10 reasons why you should try out iPage Hosting

alt="10 reasons why you should try out iPage Hosting" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/07/ipage-500x330_c.jpg" />

iPage is creating quite a buzz (especially in United States) with its recent relaunch. href="http://www.google.com/insights/search/#content=1&cat=13&q=ipage&cmpt=q" target="_blank">Google Insights indicates iPage-related web search interests grew for more than 89% in October (note: it’s just October 16th at this time of writing) and, apparently, the number is still rising (See graph below).

iPage Related Search Trends

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class="border" alt="iPage related search trends on Google Insights" src="http://www.webhostingsecretrevealed.net/images/2009/1016-2.jpg" width="750" height="323" />

Below are some positive things I see at iPage so far. You can read more about the hosting company in my title="ipage review" href="http://www.webhostingsecretrevealed.net/hosting-review/ipage/">iPage review.

1. Experienced web hosting company

iPage started business back in March 1995 and the company had been hosting (as well as managing) websites worldwide since 1998. Although it was bought over by a larger company (Endurance) a few years back but still, the web company is managed by bunch of industry veterans. Summing up these facts with my recent experience with the company, I’m absolutely confidence with their ability.

2. Great hosting deals with anytime money-back guarantee

First of all, iPage offers unlimited hosting at a very cheap price. You’ll get unlimited bandwidth, unlimited disk storage, unlimited addon domain, so on and forth with all the standard ‘unlimited’ stuffs. Okay, okay, I admit that’s nothing extremely outstanding about that… But wait, iPage customers are also protected by style="text-decoration: underline;">an ‘Anytime Money-Back Guarantee’ customer satisfaction policy. Now this sounds really interesting. Gone are those days with limited 30 days or 60 days trial period. If you’re not satisfied with iPage, they’ll give you your money back. No questions asked, no time limits. Cancel at any time, and the web host promisses to issue a refund for the remainder of your current payment term.

It’s like a never-ending warranty and you bet that’s simply awesome!

3. iPage – hosting for charity

For this special Breast Cancer Awareness Month, iPage is donating for every hosting sign up. So when you’re signing up a new host for your website, you’re also doing goods for the charity.

4. Go green, go iPage

iPage is offsetting its electricity consumption with wind-generated Renewable Energy Certificates. Their data centers and offices are fully powered by green energy thus you can rest assured that your ipage-hosted websites leave no carbon footprint.

5. Exclusive offer from Carbonite and RatePoint

Another good thing about iPage is that the company forms partnerships with leaders in web services. Besides the Google and Yahoo! marketing credits mentioned earlier, iPage customers also get numerous exclusive deals with big names like RatePoint, Carbonite, VeriSign, and so on. By signing up with iPage, you’ll get 2GB Carbonite backup solution for free (great value!) and a 60 days free trial on RatePoint Newsletter Manager.

6. More than just a web host

iPage, by the way, is not just about web host. As mentioned earlier, the company offers everything a website needs – from web hosting to website mangement, email hosting, domain registration, e-commerce services, website scripting, as well as web marketing. These features are extremely convenient for business owners who wish to expand their business online (but do not have sufficient time or knowledge).

7. Free marketing credits worth 0

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12 Reasons to Consider Cloud Computing for Your Business

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Maybe you’ve heard all the talk about href="http://www.webhostingsecretrevealed.net/blog/web-hosting-guides/shared-vps-dedicated-cloud-hosting/">cloud computing on forums, blogs and other online businesses you subscribe to. Now you’re all curious about what this is technology is. Cloud computing is a technological breakthrough and an Internet marketing term where people can use desired, upscale software without the need for any specialized hardware to run it.

Cloud computing is often marketed as a service for both online and offline businesses, as well as for personal use. If you have a Gmail account, you then have experienced cloud computing first hand. The gist of cloud marketing is that the end user is allowed to use specially developed technology, huge storage and other software without having to know how the system works and where the server is. The end user does not have to install any hardware or software to gain access to the specialized services of cloud computing. The end user just needs to connect to a cloud. Everything else is then provided for. It is just is.

Cloud computing is a potential tool for businesses everywhere as it can make the interaction between business and consumer require less effort and time. Since majority of the market is online, cloud computing is a practical technology that can bring your business closer to your customers. This technology allows your business to gather feedback, customer information, transaction history, business inquiries, distribution of marketing surveys and promotions easier.

Here are twelve more reasons to consider cloud computing for your business this 2012.

1. High Availability

Businesses seeking to adapt this technology are allowed to inquire and purchase from Cloud Platform Providers. With online titan providers such as Windows Azure and Google Marketplace, signing up for this service can be made anytime, anywhere and on any device that has an Internet connection.

2. Network Security

Cloud platforms are made up of layers and layers of servers, to make sure that there will always be an available server running to process and store data. With these network of servers, data and information are stored and backed up in different sources, making this network more reliable and safe in terms of storing your data without corrupting it in case of a server failure.  In a dedicated server, information and data are stored exclusively on one machine. In the event of a server breakdown, there is a higher risk of data corruption to your master backup. The damage would be irreversible should this happen.

3. Accessible Data

Data storage and access has never been more convenient as cloud computing systems have their own server where file transfer from server to end user is no longer necessary. With the advent of smart phones and tablets, cloud computing has put data mobilization on a new level of convenience. As long as you have an Internet-ready device, you may access and copy files from your cloud computing server.

4. Cost Effective

Most businesses have already adapted to the cloud program because it is practical and not expensive to implement onto business systems. You only pay for what you get, no additional expenses needed to incur. Since there is no need for hardware and software to run cloud programs, this can cut huge costs on a company’s software expenses.

5. Reduced IT Labor Costs

In the event of a server lag in private companies, their in-house IT specialists will scramble to get things done and running smoothly as soon as possible. IT work is a sophisticated technical task in which private companies must employ to keep their systems under control. With cloud computing systems, the business eliminates the need for IT maintenance work because the cloud has its own troubleshooters. The company can then make their IT workers focus more in other aspects of the business.

6. Worldwide Clientele

Cloud computing is a uniform worldwide service, available to every part of the globe that has an internet connection.  This makes an integrated network of users all around the world where the trends of economy and information can be fore-casted and communicated with convenience. This makes business transactions and communications more uniform and easy to use, wherever you are located.

7. Improved Productivity

With cloud computing services, data storage is automated and regulated. There is absolutely no need to compete for bandwidth anymore, such as the case of traditional hosting. Since most host servers are shared, users must bear with slow performance and limited bandwidth. With cloud hosting, you get faster performance and bigger data storage, thereby increasing productivity and traffic accommodation since every factor in the virtual server is working at optimal point in comparison to traditional hosting.

8. Quick Communication

Cloud computing systems have enhanced communication between business to business or business to consumer by having its own database, revolving and updating in real time. And as of the mid year of 2011, more and more businesses are adapting to cloud systems, thereby creating a new network communication line amongst companies, consumers and clients.

9. Multi-User Access

With cloud computing services, employees, employers, clients and authorized consumers are allowed to gain access to data and other specialized, developed programs all at the same time. Cloud computing utilizes synchronicity to make its technology more accessible and simple enough to make its end users not having to read a complete manual on how to operate the system.

10. No File Transfers

Having its own data storage, an end user can simply access the file remotely on the server, there is no file transfer needed. Such as in Gmail, where you can play music files straight from the email message. Downloading is optional, instant access to data is made possible.

11. Risk Free

Cloud computing is risk free when it comes to making sure that your backups are free from getting corrupted and with regards to keeping your costs minimal for your hosting services. The former is resolved by the cloud’s network of servers, as discussed in number 7. The latter deals with keeping you free from the risk of paying for what you don’t use. In cloud computing, you pay for what you need. Say, if your site accommodates heavy traffic on a seasonal basis, you’ll need to pay for upgraded performance and bandwidth during peak seasons. Once traffic mellows down, you can opt to downgrade and start paying less again. However, if you do not confirm your downgrade, you will still have to pay for the added performance you don’t use. Cloud computing is risk free in a sense that you can let go what you don’t need immediately, it sets you free from binding contracts and requirements. And since cloud computing has its own IT people upgrading and troubleshooting its own servers, you are free from bugs and glitches.

12. Response Rate

Cloud computing services currently is the leading technology when it comes to the quickest response rates. This technology has less glitches than that of privately developed software. A cloud platform’s architecture is intensely researched and developed by their respective providers, making sure that the systems are easy to implement and not interfering with data transfers to keep relaying of information quick.

If your business aims to make it this year, cloud computing is a feasible choice. With cloud computing, your business can give your market a more interactive and direct experience than that of traditional methods. Giving your consumers a quick response can build great customer relationships and loyalty. Businesses, manufacturers and suppliers all have new network architecture thanks to this new innovation that will shape how business is done online.

Page 25 – Web Hosting Secret Revealed

15 Reasons to Fear Cloud Computing

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Sidenote by Jerry: At this point of writing, we are pretty sure the Cloud Computing technology is here to stay. But, is title="Cloud Hosting Services" href="http://www.webhostingsecretrevealed.net/blog/web-hosting-guides/a-brief-on-cloud-hosting/">Cloud here to replace conventional IT solution (such as, a dedicated hosting server)? What might goes wrong with Cloud? Ron Woodall wrote this guest post in response to Nikko Marasigan’s recent “href="http://www.webhostingsecretrevealed.com/web-hosting-knowledge/12-reasons-to-consider-cloud-computing-for-your-business/">12 Reasons To Consider Cloud Computing For Your Business“. This article is very practical, very informative, and hence, very helpful for those who are are considering the “cloud-option”.

Let’s get started!

15 Reasons to Fear Cloud Computing

class="border" alt="Cloud Hosting - What Are The Problems" src="http://www.webhostingsecretrevealed.net/images/2012/0326-1.jpg" width="750" />

align="right">style="font-size: xx-small;">Image Credit: href="http://www.flickr.com/photos/leonrw/4164913849/" target="_blank">Leonrw on Flickr

1. Hardware and Infrastructure

In the world of computing and whenever you deal with a service provider, you still have to maintain your own hardware and infrastructure. That means that your machines, cabling, routing and even servers will have to be maintained and upgraded as hardware improves.

However, should the cloud provider upgrade the software, it is possible that his upgrade may not be compatible with your hardware. That means that you’ll have to upgrade your plant and equipment in order to use the updated software. Should you rent the plant and equipment from the cloud provider be prepared for a healthy monthly payment. He’s buying software licenses for decreasing prices based on volume. Hardware is a cash or lease deal and there’s a finite discount level that no one can go below, and he’s going to make a profit even on a minimum price. Figure you’ll pay full retail when all is said and done.

2. Network Security

I run a simple network. I have a few hubs and a pair of redundant servers and I backup my data routinely. The larger the organization, the larger the copy of exactly the same thing. Worried about network security? Stay on top of your IT department. Think you need fewer people? Who’s providing support and to what degree? Figure your hardware security will require half the person years and software support the other half.

There’s a lot to be said for in house support – timeliness and a broad range of support from brains to screws. Do spot checks periodically and make sure your people are testing their philosophy in the lab every day. Don’t allow changes without thorough testing and a dog and pony demonstration. The dog and pony is critical. My experience is that no matter how robust, Finagle’s Law or Murphy’s Law will prevail. Besides, the life of a network administrator is like a soldier: 99.9% total boredom and 0.1% sheer unmitigated terror. You want to see proof that they’re ready for the terror – your employees or your cloud provider’s.

3. Specialized Support

Do you think your cloud provider is going to be providing the kind of support that your organization needs? Figure word processing support won’t include assistance with automated document creation and archiving which is an application that runs with WordPerfect. Very few cloud providers will even know what it is let alone how it works. They will offer a document archiving system but you’ll have to adjust your filing systems to the program’s constraints and it doesn’t address document production, quality control and standardized look and feel.

4. Data Security

Worried about data security? I hate to be a party pooper but there’s this thing out there called “the sniffer” which allows me or anyone else for that matter, to connect to an internet line and literally watch data go by. I can capture all of the data and selectively reconstruct information from one terminal or a block of terminals or a whole organization. Consider that between you and your cloud provider someone like me will have a sniffer. Encrypting your communications? No problem. Computers are getting more powerful every day. Security is already measured in terms of the amount of time it takes to decrypt a message.

5. Blackouts?

I remember in the days of mini computers and centralized processing we used to complain that computer manufacturers had shares in coffee and tobacco companies. Delays got so bad that we could go for a smoke and come back just in time to catch the computer as it returned to normal. Figure that every device between you and your data is a potential point of failure. Considering that cloud computing is software and data combined – be prepared for blackouts. Don’t expect that your cloud provider is the only source of failure. Every piece of plant and equipment between you and him is a potential point of failure. What is your fallback in case of a black out? Don’t forget to document the blackouts and demand adjustments on the bill, and ultimately, penalties for any blackout.

6. Update philosophy

When you purchase a piece of software you intend it to meet a specific purpose in your organization. You don’t need to change your software if your purpose doesn’t change. I purchased a copy of WordPerfect Suite 8. (WordPerfect Office X5 is the current version.) This has met my requirements exactly since I bought it. I never intended to create movies or write music or paint pictures on a computer. I still don’t. Consider most corporate users are just like me. There will be a few people who require special equipment but they’ll need it even if the cloud provider takes over.

The major selling point of cloud providers is to “reduce licensing and update costs” when in reality, most software doesn’t need updating. Accounting software – find one that works and stick with it. Don’t update unless there are major flaws. Word Processing – it doesn’t take the latest and greatest to write letters or documents. Specific function programs i.e. graphics programs for the art department – for 1 or 2 people in your organization and those licenses will always be expensive, from you or the cloud provider.

7. Data Compatibility

Ensured data compatibility. In days gone by, data generated with one program was seldom compatible with the data format of another program.

This was most prevalent in database programs and some spreadsheets. Accounting programs were a particular nightmare and potentially, still are. These differences, typically, were by design to ensure a captive clientele. Try converting a WordPerfect file to a Microsoft Word file. The characters may get across but don’t expect the format or structure to get across. Word is not that sophisticated.

8. Maintaining Existing Software

There’s also the problem where the cloud provider won’t support your traditional software. You may end up having to use their’s. Who’s going to cover the conversion costs. Who’s going to train your staff on the new software? Is the new software as functional and cost effective as the old? If you have developed applications based on the old software, who’s going to covert those applications over to the new software?

9. Data Ownership

Exercising data ownership could be a problem in the future. When your contract is up for renewal how much will they charge you to get your data back? What’s worse, try to ensure that he doesn’t retain a copy of your data and offer it out to the highest bidder. Will your cloud provider give you a period of grace to move your data off and onto your own hardware?

10. Divorce Clause

When that data comes back and you find that the integrity of the data is suspect, who’s going to pay to “clean up” the data and render it useful again? What if you expected the data to be in a totally usable format and it comes back comma-delimited or some impossible to convert format?

11. Renting philosophy

Remember, when you rent something, you’re giving someone permission to keep their hand permanently in your pocket. The longer it stays there, the harder it is to get rid of the leech. When the cloud provider decides to increase his prices and you’re stuck in the contract, do you have a ceiling on price increases based on a maximum amount over what period? Also, figure your contract to be iron clad – for the vendor. From the moment you sign on the dotted line, you are under his control. Then, try to move your data when the contract is complete. The bold print may be cost effective but what about the fine print? Remember, when you leased that car and when you returned it you paid a lot more than the original value of the car. Remember the distance penalties – so much you ended up having to buy a new car at a grossly inflated price?

12. Data Confidentiality

So, the question remains open, what about confidentiality and security of your information from prying eyes or disgruntled employees of the cloud provider? When you introduce a layer into your organization and that layer is outside of your control, be prepared to have it come back and bite you.

13. Data Availability

So, the next consideration is availability. I carry around my data on ever smaller memory chips. Now, it’s a 16GB microSD chip. I can carry it in my wallet – well, actually I carry it in my camera case along with my old 8.1 megapixel camera and the chips that go into the camera. When I get around to purchasing the latest and greatest of cameras, I’ll have the appropriate memory chips do dual duty. Like many people I too have a portable, so me and my data and my computing power are never very far apart. Got too much data? I worked on an examination of data stored in a top secret storage facility. The most common “top secret” documents were grocery lists for things the wives wanted brought home at the end of the day. Vet your storage. Yup it costs but you’d be surprised at the garbage we “hoard”.

14. Tail wagging the Dog

Here’s one of the worst conditions I’ve ever encountered. An organization signed a deal with a cloud provider without checking the fine print. It was found out later that the IT manager became a salesman for the cloud provider. The organization was expected to change its operating procedures and corporate culture to match the philosophy dictated by the provider. The provider even provided courses (at extra cost) to “teach” the employees to think the way the provider expected them to. The organization declared bankruptcy to get out from under the cloud provider.

15. Greed

Have you created a business that is successful with good short and medium term growth? When you give away control of your information, you’re giving someone less scrupulous than yourself the keys to your organization. Figure your numbers may start going down when all indications are that they’re going up. Someone might be fiddling with the numbers. A common source of bankruptcy is when the trusted accountant absconds with the funds. Make sure you keep an independent set of books.

Bottom Line: Be Caution With Cloud Computing

Are these worse-case scenarios? Probably not. After all, I’m only talking from experience and I haven’t experienced everything. What I’m proposing is that you be prudent and cautious. An organization is created by someone wanting to get rich. Make sure it is not at your expense.

About the author: Ron Woodall

Ron is part of the third generation of computer users and the first generation of personal computer users. His generation created the internet. He is the author of the Compendium of HTML Elements. The Compendium documents the HyperText Markup Language from its early roots to recent standards. It also serves to test browsers and ensure that their implementation of an element is consistent with standards. It is interesting to note that it is easier to learn to code HTML than it is to learn the tools of cloud computing. HTML is also a minimalist vehicle requiring only a few tags to produce a personal website yet provides substantial richness to support some of the largest and most complex websites. HTML is also more efficient than server-side equivalents and only requires organization. The Compendium It is based on the premise of removing elitism and greed from website creation.

Page 25 – Web Hosting Secret Revealed

4 Reasons Why You Must Use Social Media – Do It And Increase Your Revenue

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dir="ltr">class="alignright size-full wp-image-720" style="border: 0px;" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/1103-2.jpg" alt="Social Media" width="262" height="394" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/1103-2.jpg 262w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/1103-2-199x300.jpg 199w" sizes="(max-width: 262px) 100vw, 262px" />

dir="ltr">We have long reached a point where no one can say they do not need social media and get away with it. However, it can still be extremely hard to convince a client he needs Social Media or else the campaign he is planning will be incomplete as well as the effects of it.

dir="ltr">Why is this so? Because most of the clients fail to familiarize with what is going on in SEO and Internet Marketing world, or they are falling behind current trends.

dir="ltr">Why this is so is not determined, but what is certain is that you lose significant traffic and conversions by not participating in the social exchange of information. Regardless of whether you want local optimization done or you are aiming at the global market, social media is a valuable asset you simply cannot ignore for the following reasons.

1) Social Media is Significant for Local Optimization

dir="ltr">What is only logical is that we trust more to what our friends have to say than what a complete stranger says. So, a business owner can claim their business is irreplaceable in the lives of their clients, but without a supporting claim or review by real people, our friends, we are not really inclined to believe it.

dir="ltr">The same principle stands in Google search as well. If your business is vouched for by dozens of trustworthy users, Google will be inclined to trust you and improve your rankings. If all the things Google digs up about your business coincide, then you have a chance to increase your ROI through better rankings and increased amount of website traffic.

Geotagged for Local

dir="ltr">You should make sure your clients can check-in on Facebook and Foursquare once they enter your establishment. Both of these networks send valuable signals and if the location they checked-in fits the stated location, and if a large number of people checks in, the value of your business becomes obvious.

Geotagged Images and Videos

dir="ltr">Images and videos taken in your establishment should be Geotagged, especially if they are going to be posted on your website or social network. Further re-sharing of such material is also highly recommendable.

Authority Reviewers for Local

dir="ltr">Use websites such as Yelp and Places – exact location and good reviews from respected individuals go a long way in popularizing your business both with customers and with Google.

dir="ltr">If you happen to get a few bad reviews, you should never neglect them. You need to respond with respect, apologizing for any inconvenience whenever possible. At the same time, try to increase the level of service quality, making bad reviews a past problem.

2) Social Promotion Sends Good Signals to Google

dir="ltr">According to Twitter, href="http://techcrunch.com/2010/09/14/twitter-event/" target="_blank">around 25% of all Tweets contain a URL. Why not use Twitter to popularize your business and send favorable social signals to Google? Why not do the same with Facebook, Google Plus, Pinterest, and many other networks?

dir="ltr">For Google Plus, for example, the signals taken into consideration by Google are G+ shares and +1s. Shares somehow seem to be more relevant, since the number of shares, the authority of people who share, and the speed of sharing are all very important.

dir="ltr">You should make sure your Social Media campaign takes care of all such factors.

3) Social Networks Drive Traffic and Build Links

dir="ltr">Social Media is useful on so many levels that a good Social Media campaign could be all that it takes for your rankings to improve, if the previous SEO bits were done right. Namely, social networks are good both for link building and driving traffic. How?

dir="ltr">Well, if you post interesting content and you make sure the promotional content is well balanced with other useful information, this sharing of information will, almost surely, result in increased traffic.If your business is perceived as strong and valuable but unintrusive, people will want to check what it is all about, and once they come to your website, you get a chance to convince them they need you.

dir="ltr">Also, if the content you provide on your website/company blog is absorbing and intriguing, you could get dozens of natural links leading back to your website by bloggers and website owners whose websites belong to your niche.

4) Using Social Media Improves SEO

dir="ltr">Social shares are a “noisy” signal, said Eric Enge, in an article on href="http://searchenginewatch.com/article/2117498/Social-Signals-SEO-Focus-on-Authority">Search Engine Watch:

dir="ltr">“Likes, +1s, and social links are still a noisy signal, which affects their use by search engines.  The bottom line is that you need to focus on authority, your own, as well as relationships with other authorities.”

dir="ltr">This means that you need to build authority and communicate with other authorities in order to achieve the maximum impact of your strategy. What I would recommend is a balanced approach – communication both with authorities and with those are less prominent but valuable. Grow your audience and build trust which will enable you to engage on the highest level.

dir="ltr">Making sure the trust of your clients is well-earned, and showing them that, will take your business a long way towards SEO success. Social Media can boost your rankings, traffic, conversions and ultimately your ROI, if your strategy is conducted the right way.

Which Social Networks to Choose?

dir="ltr">Facebook and Twitter solely are not enough. Though their growth and the number of active users are enormous, some other facts speak in favor of multiplicity.

61 percent of LinkedIn members use it as their primary professional networking site, 60% of Google+ users log in every day.

dir="ltr">(Source: href="http://www.mediabistro.com/alltwitter/100-social-media-stats_b33696">http://www.mediabistro.com/alltwitter/100-social-media-stats_b33696)

dir="ltr">class="aligncenter wp-image-917 size-large" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/stats-social-media-750x548.jpg" alt="stats social media" width="750" height="548" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/stats-social-media-750x548.jpg 750w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/stats-social-media-300x219.jpg 300w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/stats-social-media.jpg 1003w" sizes="(max-width: 750px) 100vw, 750px" />

dir="ltr">(Source: href="http://www.invesp.com/blog/ecommerce/how-pinterest-changed-facebook.html">http://www.invesp.com/blog/ecommerce/how-pinterest-changed-facebook.html)

Computer users spent 1,255,225,000 minutes on Pinterest in 2012. Also, Pinterest has seen a 1,698% increase in mobile app-based users.

(Source: href="http://www.business2community.com/pinterest/nielsen-report-shows-explosive-pinterest-growth-0370178#2t04Bws1Lu8PrT4I.99">http://www.business2community.com/pinterest/nielsen-report-shows-explosive-pinterest-growth-  0370178#2t04Bws1Lu8PrT4I.99)

dir="ltr">As you may see, the potential of other networks is yours to harvest as well.

Page 20 – Web Hosting Secret Revealed

8 Reasons Why Bloggers Should Be Culture Leaders

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An article by href="http://smartblogs.com/leadership/2012/11/20/corporate-culture-changes-only-when-people-change/" target="_blank">S.Chris Edmonds at SmartBlogs, published last November, made me think about bloggers and the cultural phenomenon they generate. Chris explains how corporate culture leaders can influence the growth of their business by positively influencing their employees — and as a consequence, their productivity.

But how could bloggers ever be culture leaders, too?

The reason lies in the power of their message: because businesses, politicians, noprofits and other public entities rely heavily on bloggers’ opinion.

Bloggers are culture leaders in the online world and they have the power to change the course of events. Why? I’ll give you 8 reasons below, all connected to the positive influence bloggers can have on the worldwide web by means of a simple tool: their unique voice.

Chris Edmonds says that successful culture leaders “create specific, measurable, and trackable performance standards” and that they “define values in observable, tangible, measurable terms”. The 8 reasons I list in this article will tackle exactly these aspects of the blogosphere influence on today’s world. Look at the image below. It’s not a random pick and it will make sense as you continue reading. :)

style="text-align: center;"> class="aligncenter size-full wp-image-6731 border" alt="Blogging as culture leaders" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/09/blogging-.jpg" width="750" height="372" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/09/blogging-.jpg 750w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/09/blogging--300x148.jpg 300w" sizes="(max-width: 750px) 100vw, 750px" />

1. Bloggers give authority to a brand

There’s no success for a brand if nobody mentions or recommends its products. This is where bloggers come useful: they spread the word about what brands do, the services and initiatives they enjoy, they make friends and colleagues aware of the brand existence (‘word of mouth’ promotion) and help attract more people to try out the same products, services and initiatives.

What’s in for YOU

As a blogger, you have a lot power in your hands. You can turn any brand you write about into a success, or contribute to its downfall. You don’t need to kiss feet or use excessive sales language to give yourself, the brands and people you talk about an authority: just support your arguments with facts, case studies, white papers, news and annual reports. Informed opinion adds value to the community even when you feel compelled to highlight a negative aspect of a product or service.

2. Bloggers influence the public opinion

We hear it often on the news: “Mr. Who said such and such in a blog post”, “Such singer/politician/public figure was mentioned on X thousands blogs this week”. Bloggers are that important to the public opinion and the traditional media like to report on it. There’s a reason for the sponsored advertising network href="http://izea.com" target="_blank">IZEA to call its bloggers “influencers”.

What’s in for YOU

Because your blog can influence the public opinion, try to keep your mind open when you focus on a sensible topic in your blog post. Engage with your readers in a constructive way and make your and other people’s knowledge (documents, reports, etc.) available to them. Influence is responsibility, so when you’re not speaking of the facts but of your own opinion, state clearly that’s your opinion being discussed and remind your readers that they are entitled to have one, too.

3. Bloggers boost the conversation

In older times, when the Internet was nothing more than a military and scientific tool for a restricted group of people, corporations had no way to learn about their customers’ opinion unless the customers found a way (and money) to send them letters, postcards or to publish a review on a local magazine or newspaper. Today we have bloggers starting conversations about products and services everywhere in the world, they’re instant (no need to wait for postal service delivery!) and they’re effective. An authoritative blogger can lead a company to sell thousands of an item a day with a single well-written blog post (see reason #2).

Because bloggers can be powerful culture leaders, in 2011 FTC decided to take action against any dishonest effort on behalf of companies to influence bloggers’ opinion behind compensation or free samples. You can find the FTC guidelines href="http://www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf" target="_blank">here.

What’s in for YOU

Use href="http://www.webhostingsecretrevealed.net/hosting-reviews/">honest and engaging product reviews to draw a loyal readership to your blog. Reviews shouldn’t be your primary reason for blogging, but they add up credibility and show your effort to deliver quality content to your readers. Having reviews on your blog helps you monetize your efforts as well, because quality reviews attract serious PR people and can get you engaged in a sampling campaign. Just remember FTC’s guidelines for disclosure honesty and word-of-mouth. Never publish a fake review just to earn a compensation or a freebie.

4. Bloggers inform the average Web user

When something happens, you will find that millions of bloggers are blogging about it in a matter of a few hours. That means the average user browsing the Web for information will have a higher chance to be informed via a blog post than a news article.

Big businesses and marketers are well acquainted with this phenomenon, that’s why Press Releases exist in the online world, too— so that e-zines, portals AND bloggers can write about it. Bloggers are an important slice of today’s press.

What’s in for YOU

Don’t just state opinion in your posts. Provide your readership with information that comes from authoritative sources. Even if you’re angry about that political decision, make your post not about your anger, but use your anger to bring up social and political issues your readers can relate to. href="http://www.makealivingwriting.com/2012/04/09/clear-phlegm-blog-posts/" target="_blank">Use your personal life as an anecdote to engage your readers— then get on with the info!

5. Bloggers create a community behind a service or product

When I mentioned Chris Edmond’s line that culture leaders “create specific, measurable, and trackable performance standards” I was referring to blogger communities (conversations) created behind a product or service and how beneficial this social phenomenon can be for companies who need to measure and track the popularity and saleability of their products.

To say it with Paul Chaney from href="http://www.practicalecommerce.com/articles/2804-7-Ways-to-Build-a-Brand-Using-Blogs" target="_blank">Practical Ecommerce— this is branding.

What’s in for YOU

Be honest when you review or mention a product or service, and encourage conversations from your readers. Don’t just recall the FTC guidelines as a matter of rules, but use them as your chance to connect with your audience and provide them with some genuine information that will improve their living. Your effort will put you under a good light with both visitors and the reviewed brands.

6. Bloggers build trust

Internet users trust bloggers. Not because they are some celebrity or superstar, but because they tend to be genuine about what they write. Whether they write for work or as a hobby, serious bloggers are serious about what they do.

Still unsure about trust? Read (and watch) href="http://www.brandmeetsblog.com/tips-for-bloggers/building-trust-blogging/" target="_blank">Louisa Claire’s post at BrandMeetsBlog.com.

What’s in for YOU

Build trust in your readership by showing them that you do your research before you write and that you won’t believe the first stranger that comes up with some fancy story on the Web — but that you refer to authoritative sources and, when in doubt, involve them in an expert interview or even an e-mail or Skype/VoIP chat. Show your readers they’re getting information, tutorials and first-hand experience from you, not yet another baloney.

7. Bloggers can listen (and answer)

In a world of Internet celebrities and contact policies, bloggers are and remain the most available persons to get people’s concern listened to and get a helpful answer from. A 2011 research by href="http://www.invoke.com/" target="_blank">Invoke Solutions shows that users trust bloggers (especially if they have authority or a relationship to them) more than social media news. Brands follow suit, connecting to influential bloggers because they know how to ‘listen’ to their needs and answer with a successful word-of-mouth campaign.

What’s in for YOU

Make yourself available to your readers — and brands — for contact, feedback and support. You may consider adding a small forum or ‘ask me’ function to your blog so your readers can leave their concerns there for your to look up later. Another piece of advice comes directly from Chris’ article: “Connect with staff throughout the organization to learn how well the culture is operating”; he suggests corporate culture leaders spend 30 minutes a day wandering around the offices and connecting with the stuff. You, as a blogger, can follow this advice by spending 30 minutes a week (or bi-weekly) connecting with both readers and other bloggers to see how the ‘blogger culture’ is ‘operating’ and help if needed. To know how to listen is a sure way to build authority, credibility and an overall positive reputation that will attract more relevant (and remunerative) contacts.

8. Bloggers can write stories

Bloggers can write stories that engage the public. Their followers don’t just consume information passively, for leisure or to put it to use later, but they are act, practice and discuss what they read and interact with the blogger — whether that’s tips, tutorials or opinion. Good stories can influence human culture to an extent that they become citation-worth sources when a certain subject is discussed.

Brian Clark says, in a Copyblogger href="http://www.copyblogger.com/how-to-write-a-story/" target="_blank">post, that “well-crafted stories allow readers to draw the conclusion you want on their own, and people rarely second-guess their own conclusions”. People come to your blog to find information they can put to use right away— will you help them?

What’s in for YOU

Learn how to write good stories to make your blog authoritative and citation-worthy. There are numerous free courses you can join online to hone your writing skills. Among these free resources, the following are top ranked among writers:

• href="http://www.copyblogger.com/copywriting-101/" target="_blank">Copywriting 101 by Copyblogger
• href="http://www.probloggingsuccess.com/free-ebook-time-management/" target="_blank">Blogging and Time Management (e-books) by ProBloggingSuccess
• href="http://www.makealivingwriting.com/2013/01/16/mailbag-glori-building-blog/" target="_blank">How You Can Build a Blog That Stands Out Among the Millions by MakeALivingWriting
• href="http://beafreelanceblogger.com/how-to-write-concisely/" target="_blank">All Killer, No Filler: 6 Simple Tips for Concise Writing by BeAFreelanceBlogger

Why NOT All Bloggers Can Be Culture Leaders

style="text-align: center;">class="aligncenter size-full wp-image-6571 border" alt="Blogging world is a very competitive world" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/09/competition.jpg" width="750" height="450" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/09/competition.jpg 750w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/09/competition-300x180.jpg 300w" sizes="(max-width: 750px) 100vw, 750px" />

Chris is very clear about the ethics a culture leader should abide to: “Be consistent role models of performance standards and valued behaviors yourself. No excuses.”

That doesn’t leave room for poorly crafted blog posts with nonexistent background research. A blogger that wants to influence the blogosphere, the media or even just their readership, needs to href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/10-killer-strategies-to-win-more-traffic-for-your-blog/">put some serious effort into their work. If you are a personal blogger, or a niche blogger that’s just beginning, but want to develop into a culture leader (or even just an humble influencer), start learning and practice what you learn. Put your readership at the center of your efforts.

Be timely. And start today. Even now.

Image credit: title="Steve Bridger" href="http://www.flickr.com/photos/62457680@N00/2404978535/" target="_blank">Steve Bridger

Page 18 – Web Hosting Secret Revealed

Time To Wear The Editor’s Hat! 9 Reasons Why Guest Posts Are A Clever Idea

alt="Time To Wear The Editor’s Hat! 9 Reasons Why Guest Posts Are A Clever Idea" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2011/09/writing-a-blog-500x333_c.jpg" />

class="alignright" title="Choir Boy" alt="Choir Boy" src="http://farm1.staticflickr.com/22/26072244_f474ccf308.jpg" width="360" height="236" />Your blog speaks with your voice – everybody knows that. Fair enough, since your blog exists primarily for you to share your ideas, your opinions and your unique knowledge.

Truth is, whether if you started your blog to share dog stories with the world or even your secret tutorials on how to sew beautiful artsy scarves, your readership can only benefit from having other voices complement yours.

Where’s the good? — I can hear you complain — Wouldn’t that denature your blog’s very soul?

You wouldn’t be alone — many successful bloggers decided either to disallow or to stop accepting guest posts over time, even big hits like href="http://problogger.net/" target="_blank">Problogger and href="http://kikolani.com/" target="_blank">Kikolani. However, if you feel your audience’s hunger for knowledge, fresh stories and tutorials grows to an extent that your work alone no longer suffices, that’s a right time to open doors to guest writers.

And that’s when you become an editor. Yes, a real editor, like those who run your favorite magazines and newsletters. When you have someone write for you, then you’re the editor. No questions asked.

Wonder how being an editor really benefits you? Well– read further.

1. Learn How To Edit And Proofread To The Best Of Your Skills

Whether you know href="http://www.dailywritingtips.com/how-to-revise-edit-and-proofread-your-writing/" target="_blank">how to revise and proofread your work or you have to develop these skills from scratch, you can’t rest assured your judgment will not always be perfect – href="http://grammar.about.com/od/improveyourwriting/a/tenedittipsbusiness.htm" target="_blank">editing and href="http://grammar.about.com/od/improveyourwriting/a/tipsproofreading.htm" target="_blank">proofreading are competencies that need constant practice to stay effective. If you haven’t developed a sharp eye for mistakes yet, this is the right time to start, as you will have to review your guest writers’ work before you publish it. What counts, as Amy Einsohn says in her book The Copyeditor’s Handbook, is that you will not introduce new errors or inadvertently change the author’s meaning.

What you should look for:

• Spelling and grammar errors
• Typos
• Use of capital letters, commas, semicolons, full stops
• Abbreviations and acronyms
• Phrase and period balance
• Inconsistencies and errors in quotes and citations

To know how to edit, you should also know what kind of stylebook you use regularly, whether you created your own or you use an existing one (href="http://journalism.about.com/od/writing/a/apstyle.htm" target="_blank">AP Style, Chicago, etc.). That’s what editors do: they check their writers’ work on the basis of the stylebooks they comply with. href="http://www.dailywritingtips.com/online-style-guides/" target="_blank">DailyWritingTips.com lists 13 stylebooks you can use.

2. Learn To Take Responsibility For Another Writer’s Work

When you write for your blog, you are only responsible for your own work and your accountability is limited to yourself. As you open your blog for guest post submissions and slide the editor’s hat over your head, you accept to take responsibility for any communication with guest writers, their work and the deadlines you and them agree upon.

Don’t let this scare you and hold you back from welcoming contributor’s work — if you always cared for your content and you took blogging seriously from the start, the transition is going to be easy. Simply, for your blog to attract more readers from your guest writers’ following and viceversa, you have to work together. Part of this work is href="http://www.socialmediaexaminer.com/blog-promotion-social-media/" target="_blank">content promotion across social media and other outlets.

What should you be responsible for?

• Your role in the collaboration – Remember that you are the blog owner and the editor, so you have the last word over quality and style assessment. By all means discuss any edits with writers, but don’t let the dishonest guilt trick you into accepting poor quality work. At the same time, it’s your responsibility to get the best out of your contributors by giving them useful advice to improve their work.
• Your ‘contract’ to your guest writers – You have to take their work seriously, because it costs them sacrifice. At the same time, make sure they know what you expect from contributors and the minimum requirements for a fruitful collaboration.
• Follow up emails – Keep in touch with your contributors and ask them to update you on their progress. It could be useful to set up deadlines to keep both of you on track.
• Help your guest writers grow their professional (and online) reputation – Present your writers under a good light on your blog. The mere fact that you published their work speaks of the quality of their writing and ideas, but a mention in your posts or an intro to their guest post would add personality and show you care.
• Respect your writers’ work – As Einsohn puts it in her book, “don’t rewrite an author’s sentence simply because it’s not the sentence you would have written.” Don’t pull your editor’s hat too far.

Three words: responsibility, communication and professionalism. You can do it. Just believe in yourself and in your skills.

3. Assess Your Audience Level

To know what to accept from writers and what not requires that you to know your audience and how it reacts to your content. The eternal “Who am I writing this for?” question. Darren Rowse of Problogger.net says: “The more you know about your readers the better position you’ll be in to serve them with great content, to find new readers, to build community with them and to monetize your blog.”

Here is a list of questions to ask yourself:

• What kind of readers do you get? Think demographics, engagement level (social shares, comments, subscriptions) and reader’s emails.
• What kind of article, tone, style and angle do your readers prefer? Social shares and overall engagement can tell you a lot about your readers’ preferences and, ultimately, what they come to your blog for.
• Think seasonal – what kind of content does attract new readers to your blog on special occasions? Most bloggers offer special giveaways or publish special articles on Christmas, Easter and other festivities. What do your readers get from you on special occasions?
  

Jayson DeMers at Forbes has a neat list of href="http://www.forbes.com/sites/jaysondemers/2013/08/27/6-steps-to-decoding-your-target-audience/" target="_blank">6 steps to researching your target audience that you can use.

4. Get A Reputation As A Blogger

Serious bloggers that accept guest posts don’t accept just every post, because they care about the quality of their content. When you know your blog inside out, you know how to analyze your guest writers’ work on the basis of:

• Article length (if submitted ‘on spec’)
• Tone and style of the article
• Amount of research to support the arguments
• Topic angle, its ‘news factor’ and how it relates to your other posts
• How attractive the piece can be both to your href="http://www.webhostingsecretrevealed.net/blog/web-business-ideas/how-to-attract-direct-advertisers-to-your-blog/">advertisers (if you have any) and to your readers

Tell your contributors to know your blog before they submit. Tell them to analyze it, to find out what kind of posts you publish and for whom. Last but not least, ask them to review your most recent posts to make sure they won’t submit something too similar.

When you show to your writers that you have quality standards for submitted content, they learn to respect you for the blogger you are, but your readers will notice that as well, so get ready to be cited in other blog posts. You earned the privilege.

5. Sharpen Your (Writer’s) Sight

You will know how to spot a good article at first glance. Joe Sugarman in his book The Adweek Copywriting Handbook says that a first sentence leads to another, and another, and so on, until you have read the complete copy. Indeed, it’s easy to spot a good article: read its first five or six lines and see where it leads you — a good article will flow smoothly, spark your curiosity and inform you, but more than everything— it keeps you reading!

Learn to understand the nature of your work, how to best present a topic to your readers and eventually position yourself as an expert in your niche.

What to look for in a good article:

• Quality of the writing
• Citations, quotes, sources
• No plagiarism
• Voice and how it relates to your target audience
• Jargon, niche-specific terms
• Writer’s reputation
• How the article fits into your schedule

Help other writers improve their work and you learn how to improve yours, too.

6. Learn To Be Professional

Being an editor means you work for the best interest of both your blog and your writers, so you need a whole set of professional skills that include:

• Reading, considering and responding to guest writers’ proposals with an evaluation of their offer
• Picking only the proposals that will benefit your readers and match your blog’s style and depth of topics
• Being ready to work with the writer if their piece is promising but needs some extra work.

A way to make it easier for yourself and your contributors is to write a set of Guidelines for Guest Writers (or Contributor’s Guidelines) anybody can read at your blog and review before they submit their work or write you a proposal. For example, you may ask potential contributors to pitch you an idea along with credentials only after they established a relationship with you via emails, blog comments or social shares.

7. Know Your Blog Inside Out

This is especially true when you didn’t give your pre-launch plan much thought. Or even href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/s-o-s-dead-blog-how-to-resurrect-your-blog-in-10-easy-steps/">when your blog died and you wanted to resurrect it. In any case, once you start to accept offers from guest writers, you get to think about your blog, what it means to you, what kind of message and voice you want it to convey and how you fared so far.

As you develop an analytical eye for the content you write and how it relates to your audience, you have better chance to select the guest posts that will boost your subscriber’s count and your blog popularity. Remember, good editors make a magazine grow and prosper, because they know how to connect with readers at another level, selecting topics and news that will appeal most to their audience.

8. Learn How To Write To Engage Your Audience

As with #5, editing will you sharpen your sight, but this time about your work. Editing pushes you to take a lot of things into account you would normally overlook. In fact, usually editors are good writers because they know each side of the party — writers and readers.

Edit your contributors’ work for a few months — you’ll see the difference. Posts that would normally get you a handful of comments and social shares will see a spike in reader engagement.

9. Build Relationships

Guest writers are content creators like you. They might be bloggers, freelancers or just people with an idea, but they still share something with you: they voice out their thoughts in writing. And they can do it awfully well. There is a lot you can learn from each other, both professionally and in terms of human relationships.

Here are a few tips to help you build solid editor-writer relationships:

• Praise and criticize your contributors’ work honestly and helpfully – Writers love editors’ advice, whether it just touches small style issues or the overall dynamics of an article. Make it constructive, serious but kind; don’t offend your writers’ persona but help them grow on the basis of your own experience as a blogger. If they deserve a praise and a word of encouragement, by all means do so.
• Let them know if you liked their work enough to turn them into regular contributors – To be a regular contributor means they can send you new articles at any time. If you ever wrote a guest post, you would know how long it can take to hear back from the blog owner and whether your work will get accepted or not. If you trust some of your writers enough to know they’re only going to submit quality work, giving them carte blanche can only benefit your blog in the long run (and help you develop some solid professional relationships).
• Let them know when you might need new contributions again – Writers love to get notified of new open guest posting slots, so if you let your old contributors know when you may need new posts, there isn’t only a high chance you’ll be getting a lot of submissions, but they might spread the word about your blog. Friendly blog owners get their reward!
• Send them e-cards – Usually writers do that to their editors — href="http://www.therenegadewriter.com/2011/09/26/6-ways-to-stay-in-touch-with-your-editors-2/" target="_blank">see what freelance writer Linda Formichelli says about that — but it works the other way round, too. E-cards won’t cost you a dime, but writers will feel appreciated.

Keep the communication channel open. This is a way to expand your network you should not overlook.

A 10th Reason? Here You Go – Become A Successful Writer

class="aligncenter" title="Become a writer" alt="A Book Apart planning meeting at A Space Apart, NYC." src="http://farm4.staticflickr.com/3677/11840008335_bbe3974875.jpg" width="750" />
Now you know what it takes to be an editor, so you understand other editors better. Have you ever considered href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/from-blogger-to-freelance-writer/">writing for other blogs and magazines? You know what I mean — by now you:

• Know that editors look for articles that meet the needs of their magazine or blog readers, no fluff and no same ol’ stories
• Realize that an editor’s time is limited and the amount of dedication they can spare for each writer is short (and it’s nothing personal, really)
• Understand that a writer’s work must meet certain criteria and standards for style and quality in order to get published.

You mastered all of that thanks to the experience you matured as a blog owner who decided to accept guest posts for your own blog. Call it payback time. Find a magazine or a blog you like and href="http://beafreelanceblogger.com/how-to-pitch-blog-editors/" target="_blank">get ready to pitch!

A Few Resources To Get Started As A Freelance Writer

• href="http://www.makealivingwriting.com/freelance-writer-get-started-guide/" target="_blank">The New Freelance Writer’s Quick-and-Simple Guide to Getting Started by Carol Tice
• href="http://freelancewrite.about.com/od/breakingintofreelancing/" target="_blank">Getting Started in the Field of Freelance Writing by Allena Tapia
• href="http://www.therenegadewriter.com/2013/07/15/want-to-start-freelance-writing-here-are-the-first-5-things-you-need-to-do/" target="_blank">Want to Start Freelance Writing? Here Are the First 5 Things You Need to Do by Linda Formichelli
• href="https://business.tutsplus.com/articles/how-to-become-a-freelance-blog-writer--fsw-113" target="_blank">How to Become a Freelance Blog Writer by Leo Babauta

What to Read With Your Editor’s Hat On

• The Copyeditor’s Handbook by Amy Einsohn (ISBN 9780520271562)
• Writer’s Digest Handbook of Magazine Writing (ISBN 9781582973340)

Credits for the images: title="Jeffrey Zeldman" href="http://www.flickr.com/photos/48889052497@N01/11840008335/" target="_blank">Jeffrey Zeldman for the meeting photo, title="Shavar Ross.com" href="http://www.flickr.com/photos/94261979@N00/26072244/" target="_blank">Shavar Ross.com for the chorus.

Page 15 – Web Hosting Secret Revealed

14 Reasons Link Building Belongs To Marketing (Not SEO Nor Google)

alt="14 Reasons Link Building Belongs To Marketing (Not SEO Nor Google)" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/06/sitefox-500x226_c.jpg" />

id="attachment_9911" style="width: 760px" class="wp-caption aligncenter">class="wp-image-9911 size-full" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/06/sitefox.jpg" alt="" width="750" height="340" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/06/sitefox.jpg 750w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/06/sitefox-300x136.jpg 300w" sizes="(max-width: 750px) 100vw, 750px" />class="wp-caption-text">SiteFox – “The more sites that link to you, the more your credibility increases.“