using advertising to send visitors to a landing page, gather information and keep in contact for future sales.

Think outside the box. In Jerry Low’s href="http://www.webhostingsecretrevealed.net/blog/inbound-marketing/boost-conversion-rates/" target="_blank">20 Ways to Boost Website Conversion Rates, he recommends creating an interactive landing page to get site visitors involved in your site immediately.

Mistake #2 – Making Common Grammar Mistakes

No one expects you to be perfect. Minor typos and errors will be overlooked by readers. However, some grammar purists will cringe and possibly even leave your site over consist misuse of the English language and basic grammar that you should know. In addition, Google may see your site as lower quality and your site’s rank could take a hit in the search engine results.

Ginny Soskey takes a look at href="http://blog.hubspot.com/marketing/common-grammar-mistakes-list" target="_blank">15 Common Grammar Mistakes We All Need to Stop Making.

“Words and phrases that sound fine in your head or spoken out loud can suddenly look like gibberish when written down — that is, if you’ve realized that you made a mistake in the first place.”

She suggests reading articles like hers and other tips on how to avoid common grammar mistakes. You may also want to bookmark the href="https://owl.english.purdue.edu/owl/" target="_blank">Purdue Online Writing Lab (OWL) so you can look up any grammar issues you are uncertain about. Some basic errors include:

Their/There/They’re – “Their” is possessive and indicates belong to. “There” indicates location. “They’re” is an abbreviation for “they are”.
Lose/Loose – This is a common error that will drive any English teacher who visits your site absolutely insane. “Lose” means to misplace or to not know where something it. “Loose” means not tight.
To/Too – “Too” means more than enough of something. I ate too much, for example.

These are just a few of the common errors people make when writing. Add a little time into your weekly schedule to learn grammar and improve your writing and the payoff will be seen in the quality of your articles.

Mistake #3 – Regurgitating Content from Others

style="text-align: center;">class="aligncenter wp-image-6929" alt="Different types of blogging platforms" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/10/umbrellas.jpg" width="750" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/10/umbrellas.jpg 740w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/10/umbrellas-150x150.jpg 150w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/10/umbrellas-300x300.jpg 300w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/10/umbrellas-130x130.jpg 130w" sizes="(max-width: 740px) 100vw, 740px" />

Originality is important.

Even if you’re putting together a list like this one and pulling in views from experts, your list should be different than anyone else’s and should offer some insider information, personal examples and content that can’t be found anywhere else.

“More than anything else, what really matters about your blog is that it represents you and is genuinely unique. While you still need to attune your messaging to what people want to read, whatever you write must be infused with your unique take and style.” – href="http://www.wikihow.com/Avoid-Common-Beginner-Blogger-Mistakes" target="_blank">wikiHow

This means that your first step is to do your research. Take a look at what content is already out there. What is missing from that content that readers might want to know? How can you add to it? Give it a different spin?

Also, use your own unique voice while writing. It should be almost as though the reader is sitting across from you over a cup of coffee and you’re sharing a story with her. Lay out the article in a way that makes sense for the storytelling process and use your own unique words and thoughts.

Mistake #4 – Not Being Mobile Friendly

id="attachment_7545" style="width: 310px" class="wp-caption alignright">href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/do-you-make-these-7-mistakes-when-blogging/attachment/blogging-4/" rel="attachment wp-att-7545">class="size-full wp-image-7545" alt="blogging" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/11/blogging1.jpg" width="300" height="344" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/11/blogging1.jpg 300w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/11/blogging1-261x300.jpg 261w" sizes="(max-width: 300px) 100vw, 300px" />class="wp-caption-text">Photo Credit: href="http://www.flickr.com/photos/sepblog/3634843977/">Search Engine People Blog

Is your blog mobile friendly and do your articles make sense for mobile readers? In a recent article, href="http://www.webhostingsecretrevealed.net/blog/seo/top-lessons-you-can-learn-from-googles-new-hummingbird-algorithm-changes/" target="_blank">Top Lessons you Can Learn from Google’s New Hummingbird Algorithm Changes, I talked about the fact that you need to “make your site mobile friendly. It stands to reason with the new focus on tablets and smart phones that Google will change their algorithm to look at sites that are friendly to these mobile devices.”

According to the href="http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx" target="_blank">Pew Research Center, “As of May 2013, 63% of adult cell owners use their phones to go online.” The same report also offers the statistic that people are now accessing the Internet from mobile devices about 40% of the time.

With those statistics and the fact that the numbers are almost certain to grow as mobile devices get smarter, faster and data less expensive, it only makes sense that bloggers should make sure their material is mobile friendly by:

Adding mobile friendly options on the backend of the blog (make it easy to access text only versions).
Writing content with headlines that grab attention.
Breaking content into manageable pieces that can be read in short spurts between appointments or during commute time.

Mistake #5 – Not Keeping Your Blog Updated

Let’s face it. Entrepreneurs are busy people. I’ve been guilty myself of not updating my blog at times when I know I should. If you’re set up good quality content, your traffic may not even drop noticeably. However, if you want to stay in good graces with your readers, you’ll want to post at least once a week or so.

In Jerry Low’s article href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/how-to-write-great-content-per-week-consistently/">How To Write (At Least) One Great Content Per Week Consistently, he suggests keeping a catalog of interesting titles on hand so you can grab an idea and run with it quickly and easily. If you use WordPress for your blog, one of the best features is that you can schedule posts ahead.

If you’re so busy with other things that you simply don’t have time to write blog posts, consider hiring a writer to manage this for you. If your blog grows to the point that you have several writers, you may need to promote one as your editor to go over the blog posts for typos or other errors. Remember that quality is key. So, whether you are writing the articles yourself or you are hiring other writers to produce the content for you, you’ll want to be sure each and every piece is edited and the best quality possible.

Mistake #6 – Writing Off-Topic

Another mistake that some bloggers make is adding pieces outside of their niche topic. Let’s say you have site called House Cleaning 101. You might have articles on natural cleaners to us, how to make up a spring cleaning list, the best way to get a stain out of clothing, how to get the shine back in your linoleum floor. Then, one day, your puppy does something cute and you think you’ll add a note about how to pick the best puppy for your family.

You’re right. This is a cute topic and all those adorable pictures of your puppy are sure to be a hit with your readers. The problem? Readers coming to your site want to know how to clean, not how to pick out a puppy.

If it is a topic you simply must write, then consider pitching it as a guest post on another site. Those who read your profile description and want to read more articles by you will understand that your blog link is about house cleaning and articles there will be as well written as your puppy article but will be about housecleaning. This might seem like a nit picky point, but readers are fickle. They will love your blog one day and find a new one the next. If you don’t give them what they want, spot on, then they can and will move on without looking back.

Mistake #7 – Not Backing Up Your Blog

You’re trucking right along, posting content every other day, gaining traffic to your site, when someone hacks into the blog and puts up an add about why people should go to chicken fights. Your server is supposed to keep backups but they are all corrupted and your files on your current site are beyond repair. You had better hope you have at least a somewhat recent backup of your blog.

style="text-align: center;">href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/do-you-make-these-7-mistakes-when-blogging/attachment/backup-screenshot/" rel="attachment wp-att-7542">class="size-large wp-image-7542 aligncenter border" alt="backup wordpress" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/12/backup-screenshot-750x516.png" width="750" height="516" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/12/backup-screenshot-750x516.png 750w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/12/backup-screenshot-300x206.png 300w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/12/backup-screenshot.png 1090w" sizes="(max-width: 750px) 100vw, 750px" />

A good habit to get into is backing up your blog on a specific day of each week or month. If you only post once a week, backing up once a month is okay. If you post more often, you might want to back up weekly. Here is what you should do to backup your blog:

Go to your Control Panel and backup the database.
Go to FTP and transfer all your files in your blog folder (all wp- files), images and php files.
Install a backup plugin, such as href="http://wordpress.org/plugins/backupwordpress/" target="_blank">BackUpWordPress to automatically backup your site, but do not rely on only this to save you in the case of an emergency. Do regular manual backups as listed above, too.

Page 16 – Web Hosting Secret Revealed

Don’t Buy Hosting Before Debunking These 5 Hosting Myths

alt="Don’t Buy Hosting Before Debunking These 5 Hosting Myths" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/10/web-hosting-mistakes-500x334_c.jpg" />

People shopping for their first web host are undoubtedly assaulted with flashy offers and inexplicable features from a barrage of providers – sorting through all of the options and terms can be overwhelming, nevermind frustrating. And while there are plenty of excellent providers out there, it’s all too easy for first-time shoppers especially to be tricked with less than transparent offerings.

Make sure that you choose smartly by knowing exactly what you’re buying. For starters, learn how to href="http://www.webhostingsecretrevealed.net/blog/web-hosting-guides/keep-your-site-in-a-good-light-protecting-yourself-from-a-bad-host/">protect yourself against a bad host. Also, make sure that you know the truth about these five popular hosting myths.

Myth #1: Any web hosting provider will do

False, just false – that’s all. Just as all shoes, all people, or all home builders are not the same, not all web hosts are created equal. Your web host has a large hand in your site’s success – href="http://www.webhostingsecretrevealed.net/compare-best-five-hosting/">so choose wisely.

Your hosting experience is determined by many factors, just some of which include:

Server reliability – You’ll see uptime guarantees from pretty much every provider; these guarantees are incredibly important, as are actual uptime records. A drop in just 0.5% uptime* is equivalent to an extra two days of your site being down – that’s a huge difference when your site is your revenue source. Don’t accept anything less than a 99.9% uptime guarantee. Period.
Site response speed – Your site load and response times are critical for securing – and keeping – happy visitors. Beyond the fact that most visitors will abandon your site and go elsewhere in just seconds, your response times also affect your search engine rankings. href="http://moz.com/blog/how-website-speed-actually-impacts-search-ranking" target="_blank">Google loves fast websites and ensuring that yours is fast is a quick way to get a better search listing.
Price – Some unsavory hosting providers take advantage of uninformed shoppers with extremely inflated pricing; don’t fall prey to this tactic.
Number of allowed domains – Some web hosts allow just one domain while others support unlimited domains. For some organizations, one may be enough – but for those looking to work sophisticated SEO strategies or multiple sites and sub-sites, this is an important factor.
After sales services – Customer service shouldn’t end once they get your name on the dotted line – a quality web host will provide ongoing support and education, such as a proper how-to guide or instructional videos, not to mention an option for human-to-human customer and technical support as needed.

* A little more on uptime/downtime

Just 1% drop in uptime will cost you more than 7 hours down time in reality. To emphasize on how significant is the uptime scores impact on website downtime (in minutes), here’s an Uptime/Downtime Table I made for your reference:

class="default-lines" summary="Employee Pay Sheet" width="778">scope="col" width="150">Uptimescope="col" width="225">Downtime Per Yearscope="col" width="150">Uptime Scorescope="col" width="225">Downtime Per Yearwidth="150">99.9%align="center" width="225">8h 46mwidth="150">98.9%align="center" width="225">4d 0h 22mwidth="150">99.8%align="center" width="225">17h 31mwidth="150">97.9%align="center" width="225">7d 15h 58mwidth="150">99.7%align="center" width="225">1d 2h 17mwidth="150">96.9%align="center" width="225">11d 7h 34mwidth="150">99.6%align="center" width="225">1d 11h 2mwidth="150">95.9%align="center" width="225">14d 23h 10mcolspan="4">*Note: d = day(s), h = hour(s), m = minute(s)

Myth #2: A free host is the best host

Free hosting comes with the obvious benefit that there isn’t a cost… however, that benefit is generally overtaken by the slew of disadvantages.

For example, since it’s free, you’ll receive far from professional-grade hosting – which means you aren’t able to provide your customers with professional service in the way of load times or appearances. Which leads to another disadvantage… to pay for the costs associated with providing hosting without client-based income, the hosting companies secure income elsewhere; namely through advertisements they will place on your site (that you won’t be able to remove, regardless of your tech and coding prowess. Additionally, free hosting solutions are far from reliable or reputable. Beyond the obvious downtime risks, you run the risk of the host shutting down overnight – which means that your site also disappears.

There are href="http://www.webhostingsecretrevealed.net/ultimate-cheap-web-hosting-guide/">plenty of budget-friendly web hosts that cost less than a cup of coffee each month. Considering the reliability and benefits you receive for such a slight expense, there is really no reason to go free… the business and revenue that you’ll lose far exceed the cost of hosting.

Myth #3: All cheap web hosts suck

A good host doesn’t need to cost a fortune – and, really, not all inexpensive hosts are bad.

Sure, there are some drawbacks (think fewer included features and premium support options), but if you do your homework, filter out the bad apples, and smartly manage and work around the drawbacks, you should be able to find an awesome budget-friendly web host.

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Myth #4: You need to be an IT expert to host your own websites

Consider me living proof than everyone – not just IT pros – can host their own websites and online business. Personally, my education was for mechanical engineering, but I have been running web -based businesses and blogs full time for the past eight years.

Without an IT expert.

The truth is that many hosting providers offer a huge benefit of a user-friendly interface with an easy-to-use hosting control panel (href="http://www.webhostingsecretrevealed.net/blog/web-hosting-guides/compare-web-hosting-control-panel-cpanel-vs-plesk/">cPanel or vDeck works just fine). And while graphic design prowess can certainly help to give you a one-of-a-kind high end site, there are several sites that make creating your own custom website or blog a piece of cake. Joomla! And WordPress are two of the most popular sites due to their ease of use, free guides, and support articles from users that are pretty much everywhere you look online. You don’t even need to know how to code to create a dynamic site that runs on databases. Sure, these types of skills help you to customize your look and functionality to the “nth” degree – but there are so many features already built in on existing platforms with graphic user interfaces that anyone can create a custom site.

Don’t lose faith or confidence – just give it a try.

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Myth #5: You should find a web host with zero negative reviews

As they say, “haters gonna hate.”

Let’s be honest – people are far more likely to provide feedback when they are angry or upset than when they’ve had a positive experience – not to mention that some web hosting shoppers simply have unrealistic expectations. That said, you’re much more likely to find negative reviews or complaints. Beyond that, the more business that a company does, the more they grow and the more likely they are to receive negative feedback. It’s just a mathematical fact.

The truth is that every hosting company – no matter how great they may be – will have negative reviews. This isn’t to say that you should completely ignore the comments; there is likely something to the majority of them. The real proof of a company’s value and service is to investigate deeper to find how the hosting company in question handled those critiques and negative comments.

Is there evidence that they have made changes to address the concerns and complaints? Did they take the time to respond to the review or reach out to the person who left the feedback? What was their tone when doing so? Finding the answers to these questions will provide a much better, much more full-circle view of the provider and your likely experience should you sign with them.

Now go play!

There is plenty of information out there about how to find and select a web host. Be wary of what you read and make sure to ask questions. If you do your homework, you will no doubt find a great web host that meets your needs and also fits within your budget.

Page 13 – Web Hosting Secret Revealed