How to Make Money Blogging: Becoming a Product Reviewer
alt="How to Make Money Blogging: Becoming a Product Reviewer" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/05/review-book-500x520_c.jpg" />
One of the greatest pleasures of being a blogger is writing product reviews. The excitement of getting packages in the mail, the thrill of finding a new product that helps my family and the joy of sharing it with my audience has led to my career in professional blogging. So how can you get started? This primer will show you how to get started as a product reviewer.
You Are an Influencer
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href="http://mom-blog.com/2013/11/special-needs-special-diets-holiday-gift-guide-wish-list/" target="_blank">
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class="wp-image-9730 size-full" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/05/review-giftguide.jpg" alt="holiday gift guide" width="300" height="394" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/05/review-giftguide.jpg 300w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/05/review-giftguide-228x300.jpg 228w" sizes="(max-width: 300px) 100vw, 300px" />
class="wp-caption-text">Holiday gift guide with reviews & affiliate links
Start thinking of yourself as an influencer: you can influence your audience’s behaviors and buying habits. As your readers grow to trust you, you will naturally want to recommend things that are useful to them. If there are products, services or even destinations that you’ve already enjoyed that fit with your blog’s focus, go ahead and write a piece about them. Once you do that, you are an influencer – it’s as simple as that.
At first, you won’t get paid or get free products, but you can monetize your reviews easily. Create a blog post that recommends products and put in your affiliate links from programs like href="https://affiliate-program.amazon.com/" target="_blank">Amazon’s Affiliate Program, href="http://www.cj.com/" target="_blank">Commission Junction or href="http://www.shareasale.com/" target="_blank">Share a Sale. Ideas include holiday gift guides, recipes with affiliate link ingredients or “Must Have” posts featuring things like top technology, seasonal fashions or back to school items. (Here are href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/how-do-i-get-started-making-money-as-a-new-blogger/" target="_blank">additional ideas on how to monetize your blog.)
href="http://mom-blog.com/2013/11/special-needs-special-diets-holiday-gift-guide-wish-list/" target="_blank">An example is this gift guide I created for my readers last Christmas. Gift guides are great because when you grow, you can charge companies to participate in your guide.
Selecting Items to Review
The first thing you need to consider is your audience. Is this something that only benefits you, or would you naturally recommend this product to a friend who matches your target audience? You can certainly review every product that comes your way, but make sure your products pass all three of these points:
- They are something you want and can use;
- Are of interest/use to your readers or desired audience; and
- Fit the theme of your blog.
If not, your review seem too self-serving. For example, a blog on general parenting is going to have a wide selection of products to choose from. However, a blog about “green living with kids” will have a smaller selection of relevant products and services – only eco-friendly children’s items. A post on the latest tech gadget there won’t fly with that audience.
The Components of a Great Review
There are several parts to writing a review that is both engaging for your audience and beneficial to prospective clients who come your way.
1. An Eye Catching Photo
Brands LOVE IT when you make their product look good, so take plenty of photos and do everything you can to make the image look good. If it’s a cooking product, show the product and the resulting dish you created. If you cannot take a good photo, ask for an image from the client – better to have something that looks good than nothing at all but href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/graphics-is-not-my-thing-part-1-take-better-photos/" target="_blank">you must learn to take reasonably good photos.. Travel reviews lend themselves to great photos, but you may need to get creative for a service. For example, if you were reviewing a cleaning service, you can shoot the logo on the truck, the team and their equipment, and before/after photos of the areas they clean.
href="http://mom-blog.com/2014/04/frozen-apps-books-dolls-delight-child/" target="_blank">Here is a review for books from “Frozen.” Notice that I have multiple pinnable images, so I can repin from time to time, and change the pin board and topic each time I do.
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href="http://mom-blog.com/2014/04/frozen-apps-books-dolls-delight-child/" target="_blank">
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class="wp-image-9727 size-full" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/05/review-frozen.jpg" alt="Product review - childrens books" width="694" height="922" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/05/review-frozen.jpg 694w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/05/review-frozen-225x300.jpg 225w" sizes="(max-width: 694px) 100vw, 694px" />
class="wp-caption-text">Make pinnable images
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class="wp-image-9728 size-full" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/05/zarbees-300x300.jpg" alt="zarbee's image" width="300" height="300" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/05/zarbees-300x300.jpg 300w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/05/zarbees-300x300-150x150.jpg 150w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/05/zarbees-300x300-130x130.jpg 130w" sizes="(max-width: 300px) 100vw, 300px" />
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