The Shortest Possible Novice Guide to SEO and Social Media World

alt="The Shortest Possible Novice Guide to SEO and Social Media World" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/shhhhhh....social-media-tips-500x692_c.jpg" />

dir="ltr">class="alignright wp-image-922" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/shhhhhh....social-media-tips.jpg" alt="shhhhhh....social media tips" width="289" height="400" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/shhhhhh....social-media-tips.jpg 289w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/shhhhhh....social-media-tips-216x300.jpg 216w" sizes="(max-width: 289px) 100vw, 289px" />

dir="ltr">The first impression your clients get about your company often comes from your website. The type and the quality of textual and visual materials your website contains, its information architecture, link structure, as well as search engine and social media positioning, usually determine this first impression by making it easier or harder for a customer to find your business, find their way through the website itself and trust your business.

dir="ltr">href="http://www.webhostingsecretrevealed.net/blog/socialmedia-marketing/smm-tips-for-bloggers-taking-your-social-media-to-the-next-level/">The same goes for blogs.

dir="ltr">Ask yourself this: “Would I trust a business whose website doesn’t appear on the first page of SERPs, which is hard to browse once I have found it and which has no social media presence?” Would you? Of course not.

dir="ltr">This is why SEO was created in the first place – to make your business and your website stand out, get noticed and leave an impression of being trustworthy. SEO and Social Media can make it easy for your customers to find your website, get a good impression about your business and trust you. Combined with other marketing techniques, SEO and Social Media Marketing can bring outstanding results.

dir="ltr">I will now guide you through the world of SEO and Social Media and advise you about the things you need to know if you are just entering this world and you are not quite clear how things work, and you want to earn good money from your website.

Know How to Take Full Advantage of SEO and Social Media

dir="ltr">The benefits of SEO and Social Media are manifold. Aside from costing less than traditional marketing, they bring great results in relatively short periods of time. Full advantage of SEO and SMM can be taken if you use it for:

style="font-size: 13px; line-height: 19px;">Spreading the name of your brand across the Internet.

dir="ltr">Different SEO and link building techniques, especially guest blogging and social media marketing, can disseminate the name of your brand really fast. SEO and SEM are excellent if you want your brand to be heard and read about.

style="font-size: 13px; line-height: 19px;">Increasing brand awareness.

dir="ltr">This one is tightly related to the previous one. Once your brand name reaches the audience, brand awareness needs to be sustained and further increased. This is achievable through a long-term branding strategy.

style="font-size: 13px; line-height: 19px;">Increasing the visibility of your website.

dir="ltr">It is not enough that everyone hears about the existence of your business and your brand. What happens when people want to find your website, but they can’t find you on the first page of the SERPs? They usually give up. The task of SEO and SMM is to increase the visibility of your website by positioning it in just the right place in the organic search.

style="font-size: 13px; line-height: 19px;">Getting targeted traffic.

dir="ltr">Targeted traffic is of the utmost importance for conversions, because conversions bring you money and not traffic itself. SEO and SMM are both focused on bringing in the targeted traffic, SEO through the usage of organic search engine results targeting and SMM through the leveraging of social profiles and connections.

style="font-size: 13px; line-height: 19px;">Achieving high ROI.

dir="ltr">Achieving high ROI is the main goal of all SEO and SMM efforts. This is achieved through the usage of SEO and SMM techniques which increase CTR, conversion rates, and ultimately the ROI.

Learn From the Case Studies

class="alignright size-full wp-image-923" style="border: 0px;" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/blue-ribbon.jpg" alt="shhhhhh....social media tips" width="300" height="300" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/blue-ribbon.jpg 300w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/blue-ribbon-150x150.jpg 150w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/blue-ribbon-130x130.jpg 130w" sizes="(max-width: 300px) 100vw, 300px" />

dir="ltr">SEO and Social Media campaigns are often done on a large scale, and they include several of the aforementioned benefits. I have chosen two case studies as an example of what I was saying, and they emphasize social media and content marketing, but include other benefits as well.

dir="ltr">A good example of a successful social media campaign is the href="http://mashable.com/2009/11/17/coke-expedition-206/">Expedition 206 by Coca-Cola. Though Coca-Cola was already a large brand, the principle they used could be applied to other, smaller brands. Namely, they used social media in order to pick three lucky people to travel around the world in 2010.

dir="ltr">These people, however, had to go to 206 markets where the Coca-Cola Company had a presence. The chosen team promoted Coca-Cola when promoting themselves in order to be chosen by the voters, and when they went on their trip they took photos and were very active on social media, where a large number of people wanted to see all the places they traveled to, so again Coca-Cola was being promoted on a large scale.

dir="ltr">Imagine all the benefits the Coca-Cola Company got from this. Considering that it was already a widespread brand, you may wonder why they needed it in the first place. This way they improved their presence on the market, sparked an increase in consumption, improved their ROI, reinforced their internet presence and popularized their social network presence.

dir="ltr">The other case study I found interesting is related to href="http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study">the impact of tweets on rankings. The Beginners Guide to SEO by SEOMoz started ranking on the first page of SERPs for the keyword “beginner’s guide” after Smashing magazine tweeted about it.  It was a large scale tweet, re-tweeted by many, and it proves that with the right SEO strategy, you can get such a significant tweet which would boost your traffic for a certain keyword.

dir="ltr">You can find more web marketing case studies on the href="http://www.startupremarkable.com/marketing-case-studies">Startupremarkable website.

Questions to Ask Your SEO Agency If You Are Planning to Hire One

dir="ltr">Website owners of different profile usually pose a bunch of questions when choosing an SEO  agency, and later on, during the whole process of SEO strategy implementation. That is good, because the clearer it is to you, the better. Some of the most often posed questions which you should also ask the SEO agencies when choosing the right one are:

style="font-size: 13px; line-height: 19px;">Questions about the costs.

dir="ltr">This is completely understandable, concerning the limited budget most businesses face. However, you need not worry. You have to pay a certain price to get real results, but usually the cost, and thus the service, can be adapted to your budget and your needs successfully.

style="font-size: 13px; line-height: 19px;">Questions about the focus.

dir="ltr">If you are confused concerning SEO and SMM services, the agency you would want to hire will certainly explain everything to you. Be careful when choosing the agency, though. The focus needs to be on your return on investment, profit and long-term results.

style="font-size: 13px; line-height: 19px;">Questions about the ways of organizing the cooperation.

dir="ltr">This should also be discussed, since you need to keep a constant line of communication and coordination with the SEO and SMM teams if you want results. The strategy needs to be made and constantly adapted according to your business plans.

Common Problems and Difficulties to Pay Attention To

dir="ltr">In this part of the article, I wanted to introduce you to some of the potential problems and difficulties you may experience after you decide to use the potential of SEO and SMM campaigns. These obstacles can easily be overcome and shouldn’t frustrate you.

style="font-size: 13px; line-height: 19px;">Setting unrealistic goals for SEO. SEO is powerful, but it isn’t almighty. You cannot expect it to bring you 10000 visitors overnight. Any SEO company which makes promises such as this one is a pure scam. The sooner you accept this fact, the better the SEO results will be. Your SEO consultant knows what he is doing, and he will make sure your site realizes its full potential. If you are doing SEO on your own, make sure to be realistic.

style="font-size: 13px; line-height: 19px;">Thinking you can get it done cheaply. SEO and SMM offer an affordable strategy, but they are not cheap, only cheaper than traditional marketing. Be ready to invest if you want real ROI.

style="font-size: 13px; line-height: 19px;">Thinking it can all be done in a jiff. SEO and SMM require some time and testing, as well as constant work. SEO is a good investment, but it will take some time before it pays off.

style="font-size: 13px; line-height: 19px;">Facing challenges because you do not have an established brand. Think of it as a chance to create an image for your brand you always wanted. It is a bit difficult to establish a brand, but once you do it the way you always wanted it, all the effort will pay off. Just adapt your strategy and include branding, or hire someone to do it for you. A business coach, for example, can find an agency to do it for you, and he or she can take care of all the requirements.

style="font-size: 13px; line-height: 19px;">Facing challenges because you compete against powerful websites. When I say powerful, I mean large websites that have been around for a long time and have a successful SEO history. Fear not, for a proper SEO and SMM strategy can slowly, but successfully beat this kind of websites. Of course, it needs to be combined with an outstanding business strategy.

And to finish off…

SEO and SMM have a large marketing potential. An intelligent strategy can bring your website a long way. Since you have probably already done something in this field, I would like to finish off by asking you for your opinion on the matter. What is your experience with SEO and SMM? Share with us; leave your comments, so that we can work on this together.

Page 21 – Web Hosting Secret Revealed

Mobile World and Mobile Marketing in 2013 – Tips and Tricks for Revenue Increase

alt="Mobile World and Mobile Marketing in 2013 – Tips and Tricks for Revenue Increase" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0427-3-500x321_c.jpg" />

dir="ltr">Just look around you – smart-phones and tablets are virtually everywhere, used by everyone, from those aged 5 to those aged 70. Ignoring m-commerce is not an option. Since mobile search has changed the way people search for websites, a mobile website, responsive design, a cool app, or a combination of all these is necessary for a chance at success.

dir="ltr">However, it is often not enough just to go mobile – you have to think mobile and create campaigns which support the idea that the world has gone, well, mobile.

dir="ltr" style="text-align: center;">class="aligncenter wp-image-938" alt="Mobile " src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0427-3.jpg" width="750" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0427-3.jpg 615w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0427-3-300x193.jpg 300w" sizes="(max-width: 615px) 100vw, 615px" />

The Stats Prove What We See

dir="ltr">Nearly 60 percent of all activities on mobile devices are search related, and 4 out of 5 consumers will use mobile search and their smartphones to shop. Twenty five percent of consumers shop online only when they are using their mobile devices.

dir="ltr">This is a significant portion of the market left unattended by those who do not keep up with the latest trends. Engaging this part of the market with your online shop requires adapting to the mobile.

dir="ltr">By 2016, nearly 60% of all consumers will own a smartphone. (Source: href="http://www.digby.com/mobile-statistics/">http://www.digby.com/mobile-statistics/ ). A good question to ask yourself at this point is whether you want to reveal the hidden potentials of your business by going mobile. Let’s see a case study which speaks in favor of this motion.

A Case Study – Domino’s Pizza

dir="ltr">After a scandal which inflicted severe damage on the company’s image, the leading pizza delivery service from the United States, Domino’s Pizza, recovered swiftly with the aid of new technologies. Namely, the overall number of online orders increased, and the weekly revenue reached £ 1 million, 50.6 % percent of which was due to online commerce.

dir="ltr">What we are interested in here is the fact that Domino’s Pizza has been using a number of mobile platforms for smartphones and tablets, relying both on these platforms and a mobile-optimized website. This company presents their services using a mobile app named href="http://blippar.com/blipps/view/65">Blippar, which, apart from giving the customers the opportunity to order via a mobile device, offers a connection to Domino’s Pizza Facebook profile, their menu, store locator, as well as the company’s own app.

dir="ltr">Reference link, href="http://www.aquarius.biz/en/2012/03/29/case-study-dominos-pizza-growth-through-mcommerce/">here.

Mobile Search, Websites and Apps – Changes and Recommendations

What Has Changed?

dir="ltr">Mobile search is not a passing fad, but a direction in which your customers are going. Nowadays, mobile devices are used for doing the actual shopping, while desktops and laptops are mostly used for doing the pre-shopping research.

dir="ltr">You need to take advantage of this fact.

dir="ltr">Furthermore, you need to know that SEM is becoming increasingly focused on the mobile, as well. Mobile ads now represent 20 percent of all spending on paid search advertisements, and the competitiveness grows accordingly, since the screen of a mobile device can show fewer advertisements, thus making the visibility race harsher.

The Recommendations

dir="ltr">So, what is the recommendation for e-commerce stores? Develop a new website which will use a responsive design. You can develop a separate mobile website, but then you need to introduce switchboard tags, and, overall, we would not recommend a separate website.

dir="ltr">A responsive design enables your website to adapt itself to mobile devices such as smartphones and it is becoming more and more popular due to the fact that it will soon be a requirement, since adaptation is required for different types of displays as well, and not just for mobile devices.

dir="ltr">Check out these href="http://econsultancy.com/rs/blog/61824-10-brilliant-examples-of-responsive-design-in-ecommerce">examples of responsive designs used by e-commerce stores, and you will be able to see things more clearly.

dir="ltr">Another thing you should consider is developing an app for your business, especially if you are selling clothes or objects for everyday use. In the previously mentioned case study, an app was used to boost revenue, among other things, and many other companies are doing the exact same thing.

dir="ltr">href="http://www.amazon.com/mobile-apps/b?ie=UTF8&node=2350149011">Amazon’s got an app store, so why wouldn’t you have it as well?

Mobile Marketing – The Recommendations for 2013

dir="ltr">Developing a responsive website, suitable for mobile devices, or a great mobile app is only a part of the work that needs to be done.

dir="ltr">The next thing on your to-do list should be mobile marketing, which is another important aspect of keeping up with your audience, and you need to pay attention both to search advertising and to other types of mobile marketing campaigns.

Mobile Marketing Tips

dir="ltr">The first thing you need to consider as far as the search advertising is concerned is the potential ROI, which will determine your budget for mobile advertising, and you need to do this by reviewing the habits of your target group (or groups).

dir="ltr">What you also need to keep in mind is the traffic you are actually getting from mobile devices. There is no point in creating a mobile campaign if your audience is somewhere else.

dir="ltr">If you decide that mobile advertising pays off, structuring your campaigns specifically for mobile devices adds to the potential of your overall campaign. Separating mobile campaigns from desktop campaigns is definitely cost effective, since href="http://www.slideshare.net/performics_us/the-latest-mobile-search-trends-and-best-practices-february-2012">mobile campaigns outperform combined desktop-mobile campaigns by 11.5%.

dir="ltr">You will get even better results if you separate the smartphone campaign from the tablet campaign keeping in mind that the ad positions are highly relevant because there are only 5 slots for ads on mobile devices, and, what good will your ad do if it is not clearly visible, that is, if it is not located in one of the first two slots? href="http://www.webhostingsecretrevealed.net/blog/web-business-ideas/why-good-content-should-be-at-the-heart-of-your-link-building-campaign/">The ads should not be your only strategy. What happens with mobile devices is that they open some channels of communication with the potential customers you probably didn’t consider. Turning to SMS marketing or mobile coupons could boost your ROI significantly:

• dir="ltr">SMS marketing – Targeting and segmentation of the audience is vital since there are only 160 characters for delivering a message.

• dir="ltr">Mobile coupons – There are four ways to offer mobile coupons – banner ads, mobile apps, QR codes and SMS. Whichever way you choose, keep in mind that a good deal is a powerful incentive for buyers. Just remember Black Friday…

dir="ltr">So, whatever you choose to do, always keep in mind that your mobile website needs to support each one of your campaigns. Special landing pages are often necessary, because if your potential customers do not land on whatever they were searching for when they clicked your ad or a link to your website, they are just going to move on.

dir="ltr">The same thing goes if the payment procedure is too complicated for them, so make sure it is clear and simple.

The World Has Gone Mobile – Will You Follow?

We introduced the most important things you need to know about going mobile. Now it is up to you to decide whether what we were talking about is worth your attention. We would recommend that you start working on going mobile immediately, since, if you haven’t considered it yet, you are already falling behind.

Keeping pace with the technological development is not always easy, but everything comes at a price, and we think it will cost you much more if you choose to ignore the current mobile trends.

Page 21 – Web Hosting Secret Revealed

How to Write 3,000 Words Per Day Whilst Travelling Around the World

alt="How to Write 3,000 Words Per Day Whilst Travelling Around the World" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2015/04/default-image-500x308_c.jpg" />

I first set off from my native Scotland in 2003 for a trip to Asia and Australia. I had been working online for three years by this point, however around this time I started making enough to become self-employed through the internet. Since then, I have travelled all around the world whilst working online.

It is much easier to do this in 2013. When I first started travelling I had to constantly deal with slow internet connections. It was not uncommon for there to be 20 people sharing a 56kb connection in internet cafes in Asia, with everyone sitting there bored looking at Hotmail take an age to load a page. Things got infinitely better for travellers over the next ten years due to the availability of WiFi and fast mobile connections.

Working whilst travelling still presents many challenges. I have been living in South America since the Summer of 2011 though in September 2012 me and my girlfriend set off to travel all around South America. During this time I updated my blog regularly and finished a book that is 580 pages in print form. Just goes to show that you can still be productive whilst seeing the world.

Let’s look at how you can keep up your writing schedule whilst on the road :)

1. Plan Your Schedule

One of the greatest things about travelling is that you do not know how things will plan out. What you imagined would be a quiet night indoors can quickly turn into a night out with 15 other people. I usually try and plan out how long I will be in the one place but it rarely works out that way. If I am not enjoying a place, I will leave early. Likewise, if I am having a great time somewhere, I usually stay a little longer.

Despite plans being broken frequently, I always try and plan ahead as best as I can. One way I do this is by staying one extra day to ensure I have time to get a lot of work done. For example, if I plan on staying somewhere for three days, I would plan a schedule such as this:

• Day 1: Work for 2 hours in the morning, out all day sightseeing and then 1 or 2 hours work at night.
• Day 2: Out all day on a day trip and then a couple of hours work at night (if not too tired from the day trip).
• Day 3: Work all day long and perhaps out for dinner and a few beers at night.

Where possible, I try and do a full day of work on the last day somewhere as that night, or the following day, will probably be spent sitting on a bus. This was common for me throughout South America. Most places we visited were between 12 and 24 hours apart by bus (though I stay productive on buses too – see point 2!). We did a lot of journeys overnight but I rarely got a great sleep on overnight buses, therefore I usually did not get a lot of work completed the following day. So I got into the habit of working hard the day before so that I was not behind, ensuring that my blog was updated in advance.

id="attachment_1825" style="width: 760px" class="wp-caption aligncenter">class=" wp-image-1825 border" alt="Hard at Work in Bolivia" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/hard-at-work.jpg" width="750" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/hard-at-work.jpg 600w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/hard-at-work-300x225.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" />class="wp-caption-text">Hard at work in Bolivia. Good wifi connections makes it easy to sit back and relax with a tablet and do research.

World Cup 2014 Icon Pack (Cogged Wheel Style)

alt="World Cup 2014 Icon Pack (Cogged Wheel Style)" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/05/World-Cup-2014-Cogged-Style-500x680_c.jpg" />

class="border aligncenter wp-image-9650 size-full" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/05/World-Cup-2014-Cogged-Style.jpg" alt="World Cup 2014 Cogged Style" width="750" height="1021" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/05/World-Cup-2014-Cogged-Style.jpg 750w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/05/World-Cup-2014-Cogged-Style-220x300.jpg 220w" sizes="(max-width: 750px) 100vw, 750px" />

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Icon Set Details

Less than 30 days to go! The 2014 FIFA World Cup is coming down very soon. Starting June 12th till July 13th, 32 teams will gather and compete 12 cities in Brazil. To celebrate this, we are releasing 35 flat-style World Cup themed icons, including flags of all 32 participating nations (Algeria, Cameroon, Australia, Iran, Ecuador, Greece, South Korea, Honduras, Switzerland, Ghana, Costa Rica, USA, Bosnia-Herzegovina, Cote d’Ivoire, Mexico, Japan, Nigeria, Chile, Russia, France, Portugal, Netherlands, Croatia, England, Belgium, Uruguay, Colombia, Italy, Argentina, Germany, Spain, and Brazil).

The set comes in two different sizes (256 x 256px and 512 x 512px) and formats (.svg and .png). If you are looking for some fresh, minimalist design icons for your World Cup site or infographic – this would be the perfect fit.  As usual, the icons are totally free for both commercial and non-commercial use. So enjoy!