Affichage des articles dont le libellé est Needs. Afficher tous les articles
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samedi 12 novembre 2016

Top 10 Resources Every Blogger Needs



alt="Top 10 Resources Every Blogger Needs" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/4-e1372566132805-500x253_c.jpg" />

Like any worthwhile endeavor, bloggers need to continually educate themselves to stay up-to-date at their craft. You need to have reliable resources in your blogger’s toolkit that you can turn to for advice, tips and tutorials. The following books and web sites can keep you at the top of your game building a successful blog and may even lead towards a fulfilling and profitable business along with it.

Books Every Blogger Should Read

Here are the top 5 books every blogger should own.

Book #1. “Secrets for Blogging Your Way to a Six-Figure Income” by Darren Rowse and Chris Garrett

class="alignright size-full wp-image-7280" alt="ProBlogger" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/11/ProBlogger.jpg" width="106" height="160" />
This book by Darren Rowse and Chris Garrett is what I call the encyclopedia of blogging.

It contains everything you need to know, from blog set up basics, to building a “sticky” community of loyal followers, to going beyond your blog and building a business or career from it.  Examples from Rowse and Garrett’s real life blogs and websites are peppered throughout, so you are getting hands-on, practical lessons. There’s even a section on flipping your blog, so this book is a keeper that you will refer to again and again.

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Visit: href="http://probloggerbook.com/" target="_blank">ProBlogger the Book

Book #2. “Content Rules” by Ann Handley and C.C. Chapman

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Ann Handley and C.C. Chapman have created the complete guide to content for businesses. Why should you use it? Even if your blog doesn’t become your business or bootstrap your career, this book can teach you a great deal about creating content that appeals, goes viral, and sells. The book is separated into 3 parts: why content rules, how to make yours rule and successful case studies. “Content Rules” starts by helping you get grounded in why you need compelling content, continues by showing you how yours can stand out from the crowd and ends with a checklist covering all the material in the book.

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Visit: href="http://www.contentrulesbook.com/" target="_blank">Content Rules

Book #3. “Online Reputation Management for Dummies” by Lori Randall Stradman

class="alignright size-full wp-image-7282" alt="Online Reputation Management" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/11/OnlineRepMgmt.jpg" width="129" height="160" />
Don’t let the title put you off – as a Dummies book ambassador, I can tell you that these guides are well-written and take you from start to finish in everything you need to know. This Dummies title covers social media in depth. Why am I recommending this particular book by Lori Randall Stradman, rather than one with social media in the title? Because this one addresses your entire online presence, including protecting your reputation and how to fix things if you get into trouble – for example, you are smeared by some of your followers. Real world examples from big business failures guide you in fixing your blog-sized problems competently and professionally. In addition, Stradman gives you soup to nuts information on everything you need to know about using social media and building an online presence, including tips and tools to make it flow smoothly.

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Visit: href="http://www.dummies.com/DummiesTitle/productCd-1118338596,descCd-buy.html" target="_blank">“Online Reputation Management” at the Dummies Store

Book #4. “Digging into WordPress” by Chris Coyier & Jeff Star

If you are using a self-hosted blog with WordPress, this book is the ultimate guide. (If you’re not self-hosted, href="//localhost/blog/web-hosting-guides/the-dangers-of-free-web-hosting">here’s why free web hosting is not the best option.) This book is designed to take a blogger who has never even heard of WordPress from beginner to expert. Yes, you will learn techy things in this book but all of it is in service to running a better, more user-friendly blog – such as working with your RSS feeds, optimizing how your comments are set up, search engine optimization and managing plugins – just to name a few chapters. Plus it’s all written in clear, easy language and has a supporting website as well.

The paper version is pricy, but at , the PDF is far more useful – you’re going to be online when you go through the steps in this book anyway.

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Visit: title="Digging into wordpress" href="http://digwp.com/" target="_blank">Digging into WordPress

(Also check out Jerry’s recent href="http://www.webhostingsecretrevealed.net/blog/interviews/jeff-starr-interview/">interview with Jeff Starr.)

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Book #5. “Photography for the Web” by SitePoint

Now that you’re a blogger, you need to know a little something about photography, without spending a fortune on a class. This Sitepoint book by Paul Duncanson is your solution. It’s an easy, clear read with lots of examples. It guides you through all the functions on your digital or DSLR camera, and walks you through the basics and more advanced configurations of lighting, framing, color correction and more. This book will get you outside the box of using the “manual” setting on your camera and help you to maximize shots even if you don’t have a high end camera. A must-have resource for product review and event bloggers.

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Visit: href="http://www.sitepoint.com/store/photography-for-the-web/" target="_blank">Sitepoint’s “Photography for the Web” page

Blogs and Websites Every Blogger Should be Following

In addition to the latest editions of these books, you should also subscribe to and follow a number of websites. Here are the top 5 websites every blogger should be reading.

1. CopyBlogger

I’ve put in the link to their incredibly valuable blog, but you can also register for free for more resources, such as ebooks and an internet course.

These guys are the original gurus for teaching how to be a great blogger. Topics including everything from how to make WordPress faster to productivity tips to creativity – all content based around helping you to build a world class blog.

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Visit: href="http://www.copyblogger.com/blog/">CopyBlogger

2. Boost Blog Traffic

Written by Jon Morrow, the expert on guest blogging and former writer for CopyBlogger, the first thing you get at this website is “Headline Hacks,” an incredibly useful cheat sheet for writing headlines with the best chance of going viral. All his tips are focused specifically on blogging and offer manageable advice on how to get your blog where you want it to go. The posts are pretty well detailed, but also easy to read. Jon has a great style that just makes you want to read more – and often you’ll find yourself laughing.  I highly advise subscribing. Morrow doesn’t post every day, so when he does, you’re sure to get some great information and amazing tips that you never thought of before.

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Visit: href="http://boostblogtraffic.com/">Boost Blog Traffic

3. Traffic Generation Café Blog

This great little blog I stumbled on earlier this year not only does a weekly blog review of social media, marketing and SEO trends and changes, it also supplies lots of tips, tools, plugins and advice that can help you steadily build traffic and sort through your analytics. This is a great way to stay on top of news from changes in Google, the latest social media trends and general ideas on how to better target traffic for your blog.

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Visit: href="http://www.trafficgenerationcafe.com/blog/">Traffic Generation Café Blog

4. Social Media Examiner

A couple of years ago, I noticed that when I googled blog resources, this site would come up – with lots of information! After that, I started actively seeking it out. As you know, your blog can only be successful with quality social media engagement, and this is your go-to resource for how to achieve that. In addition, there are plenty of posts that specifically focus on blogging, many geared towards generating traffic.

Case studies, expert interviews, how to posts, videos and a weekly podcast are some of the treasures you’ll find on this site dedicated to social media best practices.

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Visit: href="http://www.socialmediaexaminer.com/">Social Media Examiner

5. A collection of articles at SITS Girls called “Photography Tips for Bloggers”

If you’re not – and never want to be – a career photoblogger but you want to quickly reference tips on basics of photography for your blog, this page is for you. I still recommend buying the book I mentioned above, but this handy resource will provide tips that you can start using immediately.

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Visit: href="http://www.thesitsgirls.com/photography-tips/">Photography Tips for Bloggers

Last but not least

Finally, I’d subscribe to the href="http://www.webhostingsecretrevealed.net/blog/">blog here at Web Hosting Secret Revealed. href="//localhost/category/blog/interviews">Expert interviews, href="//localhost/category/blog/seo">help with SEO, href="//localhost/category/blog/web-tools">web tools you shouldn’t live without – these are just some of the topics our team covers. Remember that being a successful blog is not just about writing great content, it’s about using all the tools at your disposal to keep your blog interesting, fresh and attractive. Staying educated about what’s going on in the world of blogging is the way to do that.


Page 17 – Web Hosting Secret Revealed




Big Data: Why Your Brand Needs It



alt="Big Data: Why Your Brand Needs It" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/09/Ellen-Selfie-500x281_c.jpg" />

When it comes to data more is always better; and thanks to advances in software big data is now manageable.

Imagine a room full of people who all have to answer your questions, anonymously. That’s the sort of data that counts as “big.” Examples of this data on the largest scale include the href="https://twitter.com/TheEllenShow/status/440322224407314432" target="_blank">selfie that broke twitter by Ellen.

Let’s break that particular selfie down a bit by what can be measured. Time of engagement, sentiment and of course reach. Measuring these things can help a community manager to adequately respond to the needs of his or her community.

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Time of Engagement

It would absolutely make sense if someone’s audience engaged in concentric rings originating from the geographic point of origin like ripples in a pond, but insight itself requires us to suspend disbelief and look towards who has the first mover advantage.

What if a tweet that originated in California was only a hit in New York and Los Angeles but fell flat across the rest of the country?

If the defined audience of that particular outlet had been reached, then it would be considered a successes. If the readership happened to be either a larger number of people or a less centered group then it could be safely considered a failure. Knowing where the web hits come from and linking them with social engagement can help a brand tailor their social strategy towards the demographic they are going after in a way that is much more pinpointed than traditional website analytics allow.

Sentiment

So imagine this same tweet is a hit in New York and Los Angeles but everyone that engages with the content in those locations somehow hates it, makes fun of it, or finds it to be funny when it wasn’t intended to be. This could also give insight that simply counting “hits” can’t possibly measure.

Sentiment is based on words that are used within reposes and engagements by users that define how they feel about the content that they interact with.

Maybe your goal as a publisher is to put up content that people loathe, and thus, they share it across the web. Chances are, this is not the case at all. Sentiment proves feedback on the sharing activities of the end consumer that allow future content to hit the mark more accurately than ever before.

Reach

Is a post considered a “win” if it goes viral while people make fun of it?

The href="https://www.youtube.com/watch?v=o-50GjySwew" target="_blank">Prancercize video released on YouTube is a perfect example of content that probably missed the mark and ended up being viral anyway. The brand behind such a video must remain well in touch with the reality that the video is unintentionally funny and gets made fun of fairly openly on href="http://www.webhostingsecretrevealed.net/category/blog/socialmedia-marketing/" target="_blank">social media.

Brands can capitalize on reach by making sure that the content that their consumers care about is what performs well. Curating an online presence means getting attention for all of the right reasons. Gone are the days of the press, as are the days of, “Any press is good press.”

A brand’s identity is largely based on what they are most widely known for.

Perception Is Reality

Regardless of the reality of any brand, what it is most known for is their default href="http://www.webhostingsecretrevealed.net/blog/featured-articles/building-a-tribe-around-your-art-one-lovely-person-at-a-time/" target="_blank">identity.

PR and Data should be closely related with the marketing plan of any company. Monitoring social sentiment through social software tools allows a brand to take control of their image in a bigger way than simply publishing content that is on target. Knowing what narrative a consumer seeks to be told is the first step to any brand’s identity, but knowing how to respond to the questions and replies that arise are what separate the mediocre brands from the great ones.

Reality Check

No news is not good news. In fact, bad news is much better news than no news. Every single piece of data and every interaction presents an opportunity for brands to learn their audience even better. Big data serves as a platform of objectivity in the social world, which increasingly plays favorites for singular users.

Trends regarding content lifecycle, content resonance among the core and fringe audiences, and content distribution among different groups should become apparent when a brand embraces big data. Without the big picture, micromanagement is the fate of every brand. Big data represents a ruler by which all content and the curation thereof can be measured.

Moving Forward

Suppose data says that a certain piece of content resonates extremely well with a paid Facebook audience, and a general Pinterest audience.

This post may be benefitting from the targeting of a paid campaign, but the related Twitter campaign might be falling flat as a result of a lapse in brand perception. Brands can never be all things to all people, but they can exploit what works well for their particular marketing funnel in order to href="http://www.webhostingsecretrevealed.net/blog/brands-bloggers-best-practices-for-working-together/">drive traffic most effectively.

Small blog, Big Data

If knowledge is power, then it is also currency.

Using tools like Google analytics linked with href="https://sproutsocial.com" target="_blank">Sprout Social can allow bloggers to track their audience from distribution on social networks directly to the pages on which they land. There’s a function in Sprout specifically built to show the referral chain. If readership is lost in the conversion phase between social and content then digging deeper into what users respond to is the best solution.

id="attachment_10937" style="width: 760px" class="wp-caption aligncenter">class="wp-image-10937 size-full" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/09/measuring-social-data.jpg" alt="Infographic source: here. For a deeper analysis, check out Irfan Kamal's blog post on Harvard Business Review" width="750" height="1320" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/09/measuring-social-data.jpg 750w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/09/measuring-social-data-170x300.jpg 170w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/09/measuring-social-data-300x528.jpg 300w" sizes="(max-width: 750px) 100vw, 750px" />class="wp-caption-text">Infographic source: href="http://www.pinterest.com/pin/78390849735251257/">here. For a deeper analysis, check out Irfan Kamal’s href="http://blogs.hbr.org/2012/09/metrics-are-easy-insights-are-hard/" target="_blank">blog post on Harvard Business Review

So what should we change?

Keywords in social posts can draw users in. The perfect title can simultaneously provide SEO benefits as well as catch the attention of users in their newsfeed. Social listening tools as provided in Sprout will monitor keywords and brand phrases that are important to the brand.

For instance, if I were blogging about restaurants I would probably monitor the words: food, good, terrible, bad, location (wherever that may be), service, dinner, lunch, hungry and breakfast.

These keywords will not only help you tailor content for your audience’s tastes, but can help you find new audience members to reach out to.


Page 12 – Web Hosting Secret Revealed