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samedi 12 novembre 2016

Write Headlines Like Brian Clark, Neil Patel, and Jon Morrow: 35 Headline Samples From The A-List Bloggers



alt="Write Headlines Like Brian Clark, Neil Patel, and Jon Morrow: 35 Headline Samples From The A-List Bloggers" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-2-500x507_c.jpg" />

class="alignright size-medium wp-image-642" alt="Quick Sprout Case Study Headlines" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-8-300x297.jpg" width="300" height="297" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-8-300x297.jpg 300w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-8-150x150.jpg 150w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-8-130x130.jpg 130w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-8.jpg 313w" sizes="(max-width: 300px) 100vw, 300px" />

There are two things you bloggers should know: One, great bloggers write great headlines, and two, great headlines often follow sets of similar formulas.

Great headlines follow sets of rules – they are compelling, specific, intriguing, and often follow sets of proven formula.

Yes, just like maths, there are formulas that can help us to write headlines that work. It’s no coincidence that three out of four Neil’s case studies headlines on QuickSprout started with the phrase “How I…”. Headlines written based on certain sets recipes simply get more clicks and reads online. And these types of headlines will always work, because good headlines tap into psychological triggers that are programmed into the human mind.

In other words, the easiest way to write powerful headlines is to follow these recipes. As a smart blogger, you should keep a set of headline formulas, templates, or cheat sheet for your writing references. And, that’s what I’m going to offer in this article – we are going to look into five most frequent-use headline formulas and some real life examples.

List Headlines: X Ways To Get This And That Done

Brian Clark of CopyBlogger once title="7 Reasons Why List Posts Work" href="http://www.copyblogger.com/7-reasons-why-list-posts-will-always-work/" target="_blank">said this about list-headline:

Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specific promise of what’s in store for the reader. A nice quantifiable return on attention invested goes a long way toward prompting action, and as long as you deliver with quality content, you’ll have a satisfied reader.

Truth is, you can never go wrong with headlines consist of a list.

style="text-align: center;">class="aligncenter wp-image-643 border" alt="List Type Headlines" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-2.jpg" width="750" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-2.jpg 650w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-2-295x300.jpg 295w" sizes="(max-width: 650px) 100vw, 650px" />

Here are a couple of recent list-headlines written by title="ProBlogger.net Darren Rowse" href="http://www.problogger.net/archives/author/darren/" target="_blank">Darren Rowse. Note that how these titles state clearly the reason why you should read the articles; and without doubt, they attract me to click  in and read it.

1. 9 Steps To Creating A Successful e-Course

2. 9 Benefits (and 3 Costs) Of Building Community On Your Blog

3. 7 Strategies For Growing Community On Your Blog

Other Similar Headline Samples

In case you need more samples, here are couples similar headlines extracted from other popular blogs.

4. 5 Tips to make Facebook Marketing Mobile Friendly

5. 4 ways to maximize the social media presence at your next event

6. 10 sure-fire headline formulas that work

7. 7 more sure-fire headline templates that work

8. 101 sure-fire ways to make people hate your marketing

How-To Headlines: How To Do This And That

style="text-align: center;">class="aligncenter wp-image-644 border" alt="Neil Patel's headlines" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-1.jpg" width="750" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-1.jpg 650w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-1-300x289.jpg 300w" sizes="(max-width: 650px) 100vw, 650px" />

I believe you see this type headlines everywhere. Why not? How-to headlines work like a charm always. If you are a frequent reader on title="Quick Sprout" href="http://www.quicksprout.com/" target="_blank">QuickSprout, you should know Neil Patel  loves using this headline method to hook his readers. For instances:

9. How To Use Rejection To Achieve Your Business Goals

10. How To Make Your Site Insanely Fast

11. How To Think Like Google

Other Similar Headline Samples

There are plenty of variations you can use on how-to headlines. Here’s a few that pop up in my mind while writing this article. With a little brainstorming session, I am sure you can come up with a lot more than these.

12. How to lose fats without exercising

13. How to make money without sacrificing your TV time

14. How to jump higher and play basketball like Michael Jordan

15. How to build a twitter account with tons of followers and make ,000/mo

16. How to make use of Pinterest for your social media success

17. How to make use of your house sofa for your six pack abs

Hey You! Headlines Focusing On Target Audiences

class=" wp-image-645 alignright border" alt="Swine Flu Posts On Huffington Post" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-4.jpg" width="300" height="300" />

Headlines that call names or focus on certain group of views are often very effective in building rapport with the target audience and hence creating awareness.

The image on your right (extracted from href="http://www.huffingtonpost.com/2009/04/28/swine-flu-what-travelers_n_192436.html" target="_blank">Huffington Post) is a very good example: This article has information about Swine Flu for travelers. Not parents, not teachers, not doctors; but only for folks who are on the road or will be travelling soon.

Other Similar Headline Samples

Here are some real life examples displayed by bloggers at Copy Blogger, Boost Blog Traffic, and Out Spoken Media.

18. Bloggers beware: Avoid these pitfalls when you start a blog

19. What you need to know as a web hosting shoppers

20. Everything a marketer needs to know can be learned from journalism

21. The woman’s guide to having it all

22. An open letter to all the bloggers cluttering the web with forgettable content

Case Study/Report Style Headlines

By clipping the phrase ‘Case Study’ (or other similar words) into your headlines, you inform your readers that your articles are thoroughly researched and consist of valuable information. title="Beth Hayden" href="http://www.copyblogger.com/author/bethhayden/" target="_blank">Beth Hayden has some perfect examples for this type of headlines on CopyBlogger.com.

style="text-align: center;">class="aligncenter wp-image-646 border" alt="Case Study Types Of Headlines" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-3.jpg" width="750" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-3.jpg 650w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-3-300x287.jpg 300w" sizes="(max-width: 650px) 100vw, 650px" />

For examples, Hayden wrote these two headlines recently.

22. Case Study: How To Build A Vast Audience by Mastering The Art Of The Interview

23. Case Study: How Aurelien Amacker Escaped The Cubicle

However, do note that this type of headlines might backfire if it’s not handled properly – a case-study-titled article requires lots of  in-depth research and detail writings as the readers’ expectation is high. You certainly do not want to write a case study headline for your 500-words-simple-article.

Other Similar Headline Samples

24. Case study: How Jane made ,000 during dot-com booms

25. Tax report: Why the riches are getting richer

26. Case study: The truth about unlimited web hosting offers

27. Consumer report: Are you spending too much on your SEO campaign

Threat Headlines: Don’t Say That I Never Warn You

style="text-align: center;">class="aligncenter wp-image-647 border" alt="Treat Headlines" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-7.jpg" width="750" height="432" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-7.jpg 650w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-7-300x172.jpg 300w" sizes="(max-width: 750px) 100vw, 750px" />

What is your readers’ greatest fear? What’s keeping your readers up at night? Good salesmen leverage human’s fear to sell more; a good writer should do the same his/her headlines. A threat headline gets us to take action because it creates fear. It also implies that something we trust has misled us and may be at risk. If you are serious about writing a blog that sells, you should use more treat headlines.

Here’s what Jon Morrow has to say when it comes to writing good treat headlines.

The key is to be specific. You want the reader to think, “How on earth did they guess that I’m afraid of that? Are they psychic?” Like many headline hacks, your power to use it will grow in proportion to how well you know your audience.

Now, let’s look at some samples, shall we?

More Similar Headline Samples

28. 15 warning signs that your business sucks

29. SEO scams – 12 warning signs that you hired the wrong SEO

30. Can we really trust bought email lists

31. Suicide, shame, and the painful truth about accomplishing your goals

32. 9 great lies of online sales and marketing

33. The biggest lie in email marketing (why most email is junk mail)

34. The shocking secrets about budget hosting (must read)

35. Alert: The new social media marketing scam to avoid

Bottom Line: What’s Next?

Okay, so now you have five surefire formulas and 35 headline samples for reference. Ready to write some kick-ass headlines? Here’s what I want you to do, in your next blogpost, use one of the headline formulas stated above and post the link in the comment box below. I might not read everything you write. But if it comes with great headlines, I promise that I will glance thru and add your headlines as samples #36 and so on.

Credits: This article uses multiple references from various A-list blogs, including title="Copy Blogger" href="http://www.copyblogger.com/blog/" target="_blank">Copy Blogger, title="Pro Blogger" href="http://www.problogger.net/blog" target="_blank">Pro Blogger, title="Social Media Examiner" href="http://www.socialmediaexaminer.com/" target="_blank">Social Media Examiner, title="Boost Blog Traffic" href="http://boostblogtraffic.com/" target="_blank">Boost Blog Traffic, title="Out Spoken Media" href="http://outspokenmedia.com/" target="_blank">Out Spoken Media, title="Quick Sprout" href="http://www.quicksprout.com/" target="_blank">Quick Sprout,  title="Distilled Blog" href="http://www.distilled.net/blog/" target="_blank">Distilled Blog, and title="Hub Spot" href="http://blog.hubspot.com/" target="_blank">HubSpot Blog. Thanks a lot for all the great work – I wouldn’t have learn so many about persuasive writings without you guys.


Page 21 – Web Hosting Secret Revealed




How To Write A Good Press Release



alt="How To Write A Good Press Release" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2015/04/default-image-500x308_c.jpg" />

src="http://www.webhostingsecretrevealed.com/images/2012/0205-1.jpg" alt="Press Release" class="border" />

I have been reminiscing my college years a lot recently (check out my href="http://www.webhostingsecretrevealed.com/web-design/what-is-typography-and-why-does-it-matter/">article on typography) so I thought I would continue with the theme (you can always skip down to the first header if you don’t want to take this trip with me :) ). My favorite professor was an experienced marketer (27 years in the field) turned educator (20 years and counting at the university level) that had an incredibly interactive teaching style. There were several questions that, when asked, the class had a resounding answer (repetition builds conviction). For example, when he said “strategy” we said “long term plan”. When he asked what the best types of advertising were, we all proclaimed word of mouth and PR!

Word of mouth has the most credibility – if a friend recommends something you’re likely to try it. PR is great because it reaches the consumers through a third-party (newspaper, magazine, etc.) therefore increasing both the credibility of your message and the potential reach. There are several different channels of public relations but for today we are going to focus on press releases.

What Information Should I Include In The Press Release

Six W’s As you outline what you want to include in your press release, be sure to include answers to the six W’s: who, what, where, why, how, and when. You don’t necessarily have to elaborate on each one, but be sure to touch on them. If the media wants to pick up the story they will ask for more details.

Quotes Quotes are great additions to a press release because they give a name and a personal testimony to the topic. This provides credibility and more interest on behalf of the media and their audience. The best quotes are those from prominent figures outside of your organization (CEO’s, VPs, celebrities, politicians, etc.). No matter whom you quote be sure to include their name, title, and the organization in which they are associated.

Multimedia If you have any pictures or multimedia that will increase the appeal of the article make sure to include them.

How Should I Structure The Press Release?

Headline The headline is arguably the most important aspect of the release so spend time on developing it. It should be clear and concise in stating the main point of the release in order to catch the attention of the media.

Body You have a few critical seconds in which to capture the attention of the media. If you aren’t able to capture their attention your news won’t be shared. The first attention grabbing aspect is the headline; the second is the structure of the body. Your first sentence or two should be the bulk of your news release – explain the big picture of what is going on. As you proceed to the next paragraphs begin elaborating on the details and inserting insight from those involved (quotes).

Short and to the Point You don’t need to give every detail of what is happening. If the media is interested in broadcasting the story they will contact you for more details.

Company Bio In the last paragraph you will briefly outline your company. Remember to state facts and avoid opinion words – rather than saying “We are the best company in such and such industry” state something like, “Company, an industry leader, is…” or “Company, serving the such and such industry, is…”

Contact Information Include the name and contact information of the department or person you want the media to contact.

End of Press Release Signify the end of the release with three # symbols.

Writing Style

Direct: Keep in mind as you are pitching this to the media that the more newsworthy the topic is the more likely it is to be picked up. Reporters are not looking for opportunities to promote a company they know little or nothing about. They want to share the news they think their readers will be interested in. Keep your press release unbiased, direct, and without fluff. It is not a sales pitch, it is a news release.

Third Person Write as if you are an outside party reporting the news for your company – for example, “Company XYZ has recently released product A to meet such and such need. After initial research they determined…”

Avoid Complex Industry Jargon Think newspaper and not short story or scholarly journal – choose familiar words to reach and engage a larger audience.

Distributing Your Press Release

src="http://www.webhostingsecretrevealed.com/images/2012/0205-2.jpg" alt="Press Release" class="border" />

Now that we are done with the writing, it’s time to distribute your masterpiece! To get you started, here is a list of 60 press release websites (in alphabetical order) that provide both free and paid online distribution services.

width="98%" border="0">width="50%" valign="top">
  • http://www.addpr.com
  • http://www.afly.com
  • http://www.afreego.com
  • http://www.agencyfaqs.com
  • http://www.anyrelease.com
  • http://www.betanews.com
  • http://www.bignews.biz
  • http://www.bizeurope.com
  • http://www.boholpressrelease.com
  • http://www.businessleadermedia.com
  • http://www.businessopportunitybiz
  • http://www.businessportal24.com/en
  • http://www.businesswire.com
  • http://www.businesswireindia.com
  • http://www.cdn-news.com
  • http://www.cgidir.com
  • http://www.clickpress.com
  • http://www.dbusiness.com/pressrelease.htm
  • http://www.free-press-release-center.info
  • http://www.free-press-release.com
  • http://www.freepressindex.com
  • http://www.freepressrelease.co.cc
  • http://www.freshnews.com/
  • http://www.groupweb.com
  • http://www.highwirestanford.edu
  • http://www.hotmicrocap.com
  • http://www.hspstreet.com/pr
  • http://www.hungarynewswire.com
  • http://www.i-newswire.com
  • http://www.ideamarketers.com
width="50%" valign="top">
  • http://www.imnewswatch.com
  • http://www.imediafax.com/
  • http://www.internetnewsbureau.com
  • http://www.internetwriters.com
  • http://www.media-press-release.com
  • http://www.mediapeak.com
  • http://www.mediapost.com
  • http://www.mediasyndicate.com
  • http://www.myfreepr.com
  • http://www.onlywire.com
  • http://www.pr.com/
  • http://www.prleap.com/
  • http://www.prlog.org/
  • http://www.prfire.co.uk/
  • http://www.prfree.com
  • http://www.prnewswire.com
  • http://www.pressmediawire.com/
  • http://www.pressreleasenetwork.com
  • http://www.prmac.com
  • http://www.prnewswire.com
  • http://www.profnet.org
  • http://www.promotionworld.com
  • http://www.prurgent.com
  • http://www.prwindow.com
  • http://www.prweb.com
  • http://www.urlwire.com/
  • http://www.webazar.com
  • http://www.webnewswire.com
  • http://www.webwire.com
  • http://www.xpresspress.com/

Do you have a site to add into the list? Tell us via the comment form below!


Page 25 – Web Hosting Secret Revealed




How to Write Web Copy like a Pro



alt="How to Write Web Copy like a Pro" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/03/0416-10-500x182_c.jpg" />

class="border" alt="Web Copy Writing Skills" src="http://www.webhostingsecretrevealed.net/images/2012/0322-1.jpg" width="750" />

You have amazing business skills, you’re offering a fabulous product, you can negotiate your way into or out of anything, yet customers aren’t exactly knocking down your door.

Most of the time, you’ll find the problem is staring you in the face: it’s your website – more specifically, your web copy. This component of your business can be easily overlooked; after all, client meetings, networking and developing your products and services is what’s going to bring in the profit, right?

Well, no. None of that matters if you don’t have stimulating, professional and attention-grabbing copy, because this is the first part of your business that most prospective clients see. It represents you, your brand and your product, and it can make or break a prospective buyer’s interpretation of what you’re offering.

Perhaps this is resonating with you. If so, your first reaction might be to lament the unaffordable prices of professional copywriters (and wonder whether you should have taken those creative writing evening classes after all).

The good news is that you don’t need to hire a copywriter if you don’t want to, and you don’t need to become a professional writer yourself. Usually, all it takes is a few tweaks to turn dull, lifeless copy into words that represent you and your business in a way that fills you with pride.

Keep it simple

You don’t have a lot of time to spend writing your business’ web copy, and your readers won’t have a lot of time to read it. Help yourself, and them, but using simple formats that are quick to write, easy to scan, but still provide valuable information for your audience. Time-tested favorites include numbered lists (“5 Ways to Turn ‘No’ into ‘Yes’”), bullet points, how-to articles (“How to Change the World in One Easy Step”) and compilation posts (“5 Blogs every Business-Owner Should Read”).

Quality, not Quantity

Your web copy doesn’t have to be pages long. In fact, this is a bad idea, as only a fraction of people visiting your website will take the time to read it. Your challenge is to only include what is absolutely necessary and say it in as few words as possible. Condensing your web copy into clear, concise and expressive writing will show potential clients that you know what your business is about, and that you respect their time.

Solve a problem

Every business solves a problem or meets an unmet need. If you’re a dog groomer, you’re solving the problem of hairy, foul-smelling pooches. If you’re a gluten-free raw foods chef, you’re meeting an unmet need among people with certain dietary preferences or restrictions for being able to eat out once in a while.

Sometimes, it might seem obvious to you what problem you’re solving – after all, it’s your business – but this isn’t necessarily true for your readers. You need to spell it out for them. Even if it feels like you’re treating them like two-year-olds, explain exactly what you do, why you do it, and how. They won’t mind – in fact, they’ll thank you for it.

Envision your ideal audience

Finding the demographic that will desire and use your product or service is the first step in any marketing plan. Once you have this information, use it for your copy. To gauge what kind of tone, content and style your ideal readership might enjoy and expect, find other websites and publications that target a similar audience. Even if their subject matter is different than yours, it will give you a starting point from which you can develop a style that is more appropriate to your target audience.

id="floatright">alt="Web Copy Writing Skills" src="http://www.webhostingsecretrevealed.com/images/2012/0322-2.jpg" />

Spelling and grammar

You have a format, you know what problem you’re solving and you’ve researched your target audience. Now, it’s time to deal with the nuts and bolts of writing web copy like a pro, and this starts with spelling and grammar.

Word processing software is your friend for the former, but it won’t help with hononyms (words that sound the same but have different meanings, e.g. see and sea), or grammatical mistakes. There is no quick-fix solution for this: you need to learn it. Plenty of resources are available online, such as href="http://grammar.quickanddirtytips.com/" target="_blank">Grammar Girl and href="http://dailygrammarlessons.blogspot.com/" target="_blank">Daily Grammar. Your spelling and grammar don’t have to be perfect – the content is more important – however, spending a bit of time on these aspects of your writing will add a professional sheen to your web copy.

Create an amazing first sentence

Readers are unmerciful, and if your first sentence doesn’t grab them hook, line and sinker, they are unlikely to keep reading. First sentence techniques you can use include mystery, empathy, controversy. The type of opening sentence you use will depend on your brand and your target reader.

Examples of mysterious first sentences include: “I remember the night she died like it was yesterday”, and “After the second time, I swore to myself it would never happen again”. These immediately raise questions: Who died? What happened? People are curious, if not a little nosy, and opening with an unanswered question – as long as it’s relevant to the rest of the writing – will catch their interest.

Other ways of involving your readers from the first sentence include starting with a statement that demonstrates you know exactly how your reader feels: “You’re excited by the idea of a career change, but also scared about the effects it might have on your personal life”. You can also make an inflammatory or potentially controversial statement, like “Social media is dead”.

Use keywords, but sparingly

Just as “Quality, not quantity” refers to the information within the blog post, it applies to your use of keywords too. After the SEO craze that resulted in reams of web pages filled with gobbledegook copy designed to rank well on Google, experts now unanimously agree that the information contained within web copy is just as important as the keyword density. Social media has influenced this, and now carries weight of its own. Creating quality, informative and useful copy with a few choice keywords makes readers more likely to share your content, and will be far more beneficial to your reputation.

Make it evergreen

Evergreen copy is writing that is always up-to-date. It isn’t connected to a certain time, therefore is more likely to be relevant to future readers, as well as those who are visiting your website now.

The easiest way to create evergreen copy is to avoid adding information that will date your writing. Of course, you can talk about the year your business started, however saying that you set up “five years ago in 2005” will immediately demonstrate that the copy or blog post in question was written in 2010, and that you haven’t updated it since then.

Whatever your previous writing experience, creating solid, professional web copy isn’t just the domain of professional copywriters. Follow these tips, practise your writing skills, and you’ll soon find that you can’t tell the difference.


Page 25 – Web Hosting Secret Revealed




How To Write A Killer Headline



alt="How To Write A Killer Headline" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/advertising-500x333_c.jpg" />

id="floatright">alt="Headline Writing Guide" src="http://www.webhostingsecretrevealed.net/images/2012/0930-7.jpg" />

According to rel="nofollow" href="http://www.copyblogger.com/blog/" target="_blank">CopyBlogger, 8 out of 10 people will read your headline. After that, only 2 out of the 10 will actually read the rest of your copy.

For such a simple statistic, it really captures why a killer headline is absolutely crucial to the readability and success of your written projects. The major copywriters say that each piece of copy has only one real job: to move the prospect through to the next stage. The goal is to get the reader to keep going, to read your next sentence.

While this is true of your headline, the stakes are also higher. The reader will evaluate whether to even try to dive into your piece based on the headline. So, without further ado, let’s make a study of what the greatest copywriters from Gary Bencivenga and Gary Halbert to Yanik Silver and John Carlton say about headlines.

We’ll also give you insights and strategies you can use to improve your headlines today.

Start with the headline

One of the key recommendations you’ll see time and again is to start with your headline first. When you sit down to write that report or draft your next blog post, you’ll have a general idea of what you want to write about. For example, if you’re a copywriter for hire and you want to show the power of a professional sales letter in improving sales for a specific market like dry cleaners, you’ll have an idea of the copy that you want to cover.

But what do you need to convey in the report? The important part is to show the benefit to the dry cleaner of reading the piece. Therefore, if you start with the benefit in mind, you’re not only likely to capture their attention but you’re also likely to href="http://www.webhostingsecretrevealed.net/blog/web-copy-writing/how-to-write-web-content-that-sells/">write a great, value-filled piece.

Include a benefit

If you start with the benefits in mind, sometimes the benefit itself can make a great headline. For example, Learn How to Use Craigslist to Effortlessly Attract Three New Customers a Day to Your Dry Cleaning Business. The promise in this headline is clear. Not only do I know as the reader what I’m going to learn, but I immediately have a sense of the benefits: easier and more customer acquisitions. Another way to look at benefits is to be very explicit about what problem you’re solving and position the headline around the solution to that problem. Is your prospect’s most pressing problem an embarrassing health issue like a wart? A headline that says very simply New Product Has You Wart Free in 24 Hours will capture the person’s attention right away.

Look for an enticing hook

Copywriter rel="nofollow" href="http://www.john-carlton.com/">John Carlton is best known for his slightly unorthodox style. They don’t call him the marketing rebel for nothing. There’s a classic story about how he wrote one of the most successful sales letters in golf history with a headline that said:

Amazing Secret Discovered By One-Legged Golfer Adds 50 Yards To Your Drives, Eliminates Hooks and Slices… And Can Slash Up To 10 Strokes From Your Game Almost Overnight!

The reason that this headline is so captivating is that it found the hook. It took an unusual aspect or something that was likely to stand out from the crowd and put it front and center in the piece. Which leads us to the next thing.

Find the story

style="text-align: center;">class="aligncenter wp-image-643 border" alt="List Type Headlines" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-2.jpg" width="750" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-2.jpg 650w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-2-295x300.jpg 295w" sizes="(max-width: 650px) 100vw, 650px" />

This is actually a key piece of knowledge to share in copywriting in general.

In order to be successful, you need to find the story. The key piece of information that makes it interesting, that puts a human face on the situation, that makes it stand out from the competition. Sometimes, it’s something that was totally overlooked by others in the industry. The Schlitz beer example is a familiar tale about how the brand describes its hygiene measures (which were actually mandated by law and used by every brewery) to rocket to a top brand in a competitive market.

So find the story in your product, and that may provide you with the basis for your headline.

Appeal to self-interest

Copywriting is simply 24 hour written salesmanship. A successful salesman rarely leads with something like “I am excited to inform you that your commission on my overpriced product is paying for my trip to Aruba.” Instead, the mattress salesman leads with how life changes after you get a good night’s sleep, your back pain goes away, and your well-rested partner is now feeling frisky. The car saleswoman gets you to buy the overpriced SUV because it takes care of the daily logistics issues of hauling around your dogs and kids, but its sexy enough to make you the envy of your neighbors. And, oh by the way, your husband will love your frugality once he sees the excellent gas mileage. Figure out what motivates your prospect and appeal directly to their self-interest in your headline.

Find the emotional note

Research has shown consistently that people buy from an emotional trigger, not an intellectual one.

People’s emotional motivations aren’t that complex; they correlate roughly to the seven deadly sins. Do they want to work less, but make more money? Be attractive to the opposite sex? Be the envy of their friends and family? Any of these can be incorporated as a “big idea” in the headline in order to capture people’s attention and start their emotional association with your product or service.

…And back it up with great facts

style="text-align: center;">class="aligncenter wp-image-644 border" alt="Neil Patel's headlines" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-1.jpg" width="750" height="725" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-1.jpg 650w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-1-300x289.jpg 300w" sizes="(max-width: 750px) 100vw, 750px" />

Once the right emotional note has been hit, we start to look intellectually for data to either back up or refute our assumed objections. Most people read skeptically; “it’s too good to be true” is part of our internal soundtrack. So trotting out great statistics on success, a case study, or why this is an excellent deal is critical. Doing this as early as your headline can help you capture someone’s attention. Here are a couple of examples:

Double your car’s gas mileage and cut your bill in half – find out how this HumVee owner went from 9 to 18 Gallons Per Mile in 3 Simple Steps.

Become every woman’s ideal man – learn the conversational trick that Harvard researchers say will make a woman accept a date with you 7 times out of 10.

You get the point.

So now that you understand the core principles of headline writing, where can you begin?

Our Swipe File

class="border" alt="Writing Good Headlines" src="http://www.webhostingsecretrevealed.net/images/2012/0930-5.jpg" width="750" />

The following is intended to be a mini-swipe file of some of the best headline ideas that I’ve read or seen in the hundreds of hours of copywriting courses that I’ve taken in the last couple of years.

The Carlton How

  • How a one-legged golfer……
  • How an Overweight Housewife Lost 30 Pounds in 20 Days….
  • How a Grandfather Made a Million Dollars in One Year on the Stock Market in a Bad Economy….

Warning

The “Warning:” alerts people to some potential future state or a fact that they may not be aware of.

  • Warning: Smokers are 2 to 3 times as likely to be afflicted with gout.
  • Warning: Husbands who travel 3 weeks a month are 3 times as likely to be divorced within 2 years.

How to

Simple but effective.

  • How to overcome shyness and be the funniest guy in the room.
  • How to get your dog to effortlessly obey your every command.
  • How to negotiate great deals on cars, rent, and other big expenses.

How X Did Y

  • How this simple internet formula made me a million dollars.
  • How one change to my pick-up line landed me 28 dates within one month.
  • How a visit to Russia landed me my big break in the movie industry.

The key here is to tell a personal story.

Are you…..?

  • Are you concerned about what’s hiding under your carpets?
  • Are you waiting for the tax man to figure out you’ve been hiding money?
  • Are you planning a big divorce and need to make sure that you’re financially protected?

The question works well, especially when the question itself is a bold one.

Exclusive invitation

Who can resist an exclusive invitation? This can be interchanged with subjects like VIP, Secret, and For Members Only. Anything that signals scarcity and exclusivity and plays to the recipient’s ego is bound to be on the right track.

Announce big news

  • Harvard researchers have discovered the cure for athlete’s foot.
  • New FDA approved drug will double your cup size in 14 days.
  • Toyota is currently offering 00 cash back on all their cars.

The key here is to find something that’s big enough and noteworthy enough to carry the excitement of this headline.

Issue an authoritative command

  • Lose the baby weight in 90 days. S
  • top wasting time and get more done.
  • Build a blog that matters in one hour a day.
  • Quit complaining about your job and finally make the career change.

Just say it

  • The ultimate copywriting swipe file.
  • The best resource on hydroponic gardening on the market.
  • Everything you need to know to relocate to Wyoming and start a buffalo farm.

To people who….

  • To People who want to finally write that screenplay.
  • To people who need help navigating the disability system.
  • To web designers looking for the ultimate vector collection.

href="http://www.webhostingsecretrevealed.net/blog/inbound-marketing/headlines-writing-guides/">And many, many more.

The above is not exhaustive. If you research successful advertisements, sales letters, and blog posts in your industry you’ll find hundreds of variations and as many formulas as you do ads. It’s also worthwhile to find copywriters you like and get their materials to see how they construct a headline.

Bottom Line: So what should you do when you sit down to write a headline?

When you sit down to write your headline, take into account all the various components above. What are you selling? To whom? How do you want them to feel when they buy your product? What’s the story behind the product? What’s the main benefit? What information would surprise me? Would anything urge me to take action now? Make an unorganized, bulleted list that captures all of these points and then begin to brainstorm.

It’s a healthy practice to aim to create a minimum number of headlines. If you’re a copyphobe, shoot for 10. If this is fun and you really are interested in pushing the envelope of your skills and what your copy can accomplish, aim at 50. Once you have the list, narrow them down to your best options.

Look at them dispassionately.

How can they be improved? Can the ideas be strengthened? Can the writing be tighter? Is there a better order? Look at each individual work. Are there generic nouns that can be made more specific? Are there weak verbs that can be swapped out for a power word? Spending time on these tweaks may not be exciting but it can definitely help yield tremendous results.

A/B Test Your Headlines!

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One final thought: before you settle on a headline for a big mailing, test test test. If it’s a website, conduct some href="http://www.webhostingsecretrevealed.net/web-marketing/what-is-ab-testing-and-how-can-it-help-your-site/">A/B testing for a small sample and then feature the best headline. If the headline will be used for a physical mailing, conduct a survey online and see which one people prefer. Services like Google AdWords will quickly show you which headlines invite the most clicks. The key thing here is not to leave it to chance, or to follow your intuition. Let users that are representative of your best target demographic give you the data to make effective, reality based decisions.

So here’s the bottom line. The art of crafting a headline seems like it should be easy and straightforward? After all, how hard can it be to write between 5 – 9 words?

The challenge is that these may be the most important 5 – 9 words that you write in an entire project. It’s well worth investing the time to understand the dynamics that make headlines effective, brainstorming your best options, and testing to see which ones are effective. This will increase your conversion rates, improve sales, and ensure that your campaign is a success.

Do you have questions about a headline? Do you want feedback on your latest headline? Leave them in the comments below and we’ll give you our feedback.


Page 23 – Web Hosting Secret Revealed




How to Write 3,000 Words Per Day Whilst Travelling Around the World



alt="How to Write 3,000 Words Per Day Whilst Travelling Around the World" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2015/04/default-image-500x308_c.jpg" />

I first set off from my native Scotland in 2003 for a trip to Asia and Australia. I had been working online for three years by this point, however around this time I started making enough to become self-employed through the internet. Since then, I have travelled all around the world whilst working online.

It is much easier to do this in 2013. When I first started travelling I had to constantly deal with slow internet connections. It was not uncommon for there to be 20 people sharing a 56kb connection in internet cafes in Asia, with everyone sitting there bored looking at Hotmail take an age to load a page. Things got infinitely better for travellers over the next ten years due to the availability of WiFi and fast mobile connections.

Working whilst travelling still presents many challenges. I have been living in South America since the Summer of 2011 though in September 2012 me and my girlfriend set off to travel all around South America. During this time I updated my blog regularly and finished a book that is 580 pages in print form. Just goes to show that you can still be productive whilst seeing the world.

Let’s look at how you can keep up your writing schedule whilst on the road :)

1. Plan Your Schedule

One of the greatest things about travelling is that you do not know how things will plan out. What you imagined would be a quiet night indoors can quickly turn into a night out with 15 other people. I usually try and plan out how long I will be in the one place but it rarely works out that way. If I am not enjoying a place, I will leave early. Likewise, if I am having a great time somewhere, I usually stay a little longer.

Despite plans being broken frequently, I always try and plan ahead as best as I can. One way I do this is by staying one extra day to ensure I have time to get a lot of work done. For example, if I plan on staying somewhere for three days, I would plan a schedule such as this:

  • Day 1: Work for 2 hours in the morning, out all day sightseeing and then 1 or 2 hours work at night.
  • Day 2: Out all day on a day trip and then a couple of hours work at night (if not too tired from the day trip).
  • Day 3: Work all day long and perhaps out for dinner and a few beers at night.

Where possible, I try and do a full day of work on the last day somewhere as that night, or the following day, will probably be spent sitting on a bus. This was common for me throughout South America. Most places we visited were between 12 and 24 hours apart by bus (though I stay productive on buses too – see point 2!). We did a lot of journeys overnight but I rarely got a great sleep on overnight buses, therefore I usually did not get a lot of work completed the following day. So I got into the habit of working hard the day before so that I was not behind, ensuring that my blog was updated in advance.

id="attachment_1825" style="width: 760px" class="wp-caption aligncenter">class=" wp-image-1825 border" alt="Hard at Work in Bolivia" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/hard-at-work.jpg" width="750" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/hard-at-work.jpg 600w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/hard-at-work-300x225.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" />class="wp-caption-text">Hard at work in Bolivia. Good wifi connections makes it easy to sit back and relax with a tablet and do research.

If you want to enjoy yourself whilst travelling, I think it is important to be flexible with your schedule. You should still try and plan out a work schedule where possible and if something fun you had planned is cancelled, try and make the most of your time and do some work instead.

2. Take Notes Where You Can

I was initially hesitant in taking both an iPad and a laptop whilst travelling. It seemed like overkill at the time, but I was wrong. In addition to using my iPad for games, movies, books, music and podcasts; it also helped me be productive on long bus or plane journeys. On most twelve hour journeys I usually did about two to three hours of work.

I found this to be essential to how I work. It is all good and well scheduling two hours in the morning to work but if you sit down at your computer and your mind is blank, you’ve effectively lost that time. So I normally download a few books from Amazon for long journeys. The books were normally related to the articles I had scheduled to write later. I would start the bus journey off by sitting back, relaxing and reading a book. This would start giving me lots of ideas for my own work so I would switch to the iOS WordPress app and start writing the article or taking notes to write the article later. On some journeys I wrote a few thousand words…which is quite impressive when you consider I was typing on glass :)

When I finally sat down with an internet connection to publish my articles, I was in a position where 60-90% of my articles were complete. I strongly encourage you to get into the title="Writing Habits" href="http://www.webhostingsecretrevealed.net/blog/web-copy-writing/the-five-habits-of-highly-effective-copywriters/">same writing habit when you are on long journeys. It is tempting to just sit and watch movies for your full journey but a few hours of work on the bus will effectively give you free hours when you arrive at your destination to do something else.

id="attachment_1826" style="width: 760px" class="wp-caption aligncenter">class=" wp-image-1826 border" alt="Rio de Janeiro" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/Rio-de-Janeiro.jpg" width="750" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/Rio-de-Janeiro.jpg 600w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/Rio-de-Janeiro-300x225.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" />class="wp-caption-text">Enjoying the view of Rio de Janeiro. Tucked away in my front pocket is a notepad and pen. I never want to lose an idea!

Another thing I recommend carrying is a notepad. I prefer one that is small enough to fit into the front pocket of my jeans so that I can pull it out at any time and write down an idea when it comes to me. A friend gave me a pen that had a light attached to it and it proved to be one of the handiest things I had. If my iPad was zipped away in my bag in front of me or if the battery was dead, I would simply bring out my notepad in the middle of the night and write down ideas with my light-powered pen.

You never know when you will get an idea so always take a notepad and pen with you at all times. Ideas can leave you as soon as they come to you, so write them down as soon as you can.

3. Work Effectively

I think it is vital to develop a good work ethic if you are to work effectively on the road. You need to be honest with yourself about this aspect of it. It is kind of pointless squeezing in an hour or two of work before going out for the day if you do not get real work done. In order for this kind of work routine to work, you need to not only work, but work effectively.

This means working without distractions. If you plan on writing for two hours, remove all distractions. That means staying away from from Twitter, YouTube, Facebook and any other website that will drain your time. You should only be reading websites for researching the article or book you are writing.

id="attachment_1827" style="width: 760px" class="wp-caption aligncenter">class=" wp-image-1827 border" alt="Uruguay" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/uruguay-walking.jpg" width="750" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/uruguay-walking.jpg 600w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/uruguay-walking-300x253.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" />class="wp-caption-text">Searching for a place to stay in Punta Del Este, Uruguay.

You do not have to save up all your money for two weeks vacation every year. If you can work effectively whilst travelling, you can travel the world and see and do things you always wanted to.

What’s stopping you?

Kevin


Page 18 – Web Hosting Secret Revealed




How to Write Web Content that Sells



alt="How to Write Web Content that Sells" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/write-for-us-500x282_c.jpg" />

The first impression your site makes on visitors, potential clients and search engines is the content on your site. Is the content fresh? Is the writing creative? Are you using blog writing to the best effect? Is it effective at selling your company to new and current customers?

If you haven’t yet read our guides on writing great content, you might want to review:

  • href="//www.webrevenue.co/blog/a-case-study-of-bloggingtips-com-planning-developing-and-selling-the-blog/">style="line-height: 1.5em;" href="http://www.webhostingsecretrevealed.net/blog/seo/seo-and-on-topic-content/">Increasing a Site’s Rank with On-Topic Content
  • href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/how-to-write-great-content-per-week-consistently/">How To Write (At Least) One Great Content Per Week Consistently

Tim Devaney and Tom Stein state in their href="//www.forbes.com/sites/capitalonespark/2013/01/23/tell-dont-sell-use-content-marketing-to-boost-your-business/" target="_blank">Forbes article “Use Content Marketing to Boost Your Business that most people prefer to get their information out of an article.

In a survey by Roper Public Affairs, 80% of business decision-makers said they prefer to get information via articles, not ads. Seventy percent said content makes them feel closer to a company, and 60% said content provided by companies helps them make smarter buying decisions.

Effective Copy Writing

style="text-align: center;">class="aligncenter size-full wp-image-6601 border" alt="write guest post" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/write-guest-post.jpg" width="750" height="500" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/write-guest-post.jpg 750w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/write-guest-post-300x200.jpg 300w" sizes="(max-width: 750px) 100vw, 750px" />

There are numerous skilled writers on the Internet.

Some are self-taught and others have studied the craft for years. Crafting a decent, readable article is something most people are capable of if they have enough time and help with any editing concerns. However, the most sparkling prose won’t always translate into sells for your company.

Fortunately, there is a basic formula that can give you a bigger success rate on leads from those who visit and read your content.

Use Keywords

Do your keyword research. Figure out what terms people are searching for that relate to your company. If you sell kitchen blenders, then you might seek terms having something to do with cooking, smoothies, blending, etc. When choosing your keyword phrases, keep tactics in mind such as:

  • How many people are searching for the term
  • What the competition for the term is like. If the competition is high, you may want to choose a different keyword phrase
  • Consider whether the topic is trending on social media sites like Twitter or Facebook. If not, is there something similar trending?

Hook the Reader

class="alignright size-medium wp-image-1178 border" alt="Writing Web Content" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/05/0510-1-300x300.jpg" width="300" height="300" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/05/0510-1-300x300.jpg 300w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/05/0510-1-150x150.jpg 150w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/05/0510-1-130x130.jpg 130w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/05/0510-1.jpg 615w" sizes="(max-width: 300px) 100vw, 300px" />

Once you have your keyword search terms, you’ll want to come up with a topic that matches those words.

If you offer content that doesn’t relate to your keywords, your site visitors are likely to hang around long enough for your content to sell them. They are on the hunt for information that relates to those words. You must present unique information on that topic, make it valuable and href="http://www.webhostingsecretrevealed.net/blog/inbound-marketing/headlines-writing-guides/" target="_blank">hook the reader in the first couple of sentences.

Here are two examples of strong opening hooks from articles on this site:

  • style="line-height: 1.5em;">“I always say that blogging is an easy thing to do, but a difficult thing to master. It takes time for an aspiring blogger to iron out certain bad habits.” (style="line-height: 1.5em;" href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/a-case-study-of-bloggingtips-com-planning-developing-and-selling-the-blog/" target="_blank">A Case Study of BloggingTips.com: Planning, Developing, and Selling the Blogstyle="line-height: 1.5em;"> by Kevin Muldoon)
  • “When Google first rolled out Penguin, this was published on the company’s official blog: In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” (href="http://www.webhostingsecretrevealed.net/blog/seo/penguin-2-0-roundups-studies-and-losers-analysis/" target="_blank">Google Analysis by Jerry Low)

As you can see from the samples above, the goal with your opening is to grab the reader and make him feel he simply must read more to learn something new and exciting or maybe with a fresh perspective.

Provide Value

Readers are busy these days. Between commuting back and forth to work, raising families and running between activities, they might fit in the time to browse to your site and read one of your articles. You can be sure, as busy as that reader is, that if you don’t engage her and provide value in your article that she will move right along to something else. Who has time to waste, after all?

So, how do you provide that value?

  • Plug your keywords into the search engines. What comes up? What hasn’t been covered? How can you provide something more than is already out there?
  • Ask yourself what you would want to read if you were searching for this topic and try to provide all possible angles
  • Do all this, but keep it short. If your article grows too lengthy, your reader may run out of time and never get to the sales copy point of your piece, which shows the value of using your product or service.
  • Don’t hard sell the reader. If she likes what you have to say and needs your product/service, then she’s likely to buy. People don’t like spammy content, so don’t make the entire article a sales piece.

Show Examples

It is okay to give examples of your current clients and how they’ve benefited from your service. If you are writing an article on how to create an up do that has volume and you sell a powder that provides volume to your hair, gather a quote from a client or two. Be sure to include in the instructions on the up do how to use the powder.

Now, here is the tricky part. You probably don’t want to write “we offer this powder”. That is very obvious and a bit spammy. The reader may be turned off. Instead, simply state that a volumizing powder can give you that just out of the salon look women strive for on special occasions. However, you can link to the product through the words “volumizing powder” or offer a link at the end of the article to the product. You must balance between subtlety but not so much subtlety that the reader doesn’t realize you offer this service or product.

Make the Sell

There are a couple of things you can do that will sell your product more effectively. When you mention the product, be it volumizing powder or a service or a different product altogether, you must “sell” that product.

How do you do that?

Explain to the reader why the product is important to what they are trying to achieve. Ideally, nothing will work quite as well as the product. You have to make the reader want your product and the only way you can do this is to show him the value to him as a customer. Have fun, love your product and know its value. If you keep the value of what you have to offer in mind and give the reader something worth reading, you’ll be writing content that sells in no time.

Image credit: href="http://www.morguefile.com/creative/Karpati%20Gabor" target="_blank">Karpati Gabor


Page 18 – Web Hosting Secret Revealed




How To Write (At Least) One Great Content Per Week Consistently



alt="How To Write (At Least) One Great Content Per Week Consistently" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/01/0110-11-500x555_c.jpg" />

I hate writing. Writing English essays is definitely the most hated homework during my school days. And, I bet many of you bloggers are just like me.

Unfortunately, good content is the backbone of blogging (and in many cases, web marketing) success. Creating good content consistently is just too vital task to be ignored for bloggers and web marketers.

As much as I hate to write, I have written hundreds of articles on my websites and blogs in the past. I have also worked with dozen of freelancers and professional writers from different countries on numerous projects. Truth is, you can actually produce great content online without the love in writing.

In this post, I am going to reveal a powerful technique in six simple steps (and all the specific tools) I use to creating good content online regularly.

Let’s get started!

Step 1. Have A Good Reference List

style="text-align: center;">href="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/01/0110-2.jpg">class="aligncenter wp-image-96 border" alt="Flipboard" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/01/0110-2.jpg" width="750" />

First, you will need to have a list of good reference blogs (or site or iconic person) in your industry. For example, if I am writing a SEO blog, href="http://www.seobook.com/blog" target="_blank">SEO Book, href="http://www.distilled.net/blog/" target="_blank">Distilled Blog, and href="http://searchengineland.com/" target="_blank">Search Engine Land would be some great examples as my reference sites; href="https://plus.google.com/+aaronwall/posts" target="_blank">Aaron Wall, href="https://plus.google.com/+DannySullivan/posts" target="_blank">David Sullivan, and probably href="https://plus.google.com/111294201325870406922/posts" target="_blank">Rand Fishkin would be my persons-to-follow. Use href="http://www.technorati.com/" target="_blank">Technorati or href="http://www.google.com/blogsearch" target="_blank">Google Blog Search if you don’t know who to follow in your industry. Make it a habit to read the listed blogs or persons’ Twitter/G+ shares regularly. I read mine at least once per week but I know some guys are doing it more frequently.

Do leverage the benefits of content management tools – it’s the most efficient way to ensure steady flow of information from your listed blogs or persons’ shares. Personally, href="https://plus.google.com/" target="_blank">Google+ and href="http://flipboard.com/" target="_blank">Flipboard work best for me. I use Google+ to follow my favorite persons’ shares (they are like my virtual mentor) and I use Flipboard on my iPad to track authority blogs in my industry. I believe Twitter, Google Reader, Email Subscription, Flud News, Pinterest, or even Facebook should work the same; but now, Google+ and Flipboard remain as my favorites.

In case you wonder how many blogs or persons you should follow (as Internet noise filtration is sort of important these days) – I do not set any limit on my list but I hardly go more than thirty. I would also suggest you to review and clean up your list once per six months (believe me, no matter how active they were initially, some blogs will just go dormant after some time).

Step 2. Create A Catalog Of Interesting Titles

style="text-align: center;">href="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/01/0110-3.jpg">class="aligncenter wp-image-97 border" alt="My Web Reference On Evernote" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/01/0110-3.jpg" width="750" />

Now, once you have that list of blogs or persons to follow; and, you are reading it on a regular basis; it is time to do some homework.

Jot down the titles of the articles that have a high social scores (say, 100 Retweets or 200 Facebook Likes or so on) in a simple notepad or an Excel spreadsheet. These titles are the topics that resonates well with your target audiences. We will then create our content around these topics at later stage.

I use href="https://www.evernote.com/" target="_blank">Evernote and href="http://evernote.com/webclipper/" target="_blank">Evernote Web Clipper for this task (check out the image above, that’s part of what I had on December 2012). I like how my Evernote clipped content and personal notes sync seamlessly between my desktop, laptop, and tablet. I recommend you to try it if you haven’t.

Step 3. Filter And Pick Popular Titles

Steve Jobs once famously said: Good artists copy, great artists steal.

This principle guided the late Steve Jobs in designing the Macintosh and building title="Apple is now world most valuable company" href="http://www.forbes.com/sites/benzingainsights/2012/08/21/apple-now-most-valuable-company-in-history/" target="_blank">the most valuable company in our history. It’s also (somewhat) true when it comes to writing great online content too.

By collecting a list of popular titles related to your industry, you should now have an “inspiration catalog”.

Scan thorough the list weekly and pick at least one as your writing subject of the week. Select topics that you particularly passionate with or experienced in. The idea is not to steal the author’s writing in whole. Instead, what we want are good titles that we can further enhance with our experiences or/and different point of views.

Do you have any specific experience with the selected topic? Do you strongly disagree or agree with the original author’s opinion? Can you enhance the original articles with more examples or facts? Do you have any further suggestions on tools and other resources for the authors?

If your answers to the above questions are mostly yeses, then high chances that you already have some good ideas on what to write next.

Step 4. Headlines, Bullet Points, And Details

href="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/01/0110-11.jpg">class="alignright wp-image-92 border" alt="My Outline For This Article" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/01/0110-11.jpg" width="280" height="311" />I’ll assume (you should!) that you now have a handful of titles to write on.

It’s finally time to do some real writing.

Just like what my English teacher taught me about essays writing in school days, the most effective way I found to write an article is to use (1) outlines and bullet points to structure your article; and, (2) the Five W’s and One H’s (who, when, what, where, why, how) for the details.

For example, here’s what I will normally do, in this particular order, when writing an article.

Use simple headlines to describe paragraphs; use bullet points to elaborate what each paragraph will contain. Tweak headlines and subheadings to be more attractive. Map out the structure of the article to make sure it flows smoothly – change the paragraph orders if necessary. When the main frame of the article is complete, fill up each paragraph with details on who, when, what, where, why, and how.

Having a set of title="Headline hacks" href="http://www.webhostingsecretrevealed.net/blog/inbound-marketing/headlines-writing-guides/">headline samples (or some call it hacks) help a lot.

Time yourself – add a little pressures to your writing might help.

Occasionally, I set goals like ‘finish this 1,500 article in 3 hours’ and use the timer on my phone to force myself to write within the preset time frame. Since it is all about writing efficiency, I believe we should be a little more time-sensitive and be specific with our goals.

Step 5. Value Adding: Videos, Images, Audios, Charts, etc

As we are writing and publishing our content online, there’s no point for us to limit ourselves within words. Just like what you are seeing in this blog post, any supporting graphics, videos, photos, presentation slides, and audio should be added to your article.

Personally I love photography, so I have no issue with getting original high resolutions images from my own collections. But it’s okay if you don’t enjoy photo shooting, there are plenty of good places where you can get free high quality images – href="http://www.flickr.com/" target="_blank">Flickr, href="http://photorogue.com/" target="_blank">Photo Rogue, href="http://www.freedigitalphotos.net/" target="_blank">Free Digital Photos, href="http://morguefile.com/" target="_blank">Morgue File, href="http://freephotosbank.com/" target="_blank">Free Photos Bank, and href="http://www.picsearch.com/" target="_blank">Pic Search – just to name a few. As for videos, well, href="http://www.youtube.com/" target="_blank">YouTube and href="http://vimeo.com/" target="_blank">Vimeo are definitely the best two sources.

Step 6. Proof-reading, posting and preview

Confession: I don’t really do that much of proof-read on my work. Remember that I hate writing a lot? Instead of spending time fine tuning my writing, I always try to spend more time on research and study work; hoping that the facts and the usefulness of my article would overcome my grammar flaws.

However the truth is, I should do more proof reading and write better English. And, so do you.

The final step of writing your article is to proof read, spell- and grammar-check (I use href="http://afterthedeadline.com/" target="_blank">After The Deadline for this task), post it, and preview it on your browsers. Some would preview their articles in different version of browsers and screen sizes for compatibility sake, but as long as your blog is running on a proper-designed themes I think you should be safe.

Wrapping up: A Final Twist And Advice

Here’s a final twist before I end this article. As many of you may have guessed – yes, this article is written based on the same technique that I’m explaining here. Although I have been using this technique for a while, I never thought about writing this down until I got inspired by Neil Patel’s  (a successful serial entrepreneur and efficient writer) href="http://www.quicksprout.com/2012/10/29/a-simple-plan-for-writing-a-powerful-blog-post-in-less-than-2-hours/" target="_blank">A Simple Plan For Writing A Powerful Blog Post In Less Than 2 Hours, which is inspired by another article by Pamela Wilson at CopyBlogger.com href="http://www.copyblogger.com/weekly-content-plan/" target="_blank">A Simple Plan For Writing One Powerful Piece Of Online Content Per Week.

You see, this technique works and it’s use by experienced bloggers and professional writers.

By reading this blog post until this point, you have already equipped yourself with a new, powerful technique practiced by many other great writers.

The only advice I will give next is ‘Get Started!’. Go on, do something! Build a list, write some outlines, fill up some details to your articles… the more you do, the more you practice the technique; the more you practice, the more efficient you grow in writing; and, the sooner you get started, the sooner your blog will be filled with constant flow of great content.


Page 18 – Web Hosting Secret Revealed




An Easy Formula to Help You Write a Great Blog Post Faster



alt="An Easy Formula to Help You Write a Great Blog Post Faster" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/03/speed-blogging-500x333_c.jpg" />

According to WordPress, as of March 14, 2014, there were 76,774,818 WordPress sites around the world. In addition to those blogs, there are ones residing on different platforms or hosted solutions like Blogger.com. More importantly than how may blogs there are, are how many people are reading those blogs.

In that same report, WordPress states that:

“Over 409 million people view more than 13.1 billion pages each month.

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With those kind of numbers, it should be simple to gain readers to your own blog, right?

However, there are a few things you need to do in order to grab those readers and one of those things is to provide regular content. If the reader knows she can count on a new article every day from your site, then she’s much more likely to visit your site every day.

It’s a catch-22 situation

The problem arises with busy website owners, who are often running more than one site, trying to keep a business going and maybe even working an outside job and raising a family. That doesn’t leave much time to write blog posts. It’s a catch-22 situation.

More blog posts = more readers
More readers = less time
Less time = less blog posts

Blogging Has Evolved and So Must Bloggers

id="attachment_8991" style="width: 310px" class="wp-caption alignright">class="size-medium wp-image-8991" alt="computer with hand reaching in/out" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/03/evolved-blogging-300x258.jpg" width="300" height="258" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/03/evolved-blogging-300x258.jpg 300w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/03/evolved-blogging.jpg 500w" sizes="(max-width: 300px) 100vw, 300px" />class="wp-caption-text">Photo Credit: href="http://www.flickr.com/photos/57054262@N00/66231929/">~Aphrodite

Blogging first became popular in the ’90s. Students, moms and everyday folk started blogging about everything from trying out recipes in a book to how to feed your family on under a week. As with most things Internet-related, if it’s a good idea, it grows and expands and morphs into something new and more exciting. Over the last two decades, blogging has changed a bit.

Today, blogging is seen as a necessity by most businesses and a way to reach readers and customers. With so much competition and so many blogs out there, it is more important than ever that bloggers have a unique niche and a strong voice. Anyone can write an article and slap it up on a blog, but will that post be readable, timely and helpful to readers? Does it go beyond where other articles go?

Bloggers must evolve by providing excellent content, content not found elsewhere and providing it quickly and regularly. This seems like a daunting task, but having a template to write from can help. The formula below is one you can copy and past into your WordPress dashboard and write a quick post from. However, I will also break down each element to help you not only write quickly, but write effectively so that your readers will not only love your articles, but want to share them with others.

According to href="http://www.thinkcreativedigital.com/blog/bid/136585/Increase-Lead-Generation-by-126-Through-Better-Blogging" target="_blank">Think Marketing IQ Blog, businesses that blog can see 126% more lead generation than businesses that don’t. Add that to the statistic that href="http://www.contentplus.co.uk/marketing-resources/infographics/anatomy-of-content-marketing/" target="_blank">Content Plus discovered that shows that 60% of people feel more positive about a business after reading unique content on that business’ website and you really don’t have much choice but to jump into the blogging game if you want your business from online sources to grow.

Blog Post Template

  • Great Headline
    • Attention grabbing
    • Good SEO
    • Action words
  • Introduction
    • Hook the reader with a catchy opening
    • Sum up why you’re covering this topic and introduce the topic to the reader
    • Tell what you’ll cover in this article
  • Section Two of Your Post
    • Statistics
    • What others have done
  • Section Three of Your Post
    • Tools and techniques to help the reader (such as this template, an infographic, etc.)
    • This should go above and beyond what anyone else out there offers
  • Conclusion
    • Leave the reader with a final thought
    • Possible call to action (CTA)
    • Possible teaser for next article

Breaking Down the Sections of the Template

Great Headline

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Your headline is one of the most important parts of your blog post. If you need to spend some extra time on something, creating a unique headline is a good place to spend that time. However, even when it comes to great headlines, there are some tips that will help you come up with an eye-catching one without completely reinventing the wheel.

Jerry Low wrote about href="http://www.webhostingsecretrevealed.net/blog/inbound-marketing/headlines-writing-guides/" target="_blank">headlines other A-List bloggers have created. He gives 35 examples of excellent headlines that grab the reader’s attention. Some words that can entice a reader to visit your site and read your article include:

  • Top 10 Ways (or use a different number) to ______________ (fill in the blank with your topic)
  • Easier Plan for ______________ (fill in the blank with your topic)
  • Don’t Make the Mistake of ______________ (fill in the blank with your topic)
  • Get Ahead by ______________ (fill in the blank with your topic)
  • How-to Gain More ______________ (fill in the blank with your topic)

You get the idea. You want to entice the reader. You have about three seconds to capture her attention amidst millions of other blog posts out there. Your headline truly counts.

Your Introduction

The introduction is your chance to pull the reader on into the post. Start with an opening hook. This is what “hooks” your reader into wanting to read the rest of the article. You want him to feel he can’t walk away from what you’re writing because there is something more just around the corner.

There have been books written on the opening line. If you study what’s out there, you’ll see what I mean. Novels, articles, newspaper pieces… they all have opening hooks. There are many ways you can grab the reader’s interest.

  • An interesting quote
  • A startling statistic (that is how I opened this particular article)
  • A fact that the reader might not know
  • Humor
  • A question that gets the reader thinking or questioning things

At first, it may be a challenge to come up with something that hooks the reader, but the more you practice the easier it will be for you to write an opening line that sparkles.

The introduction should also inform the reader about what you’ll be covering in this piece. Remember that you want to entice her to read the rest, so give her a teaser. For example: In this article, you’ll learn how to write a blog post from a simple formula that will save you time and effort.

Section 2 of Your Post

id="attachment_8994" style="width: 310px" class="wp-caption alignright">class="size-medium wp-image-8994" alt="statistics" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/03/statistics-300x199.jpg" width="300" height="199" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/03/statistics-300x199.jpg 300w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/03/statistics.jpg 500w" sizes="(max-width: 300px) 100vw, 300px" />class="wp-caption-text">Photo Credit: href="http://www.flickr.com/photos/26373139@N08/5537894072/">kenteegardin

Now it’s time to get into that research or special knowledge that you can offer readers. If you’re writing about how to choose the right golf club and you have a pro golfer on your friend list, you might get a few tips from him and add those into this section.

If you don’t have unique knowledge, but simply know the topic well, you can source some statistics and facts and then analyze it. No one else in the world looks at things quite the way that you do. No one has had your experiences or “speaks” in the same tone as you. Let this shine through in your writing. Don’t be afraid to get personal with your readers and share info about that time that your dad tried to remodel the kitchen and almost blew up the house because he forgot to turn off the gas line. Readers, especially blog readers, love the personal touch. It is what makes blogging so intriguing to us. It’s a way to connect on another level with people around the world.

Section 3 of Your Post

In this section, you should offer the reader some special tools or information. It could be as simple as a template and then explaining how to use that template as I’ve done in this article. It could also be:

  • An embedded video
  • An infographic
  • Charts
  • Photos
  • Tables
  • Written instructions

Also, although I call this “Section 3”, if you need more space, you can certainly morph this portion into several different sections or subsections. Even though you are in a hurry to get your posts written and you want to save time, you also want to cover a topic thoroughly. Be sure you’ve covered every angle. Do a quick Google search to see if other sites are covering the same topic and figure out what you can offer that is more than they are offering.

Your Conclusion

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Your conclusion is the last chance you have to talk to your reader. You want what you’ve said to stick with her. Some businesses use this area as a call to action (CTA). For example, they might mention that if the reader needs more help with kitchen remodels that there is a free consultation available by clicking on the button to the right. Although this can be effective, readers are smart. They know you are calling them to action and trying to sell them something.

With that in mind, don’t be afraid to sometimes just wrap up the topic and encourage the reader to move forward with their renovation plans (or whatever the topic is you’re writing on). I have had readers message me before and thank me for not always trying to sell them something or push things down their throats. This can build trust over time with readers. Yes, a CTA is sometimes very effective. My advice is to vary it. Use a CTA sometimes and other times just wrap up the article and let the reader decide if he wants to take an action. The button on the right will still be there. You just won’t be blatantly self-promoting it.

Blog Faster But Not Weaker

Time is a factor for every business owner/blogger out there. Although the template above can help you plan your posts and keep you on track by making sure you cover all the important points, it shouldn’t be a substitute for solid copy for your website.

Google does factor in quality when ranking your site, so spurting out information without backing it up with facts or unique details will only hurt your blog in the long run. Blog fast, blog smart, blog quality.


Page 14 – Web Hosting Secret Revealed




Idea Starters: 20 Phrases to Help You Come Up With Topics to Write About



alt="Idea Starters: 20 Phrases to Help You Come Up With Topics to Write About" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/06/clustering2-e1401783274868-500x330_c.jpg" />

Does your brain hurt from coming up with new ideas for your blog? Whether you are the writer and idea starter or you assign topics to other people, href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/how-to-come-up-with-a-new-idea-for-your-blog-every-day/" target="_blank">coming up with topics every day or sometimes several topics per day can drain the most creative of spirits.

In The Artist’s Way, a guide to freeing your creativity, author Julia Cameron refers to that drained feeling as the “creative well” being empty. There are a number of things you can do to refill your well, and we talk about them in href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/10-ways-to-overcome-writers-block-when-blogging/" target="_blank">10 Ways to Overcome Writer’s Block When Blogging, but one of the easiest ways to come up with ideas when you don’t think you have anything left to give is to use idea starters.

An idea starter is also called a prompt. It is simply a phrase that is meant to jog your brain and get your creative juices flowing. When you are at a loss for ideas, you can turn to these prompts and come up with something to write about. In addition, these prompts use good SEO and attention-grabbing methods as described in Jerry Low’s href="http://www.webhostingsecretrevealed.net/blog/inbound-marketing/headlines-writing-guides/" target="_blank">35 Headline Samples From The A-List Bloggers.

20 Prompts – New Ideas for Your Articles!

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For the prompts below, you will take the title and fill in the blank. This will serve as your idea for a new article. There are hundreds of ways to finish each prompt. Even if you’re at a loss for new ideas, with these prompts, you’ll never face that problem again.

1. A Beginner’s Guide to ___________

Fill in the prompt above with a topic that someone who doesn’t understand your blog subject at all. For example, if you run a blog about baking cakes, then the above prompt might become: A Beginner’s Guide to Smooth Icing.

2. Top 5 Ways to __________

This title is general enough that you could write on any topic from beginner to intermediate to advanced. For example, if your blog is about garage door openers, then you might write an article titled Top 5 Ways to Keep Your Garage Door Opener in Working Order.

3. How to Prevent __________

This title prompt is a call to action. There is something in your niche that is worrisome to readers. What is it? If your blog is about action movies, then this title might become: How to Prevent Action Movie Burnout.

4. What __________ Should Know About __________

This headline is an attention grabber for a specific audience. You will fill the first blank in with your target demographic and the second with the topic. So, if you own a car rental agency, you might write: What Vacationers Should Know About Getting the Best Rental Rates on Passenger Vans.

5. Special Report on What _________ Think About __________

Case studies and special reports lend an air of authority to your site. Let’s say your site is about herbal remedies for dogs. You might turn this headline into something like this: Special Report on What Dog Owners Think About Milk Thistle for Liver Function.

6. 10 Lies You’ve Been Telling Yourself About __________

This is a warning style headline. It draws the reader in because she wants to know what she’s been doing wrong. One example might be a dating website. The headline would become something like: 10 Lies You’ve Been Telling Yourself About Why You’re Still Single.

7. Best Ways to Stay Safe During __________

This type of headline follows the same idea as a warning. It plays on our sense of wanting to be safe, smart, and happy. Let’s use the example of a security company. The article might become: Best Ways to Stay Safe During a Home Invasion.

8. 4 Stages to Gaining __________

This is a how-to type headline but with a specific number of steps for getting from A to Z. So, a construction company might write on something like: 4 Stages to Gaining a Completely Waterproof Basement.

9. Why You Should Steer Clear of __________

This is another warning to the reader. You can fill in the blank with just about any topic imaginable. If you are an SEO specialist, you might turn that title into: Why You Should Steer Clear of Paying for Search Engine Placement.

10. Best Tips for Creating __________

This title should be reserved for your very best advice for readers. It should come from an expert interview, personal experience, or scientific research from reputable sources. Let’s say you run a site that sells clothing. You might write the following: Best Tips for Creating the Perfect Outfit for New Year’s Eve.

11. 3 Steps to Learn __________

This title is very versatile. To fill in the blanks for this title, think about what your readers need and want to learn and what special knowledge you have. If you run a cooking school, you might right about: 3 Steps to Learn to Make the Perfect Souffle.

12. Pros and Cons of __________

What are some of the most common pros and cons involved in your industry? If you run a public relations company and you want to reach potential customers, you might write a topic like: Pros and Cons of Print Advertising in Today’s Digital World.

13. All You Need to Know About __________

This is a comprehensive guide-type article. What are the big topics for your site? If you have a site about cats, then you might write something about: All You Need to Know About Introducing a Kitten to Your Other Cats or All You Need to Know about Feline Leukemia.

14. The __________ Guide to __________

Speaking of guides, how can you provide extremely specific advice to your readers that no one else is offering? If you sell sewing supplies, you might write something like: The Teenager’s Guide to Sewing Your Own Prom Dress.

15. Increase Your __________ by __________% with __________.

Play on reader’s desire to improve themselves with this headline. Let’s say you run a site that offers financial planning advice. You might write something like: Increase Your Retirement Portfolio by 50% with Penny Stocks.

16. Fast Relief for __________

If someone is suffering, then what do they desire? That’s right…fast relief. This title meets that need. Let’s use an example of a website parents. You might write something on: Fast Relief for Cholic or Fast Relief for Sore Throats in Kids.

17. Are You Worried About __________?

“Are you” headlines are another way to touch upon a concern your site visitors might have. The article then presents a solution to that concern. So, if you run a site where people discuss political issues, you might write something like: Are you Worried About the Upcoming Election? or Are You Worried About Voting for the Wrong Person? Think like your readers and try to figure out what they are most concerned over.

18. Get __________ Like __________ (famous person)

Another technique is to use the name of a famous person to draw people into the article. Let’s say you run a dieting advice website. You might write something like this: Get Biceps Like Channing Tatum.

19. For People Who __________

This title can cover a wide range of topics. The idea is to fill in the blank with a wish. So, you might write something like: For People Who Want to Lose 30 Pounds or For People Who Want to Improve Their Golf Swing.

20. 20 Proven Ways to __________

You are offering value with this type of title. These ways are “proven” and the experts recommend them or you’ve tested them yourself. For a site about writing, you might come up with: 20 Proven Ways to Finish Your First Novel.

Don’t be afraid to add to the titles, but try to keep them under 10 words or you risk losing the reader’s attention. Extremely long titles also look strange in mobile devices. According to href="http://www.pewinternet.org/2013/09/16/cell-internet-use-2013/" target="_blank">Pew Internet Research, two-thirds of cell phone users go on the Internet. Keep that in mind as you formulate an interesting but short title. So Top 5 Ways to Bake a Cake, could be expanded to Top 5 Ways to Bake the Perfect Cake.

Emergency Technique to Find an Idea

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If you’ve tried each of the writing prompts above and still don’t have a solid idea to write about, try a free association technique called clustering. Celestine Chua, founder of Personal Excellence, recommends the clustering technique in her article href="http://personalexcellence.co/blog/25-brainstorming-techniques/" target="_blank">25 Useful Brainstorming Techniques. This is a technique I have used successfully myself to come up with ideas for research paper topics, article ideas and even to work on scenes for novels. It is simple, yet effective. Here is how it works:

  • Grab a large piece of poster board or find a white board to write on.
  • Close your eyes for a moment and free your mind of distractions.
  • Now, start writing! Write the first thing that comes to your mind in a circle in the center of your board.
  • Write the next word that comes to mind in a circle that comes off the main circle, like in the image below.
  • Continue, creating more and more clusters of circles until you have a train of thought or several going.

Now, step back and look at your cluster. Can you come up with an idea from what you’ve written? Look for patterns and big ideas. If you are still stuck after trying this exercise, enlist the help of others either via a virtual meeting or in person. Repeat this exercise, but allow everyone to throw out ideas that add to the clusters.

By using the prompts above and this clustering exercise, you should be shaking off any lack of creativity and hit on that brilliant idea that will drive readers to your site and keep them there.


Page 13 – Web Hosting Secret Revealed




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