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samedi 12 novembre 2016

Find The Right Web Host: Shared Or Reseller Hosting?



alt="Find The Right Web Host: Shared Or Reseller Hosting?" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/shared-hosting-500x216_c.jpg" />

What is the Difference between Reseller and Shared Hosting?

Nowadays, people want to have their own website for a variety of reasons.

Others want it to get the professional feel of having their own domain name while other want it simply because they want to be able to customize their website as much as they want. If you want to have your own website, you should realize that there are some things you have to consider. First, you will have to get a web host or host your own website; you will have to spend either way.

Likewise, you should href="http://www.webhostingsecretrevealed.net/web-hosting-beginner-guide/">choose which type of hosting you need. Reseller and shared hosting are just two of the href="http://www.webhostingsecretrevealed.net/blog/web-hosting-guides/web-hosting-glossary/">web hosting options. These two actually differ greatly. You should find out which would be more beneficial for you.

Thus, you must learn about them individually for you to be really able to compare them.

About Shared Hosting

id="floatright">alt="Shared Hosting Intro" src="http://www.webhostingsecretrevealed.com/images/2011/0411-1.jpg" />

Also known as derive host or virtual-hosting, shared hosting refers to the process wherein the web host accommodates the files for many different websites in one server. This system allows the websites to keep a strong and constant internet connection and is cheaper because you do not have to run your own server. The web host runs the server for you and they are in charge of all processes and maintenance such as server software installation, server management, updates for security, technical support, and others. Consequently, it is inarguably the most practical option in web hosting since the cost of service is divided and shared by many people.

Since the service is shared by different users, it is essential for it to have a system administration to keep things running smoothly. This is especially beneficial to those who do not want to go about the hassle of maintenance but may be a disadvantage to others who want to have more control of their site and server. Thus, this type of hosting is not apt for those who need massive software development that is not supported by the service provider.

Most applications found in a standard server functions well with shared hosting but it has certain limits in usage. Nonetheless, web hosts usually provide vast reliability features to support their clients.

* Dig Deeper: Deciding on which shared hosting to go with can be a tough task. Check out my personal href="http://www.webhostingsecretrevealed.net/hosting-reviews/">web hosting reviews for shopping advices. Also, read reviews on these recommended web hosts – href="http://www.webhostingsecretrevealed.net/hosting-review/ipage/">iPage, href="http://www.webhostingsecretrevealed.net/hosting-review/hostgator/">Hostgator, href="http://www.webhostingsecretrevealed.net/hosting-review/a2-hosting/">A2 Hosting, href="http://www.webhostingsecretrevealed.net/hosting-review/greengeeks-hosting/">GreenGeeks, and href="http://www.webhostingsecretrevealed.net/hosting-review/webhostinghub/">WebHostingHub.

About Reseller Hosting

id="floatright">alt="Reseller Hosting Intro" src="http://www.webhostingsecretrevealed.com/images/2011/0411-2.jpg" />

Reseller hosting involves third parties. If you are the reseller, you will own an account and be able to utilize the bandwidth and hard drive space allotted to you to host other websites. The system starts when the reseller buys the services of the host wholesale and then sells it to clients for profit. There are actually four types of reseller.

The first one is an agent. In this case the reseller advertises the services of a web hosting company and clients buy directly from the company. The reseller gets his or her share of profit if the customer mentions that he or she was referred by the reseller.

The second type of reseller is a marketer. It is the same as being an agent but in this case, the customers buy directly from the reseller and do all other businesses with the web hosting company.

The third type is the full reseller in which he or she acts as a web hosting company. In this case, the reseller handles the sales and support but the fact is he or she is just “re-branding” the service of the real service provider.

Finally, the fourth type is when the reseller is literally a reseller. He or she buys a big piece of web space and bandwidth, divides it to smaller pieces and re-sells it to different individuals. Similarly, the reseller is responsible for client support in this case but is assisted by the web host.

* Dig Deeper: Read more to learn href="http://www.webhostingsecretrevealed.net/blog/web-hosting-guides/a-brief-on-reseller-hosting/">how to choose a reseller hosting?

Shared Hosting vs. Reseller Hosting

Based on the information aforementioned, we can conclude that there is a great difference between reseller and shared hosting. They are not actually rivals because they are for different purposes.

Generally speaking, shared hosting is apt for people with a small or medium-sized company. If you choose it, it will give your site a sturdy internet connection for a cheap price and you will be able to make the most out of the support the service provider offers. However, you will not have administrative control to your website. This may not be an issue to most people but may be annoying for the tech-savvy individuals.

Likewise, since you are sharing the server with other websites, a problem with one website may affect yours. Thus, if you have a website teeming with activities that would consume most of the server’s resources, you should consider other choices. Moreover, if you cannot juggle the risk of being affected by other site’s problems, you should consider getting a dedicated server or a virtual private server which is, of course, more costly.

On the other hand, reseller hosting is more of a business opportunity. You should consider it if you are planning to start your web hosting company. By starting your own web hosting company, you will have a huge market, recurring revenue, and even as a small company you can compete with larger ones.


Page 27 – Web Hosting Secret Revealed




How to Find the Best Online Marketing Advice



alt="How to Find the Best Online Marketing Advice" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/10/get-out-in-the-world-500x353_c.jpg" />

id="floatright">class="alignright" alt="Web Marketing" src="http://www.webhostingsecretrevealed.com/images/2012/0518-16.jpg" width="260" height="135" />

Online marketing has become a lucrative business: even bricks-and-mortar companies need to have an online presence these days, and many people make a lot of money telling entrepreneurs and business owners how to create an online presence.

Much of this advice is ineffective.

Readers have become wary of web pages crammed with SEO terms, highlighted copy, sensationalist headlines and flashing neon text. Other online marketers make dubious claims involving six-figure salaries within 30 days, or similar. The fact is, if you want to market your business with integrity, it can be hard to know where to turn – especially when href="http://www.webhostingsecretrevealed.net/blog/socialmedia-marketing/simple-steps-to-get-ahead-of-your-competition-using-social-media-marketing/">online marketing advice doesn’t come cheap.

How do you know where to find good marketing guidance, without wasting thousands of dollars on advice that’s just as effective as doing nothing?

The answer is that you don’t necessarily have to spend a cent to get started. Online marketing advice doesn’t need to come from a paid professional, as you can start by doing a lot of the sleuthing work yourself. Anyone can jump online and set up as a marketing guru, so if you want to employ a marketing expert, make sure you check their credentials, testimonials, and take a look at their own marketing efforts before you make a decision.

Whether you want to take a DIY approach, or find a professional, here are some tips to help you find the online marketing advice that’s right for you.

Look around you

The easiest place to look for marketing advice isn’t always the most obvious, as it doesn’t involve hiring a third-party, and shouldn’t involve you parting with any cash. If you have an online presence, you’ve probably staked out the competition in your particular niche. Revisit their websites and social media accounts and see what they are doing to market their business.

  • How do they interact with customers?
  • What kind of promotions do they run?
  • Do they have a blog?

While we’re not suggesting you copy what your competitors are doing (we believe you can do better), noticing what others in your niche are doing to market themselves online is a good starting point.

For instance, if you run a jewelry-making business, you can see what other jewelry designers are doing online by analyzing their websites, and their social media accounts. Pay attention to what kind of promotions they run, how they interact with followers, and how they market their products. Jewelry designer href="http://www.georginaettridge.co.uk/" target="_blank">Georgina Ettridge includes several key promotional features. In the right-hand sidebar, she links to testimonials and her latest craft shows, encourages visitors to sign up to her mailing list, and includes a link to her Facebook page. At the bottom of the page, she also advertises her gift vouchers, including the appealing detail that they are available to download immediately.

style="text-align: center;">class="border aligncenter" alt="" src="http://www.webhostingsecretrevealed.com/images/2012/0518-14.jpg" width="750" height="456" />

Find Professionals who Walk the Walk

Look for marketing professionals whose own marketing you find convincing and attractive. After all, if you don’t find the way they market their own business appealing, you’re unlikely to find value in the suggestions they make about your own marketing tactics.

To seek out these people, look at figures who are influencing other business owners around you. Try to analyze their work, focusing particularly on why you find it convincing and attractive, and what they’re doing differently compared to other marketers whose work doesn’t appeal to you. Perhaps they use language in a certain way that you find reassuring or inspiring, or maybe the manner in which they interact with their followers on Facebook and Twitter gives them credibility.

Whatever the reasons, they provide a good basis from which to think about how you can implement these strategies in a way that is relevant to your business, and give you a taste of the kind of marketing tactics they might suggest for your business should you work together. Comparing online marketers who make you say “Ooh” with those who make you say “Ew” also gives you a good idea of what not to do, which can be just as helpful.

Look for Credentials

id="right">class="alignright" alt="Credentials Example" src="http://www.webhostingsecretrevealed.com/images/2012/0518-15.jpg" width="225" height="275" />

Membership of professional organizations like the American Marketing Association (AMA) can represent a mark of quality, as some require members to adhere to a code of ethics.

Professional credentials are helpful, however they don’t guarantee quality in themselves, as most organizations, including the AMA, don’t require any particular qualifications or training to join. If you want to find out more about someone’s credentials, it’s your right to get in touch and ask them for more information.

The professional’s portfolio can also be a helpful guide to their quality of work. As well as past clients and testimonials, look to see if their work has been featured in any prominent publications. For example, social media marketer href="http://www.lauraroeder.com/">Laura Roeder displays a list of companies that have featured her work in the past on the website.

With reputable sites, such as Forbes, Mashable and the Los Angeles Times, among the list, she enhances her credentials by associating herself with top publications, adding to her credibility.

Trust your intuition

id="right">class="alignright" alt="Credentials Example" src="http://www.webhostingsecretrevealed.com/images/2012/0518-17.jpg" width="225" height="217" />

Flavors of online marketing come and go, and just because online business owners are tweeting about a new social network or advocating certain marketing tactics doesn’t mean it’s a good idea to follow their advice. Even if it’s worked for them, it’s not necessarily going to work for your business, so trust your intuition. You know what fits best with your team’s vision for the business, so you’re free to cherry-pick tips and tactics as you hear about them.

The only caveat to add here is that it’s important to know the difference between identifying a marketing tactic that is genuinely not right for your business, and identifying one that might be right, but risks pushing you outside your comfort zone. This distinction is important, as it’s the difference between doing something that affects your business’s reputation in a negative way, and not doing something that could affect your business’s reputation in a positive way.

The “neon” sales page used to be a popular online marketing tactic.

Usually, these pages would be garish, involve a lot of red text with yellow highlights, and make outlandish claims about your earning or success potential. While these marketing tactics were popular for a few years, they didn’t necessarily improve the reputation of the business who used them. Buyers would inevitably discover the promises were false, and the company’s reputation would suffer.

Find the firm favorites

While many online marketers might have favor with certain clients, some websites have garnered an excellent reputation as go-to sources of information for people interested in online marketing. Websites like href="http://www.socialmediaexaminer.com/" target="_blank">Social Media Examiner, href="http://blog.kissmetrics.com/" target="_blank">KISSmetrics, and href="http://www.copyblogger.com/" target="_blank">Copyblogger, provide practical online marketing advice drawn from statistics, research and living proof – and they do this for free. Information you might find on practical sites like these includes href="http://www.webhostingsecretrevealed.net/blog/socialmedia-marketing/49-data-proven-tips-on-how-to-get-more-retweets/">the best time to tweet, and how-to information associated with href="http://www.webhostingsecretrevealed.com/web-marketing/how-to-convert-facebook-into-your-most-powerful-advertising-tool/">running a Facebook page. They won’t tell you what to write, but they do discuss the technology available, and how to utilize it for maximum impact.


Page 24 – Web Hosting Secret Revealed




10 Tips to Help You Find Time to Blog



alt="10 Tips to Help You Find Time to Blog" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/05/0506-3-500x346_c.jpg" />

style="text-align: center;">

Being a freelance blog writer is great gig to fill the time if you are in between jobs, or children, or have lots of spare time on your hands.  The question is, once your schedule changes and free time becomes a thing of the past, how do you find time to blog? Every blogger needs help improving his or her time management.  Rather than abandoning blogging when things get busy or during an emergency, here are some ways that you can create more time for your blog in your hectic schedule.

1. Schedule times to blog and market.

Yes, you need to market your blog, in addition to writing it!  For example, I write in the afternoon, edit and set up posts in later afternoon, and market early the next morning.  Remember that part of setting up your post includes search engine optimization, customizing images, and making your headline intriguing.  In addition, you may need about a half an hour or so to promote your post to your interested audience or blogger groups.  Be creative: for example, you don’t always need to use the same title and hashtag for a tweet if it fits diverse readers.  You can schedule different days of the week for regular topics, such as giveaways on Mondays or curating news on Friday.  “Wordless Wednesdays” has been a popular one for many years, but I would recommend doing something unique to your blog instead.

2. Reduce how often you post – or reduce your post lengths.

Many bloggers believe that to stay visible they need to run content daily.  That really depends on your market and what you are posting.  If you are running a deal blog, posts must be timely, so you will need to find time to blog and promote daily, but you can help yourself by creating posts that are both concise and search engine friendly.  This is the kind of practice that will help you become a more professional writer.  Other niches, however, can take more time between postings. The best idea is to determine when your target market is viewing content in your niche (href="/social-media/5-easy-steps-to-get-10000-followers/">see last week’s discussion) and to use that as to create a schedule.

3. Use your digital calendar program – and any other calendars – to their fullest.

I’m one of those people who needs a lot of reminders, so I always schedule my digital calendar, sync it with my phone, and have a paper calendar on hand to duplicate times.  Schedule blocks of time to blog throughout the day, and don’t just use your calendar as a reminder, use it as a full-fledged productivity tool by keeping track of when you are most productive.  You may need to chart yourself for a while in order to schedule best times and enough minutes to produce quality content. For more tips on writing faster, check out Rachel Aaron’s post (and book), “href="http://thisblogisaploy.blogspot.com/2011/06/how-i-went-from-writing-2000-words-day.html" target="_blank">How I Went From Writing 2,000 Words a Day to 10,000 Words a Day.”

4. Incorporate great productivity tools.

style="text-align: center;">class="aligncenter wp-image-1065 border" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/05/0506-2.jpg" alt="WordPress Editorial Calendar " width="750" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/05/0506-2.jpg 615w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/05/0506-2-300x182.jpg 300w" sizes="(max-width: 615px) 100vw, 615px" />

There are tons of productivity tools available to keep bloggers organized.  I recommend sticking to the free ones if you are just starting your own blog.  Great apps such as the href="http://wordpress.org/extend/plugins/editorial-calendar/">Editorial Calendar Plugin for WordPress, href="http://www.picmonkey.com/">PicMonkey for photo editing, href="https://evernote.com/">Evernote to keep track of notes, ideas, files and more, and href="http://evernote.com/skitch/">Skitch for screenshots will help you manage and create great content quickly.  You should also check out the numerous productivity tools for writers, like href="http://writeordie.com/" target="_blank">Write or Die which imposes consequences when you STOP typing, or href="http://www.ommwriter.com/">Omniwriter, which eliminates distractions while you write, and href="http://macfreedom.com/about">Freedom, which actually blocks time-wasting websites as you write (Pinterest, anyone?)

5. No idea is wasted.

You’re going to need content – lots of content – and not just for your blog.  You’ll be more useful to your followers if you use social media for unique content other than blog posts.  That means keeping track of sites that speak to your niche using forums and RSS feeds, monitoring the Pinterest boards of leaders in your niche, and using href="http://www.google.com/alerts">Google alerts to monitor topics on the web.  Follow what’s trending on Twitter, and relevant hash tags, and keep engaged with your groups on Facebook.  Finally, remember to keep eye on the news for hot topics, politics, and current events that affect your blog topic, even if it’s rare.

6. Take multiple photos of everything.

style="text-align: center;">class="aligncenter wp-image-1066 border" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/05/0506-3.jpg" alt="Beautiful Bubble" width="750" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/05/0506-3.jpg 600w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/05/0506-3-300x208.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" />

Get really comfortable with photography.  That means taking out your camera at every opportunity you can. (Note, you may not be allowed to shoot certain things, like a shopping trip or people without permission.)  Don’t just take photos; take lots of them!  Adjust settings, light, turn flash on and off – see what works and what doesn’t for different pictures.  Remember you can’t take too many digital photos, but you can waste time reshooting when the 1 or 2 you took that look crummy.  This is especially critical if you are taking product photos or looking for that great shot of your child.

7. Set social media to autopost.

Incorporating social media plugins and tools to automatically update your social media will help keep you be more productive.  For Facebook, I recommend the Networked Blogs application.  In addition to allowing you to set up feeds to Twitter or Facebook, you can also use this as a blog reader and set targets o follow and read.  Use href="http://twitterfeed.com/" target="_blank">TwitterFeed.com to feed your blog’s RSS to Twitter, Facebook, and LinkedIn, or you can select an app in LinkedIn and connect your blog directly.  You should also  schedule tweets and Facebook posts throughout the week with different titles and hashtags to reach a larger audience.

8. Organize your content so that anyone can reach you easily.

Once your blog starts to grow, organizations are going to want to contact you – and so are the spammers.  I recommend putting your email address on your blog, and you can use a plugin like href="http://wordpress.org/extend/plugins/obfuscate-email/">Obfuscate E-mail, making it harder for hackers to scrape.  Since there’s no way to entirely avoid spam, it’s a good idea to set up multiple ways to reach you, in case that critical email lands in spam.  Set up a contact form on your blog, and if you have a business, customize the information you want to collect.  I recommend the href="http://wordpress.org/extend/plugins/contact-form-7/">Contact Form Plugin for WordPress.  Finally, you can opt to put your phone number on your site, but only if you have a business phone line – don’t publish a private phone.  Instead, you can add your Skype phone info, or integrate Skype into your blog via a plugin.  Finally, make sure you put all your social media on every blog page as well.

9. Make sure your information on your static pages is clear, correct, and informative.

You should always have an about page that clearly lists who you are, what your blog is about, and who you are trying to reach – and what you DON’T do (run ads, accept guest posts, etc.). As you grow, it’s a good idea to post your blog statistics, using Google Analytics to see how your blog is performing and growing.  This will cut down on email from visitors you do not wish to work with. Remember that the more information you post describing your blog’s mission, the more likely the contacts you get will be properly directed.

10. Recruit a regular guest blogger.

Think you can’t find a guest blogger?  Think again.  Lots of newbie bloggers are eager to promote their blogs to a larger audience.  Find out your href="http://www.prchecker.info/check_page_rank.php">Google page rank, then find bloggers who have a lower page rank than you or a smaller audience. If you can’t find any, recruit some brand new bloggers. You’ll need to have a relationship with them, so seek out bloggers you already know.  If no one you know fits this bill right now, spend some of your marketing time building relationships.  Make sure that when you recruit bloggers, their writing fits your blog, and that they know your expectations and guidelines.  Also, avoid granting them administrative access to your blog.  It’s easy enough to set up users with limited access if you’re using WordPress.  This is a great step to further your career as a freelance blog writer, and will give you experience in copyediting and managing a team.

These ideas and productivity tools will help you find time to blog when your time is short or you are unavailable.  Set up these practices now, so you can be prepared when you are too busy to blog.

Photo credit: title="Xenia" href="http://www.morguefile.com/archive/display/85278" target="_blank">Xenia and href="http://www.morguefile.com/creative/carunan" target="_blank">Carunan.


Page 20 – Web Hosting Secret Revealed




How to Find Interview Subjects and Conduct an Expert Interview for Your Blog



alt="How to Find Interview Subjects and Conduct an Expert Interview for Your Blog" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/09/interview-old-school-500x374_c.jpg" />

How can you drive new visitors to your blog and create unique content that no one else has?

Interviews.

class="alignright wp-image-10795" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/09/interview-mic.jpg" alt="interview mic" width="200" height="200" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/09/interview-mic.jpg 300w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/09/interview-mic-150x150.jpg 150w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2014/09/interview-mic-130x130.jpg 130w" sizes="(max-width: 200px) 100vw, 200px" />

Interviewing experts in areas that relate to your blog topic is a smart move for several reasons.

First, if you’re having trouble coming up with blog ideas, you can easily throw out a line to some of the PR websites like ProfNet and father up any number of people willing to be interviewed on a topic. Second, they will let their fans, family and friends know about the interview, which in turn brings new visitors to your site.

Finally, an interview is an exclusive talk with another person. No one else will have your exact questions, the exact answers this person gave you, or the same content on their site. Readers must come to your blog to get this.

How to Find Interview Subjects

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No matter what topics your blog covers, there is likely an expert or two out there. There are several places you can find interview subjects:

ProfNet

href="http://www.prnewswire.com/profnet/" target="_blank">ProfNet comes from PR Newswire and is a way to connect experts with people who want to interview them. You can sign up for a free account and post what topics you want to interview for. You can even limit how long you’ll take interview requests. PR reps and individuals will then contact you and pitch their product, expertise, or person. It works for a quote for a larger article or as a source for interviewees.

Blog Tours

Blog tours were once the land of authors. What better way to promote a new book than visiting different blogs and talking about said book? However, you can turn this concept on its ear by looking for an author who has written about the topic you want to cover and then contacting them to see if they want to be a guest on your site. You can then interview the author, allow him to submit an article and get him to interact with your readers. It’s a win/win for both you and the author.

Search

Just Google it. Whatever topic you want to cover, go to Google and plug in the topic. There will be at least a few “experts” who pop up on your list. Check these people out and see if they fit the profile of who you might like to interview. Then, send a similar letter to the one below and request an interview with the person. Also, if you see an article that is particularly well written, look and see who the writer is and if it is someone you can contact for an interview. Sites like href="http://www.expertclick.com/" target="_blank">ExpertClick can also help you find experts in a given area.

Other Sources

Local businesses can be a great source as well. Let’s say you want to add an article about the best time of year to plant begonias. Contact local nurseries and see if there is a master gardener or expert on hand who might like to be interviewed about this topic.

Social media is also a decent source. With most businesses these days having at least a slight social media presence, you can plug nearly any topic into your social media of choice’s search bar and come up with a number of experts.

href="http://www.helpareporter.com/" target="_blank">HARO and href="http://mediashower.com/blog/" target="_blank">Media Shower are two other sources for finding experts. HARO is similar to ProfNet and connects experts with media; Media Shower, on the other hand, run expert interviews regularly.

Sample Letter

Once you’ve located one or more subjects to interview, you’ll want to send a letter or message explaining the project. I’ve included a sample below, but you’ll want to tweak it to match your topic and blog.

Dear Mr. Smith [Use a specific name to greet the interview subject.]:

My name is Lori Soard [Replace my name with your name] and I own a website called Rat Race Mutiny [Replace my blog’s name with yours]. I am looking for an expert to interview about small business security cameras [share the topic you are writing on] and your name came up in my Google search [Be honest about where you found their name].

I would love your input on this topic and hoped I could send you a few questions. I am posting a couple of links below to samples of my other articles on the site, so you can get an idea for the tone and nature of my blog posts [I find that this is vital so they can see that my intent is not to attack them or their business].

Thank you for your time. I look forward to hearing from you.

Kind regards,

Lori Soard [Your name]

Prepare for the Interview

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I recently wrote an article about using the href="http://www.webhostingsecretrevealed.net/blog/web-copy-writing/the-who-what-where-when-and-why-of-excellent-blog-writing" target="_blank">five Ws that journalists have used for decades to help you write a blog post. Using Who, What, Where, When and Why is vital to helping you prepare interview questions. It will also help you during the actual interview, because if you need to ask follow-up questions, you’ll understand how to insert those “how” questions.

Live, Phone, or Email Interview?

Your first step is to figure out how you’ll conduct the interview.

Serious journalists will tell you not to conduct email interviews but to do them live or over the phone. However, I have found that for many topics it is better to href="http://www.webhostingsecretrevealed.net/category/blog/interviews/" target="_blank">conduct an email interview. It allows you to think through your questions, the interviewee to think through his responses (thus, those responses are often much more detailed and give you better clips to use), and you have the exact words as your subject spoke them. Anyone who has ever tried to transpose a tape recording of a live or telephone interview knows what a challenge that can be. People also naturally speak differently than they write. There will be pauses, dropped words, sentences that end in the middle of a thought. You will have to fill in thoughts with brackets and maybe even do more follow-up.

That said, some subjects don’t want to do an email interview. They want a phone interview. In those cases, when it is an expert that you really want to interview, I say to concede to what the interviewee wants. If he or she feels more comfortable, then that person is more likely to open up to you and give you great information that you can share with your readers.

14-Point Fonts

Type out and print out your questions in at least a 14 point font. You want them to be easy to read. You’ll also want to separate them with lines, asterisks, different colors, or bullet points. The important thing is that you can see each question clearly so you don’t lose your place.

Cross Out Asked Questions

I like to also cross out each question after I’ve asked it, so I don’t stumble. I learned this during my radio show days and it has served me well. You can simply cross a line through it with a pen or use a highlighter to highlight the questions you’ve already asked. Also, there are times when an answer from the interviewee will lead you to skip a question or move to one farther down the page. By crossing out what you’ve asked, you will be able to hop back up to the question you skipped without losing your place.

Interview Etiquette

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There are a few bits of interview etiquette that you’ll want to remember.

  • Don’t hound a potential subject. If the person has not responded after a couple of emails or a phone call, move on. Some people are leery of cold calls from email or the phone from people the don’t know and rightly so. There are many scams out there these days. The contact may or may not get back to you at a later time. You can always write a second piece on the topic if they contact you after it is already written.
  • Do include a link to their website if you are able to. It is a nod to them for taking the time to answer your questions. It adds value to their backlinks and it shows them that you want to help them promote their business.
  • Do include a short bio or introduction that tells the reader about this person.
  • Thank them in the post. I usually do this at the end, but that isn’t a rule. I just like to wrap things up by saying thank you to the person for taking the time to talk to Rat Race Mutiny.
  • Send the interviewee an email or card thanking them for the interview. This is an expert and not only should you thank them for their time but you want to keep them on file for possible future questions you might have for other articles.

Pulling Together a Stellar Post

Once you’ve asked your questions and you have fabulous, or sometimes not so fabulous answers, it’s time to pull it all together into a post your readers will love. Here is the basic outline I use for Q & A interviews:

  • Introduction with bio of person being interviewed
  • Question
  • Answer
  • Question
  • Answer (etc.)
  • Conclusion with thank you and link to the person’s website as well as any concluding thoughts

On the other hand, you might be pulling in quotes to a topic you’re writing about instead of doing a Q&A type article. If that is the case, then you will want to read through the answers you’ve received from the interviewee and choose the very best ones to use. If there are typos, clean them up. If there are phrases that don’t make sense, fix them if you can. However, if you have to do massive rewriting, rework it and then run it past that person and ask if that is what they were saying. You don’t want to put words in the mouth of an interview subject, but the quotes have to make sense to the reader.

If there is a single missing word, you can usually just add it with brackets and the reader will understand you are assuming this is what the interviewee meant. For example:

“Security cameras should be small, hidden and offer [night] vision capabilities.”

You’ll find that interviewing people for your articles adds another element to your blog posts that you may not have yet explored. The benefits include new visitors who are already fans of the person being interviewed to your regular readers getting excited over new information.


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5 Creative Ways to Find Blog Topics for Clients



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It happens to every blogger: writer’s block – that period of time when you can’t find words or topics to write about. When you are writing multiple blogs on a specialty topic, it can be even more challenging to come up with new and interesting topics on a regular basis. For professional bloggers, this is more than just a problem of being stuck; it can threaten our very living. (If you’re still trying to make the switch href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/from-blogger-to-freelance-writer/" target="_blank">from blogger to freelance writer, here are href="http://www.webhostingsecretrevealed.net/blog/web-copy-writing/10-resources-for-finding-freelance-writing-work/" target="_blank">10 resources for finding freelance work.)

The good news? There are some solid strategies for finding new and relevant topics in your niche and create great article ideas. Here are 5 outside-the-box tips for finding blog and article topics for your clients.

Tip #1: Keep Abreast of Financial, Political and Other “Unrelated” News

Sooner or later, the news covers everything even if your particular topic is not frequently discussed.

Go to Google and search your generic topic under “News” and you’ll see relevant articles in other areas. Financial news is great because it reviews stocks in all kind of industries. For example, I recently saw an article in MSN Money about McDonald’s losing its appeal among both millennials and children, which relates to the real food news I write about on a weekly basis and my editor’s interest in McDonald’s place in our society.

Another key thing to keep in mind is elections.

As November approaches, certain topics will crop up that can have bearing on your topic. Right now, hot election topics include the future of net neutrality and GMO labeling initiatives in more states. Last year, the legalization of marijuana was a a big issue. I write about a very difficult, finely niched topic for a client – retail sales tax –  and last year’s legislation allowed me to address the issue twice in blog posts, even though you might not think of that topic when writing about taxes!

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You should also be following sites like href="http://mashable.com/" target="_blank">Mashable.com, which reports on social media from all kinds of niches. Today, for example, they have an article entitled, “href="http://mashable.com/2014/09/13/scottish-independence-movement-unites-the-usually-contentious-uk-media/" target="_blank">The British Media Has Been Totally Freaking Out Over Scottish Independence.” My first idea, as a fan of the show “Outlander,” was how that article could neatly tie in with the successful Starz series about Scottish Highlanders struggling under British rule for an entertainment blogger with just a little creative brainstorming.

Tip #2: Follow Related Industries of Both Supporters and Opponents

You’ve probably set up href="http://www.searchenginejournal.com/the-ninjas-guide-to-google-alerts/48068/" target="_blank">Google Alerts for your niche topics, but start to think about the publications, periodicals, community and events that affect your niche even remotely.

It’s key to know the top thought leaders, publications, websites, companies and products that both serve and oppose your niche and follow them closely. I follow Robyn O’Brien, author of “The Unhealthy Truth,” who writes about the real food movements, allergies and GMOs. She is a source of information in looking at the GMO labeling battle from a Wall Street background. She just wrote a unique perspective on the acquisition of Non-GMO Annie’s Homegrown brand by pro-GMO company General Mills. While many people are outraged and boycotting Annie’s, she makes the case for watching what happens and considering the effect Annie might have moving GM in the right direction. I also follow blogs about from corporate agricultural groups which many in this field view as the “enemy camp.” I’ve found information that can easily be directly quoted for my community at Mamavation. For example, one periodical did an interview with Hilary Clinton regarding her support for GMOs at a recent conference. I used her own quote to write about hopeful presidential candidates stance on this hot topic.

Tip #3: Google Search Drop Down

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Go to Google and type in your niche, and you will see list of the most common searches come up.

This is an easy way not only to find topics but to also get an idea of good terms for SEO. Try both short terms and long tail phrases. For example, if I type “nontoxic”, result #3 is “non toxic nail polish.” I already know this is a concern for my community because they are difficult to find and none that I know of are 100% perfect. Since many women who read the blog I work for are concerned about both toxins and style, this is a natural topic to pitch my boss.

If I type “gluten free,” “gluten free beer” is my 2nd suggestion, which tells me that adults new to the diet are struggling to find gluten free beers. I also know that a thought leader in the clean food world, Vani Hari, aka “Food Babe,” recently did an expose over the summer on high fructose corn syrup hidden in popular beers. Another blogger shared a recent article about a study that found plastics in German beers. Put them all together and I have a great article about beer dangers and how to find a safe, gluten-free solution for a timely search engine worthy post. Your interaction with communities in the niche are crucial for finding those articles.

Tip #4: Research Conferences and Events

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Find out all the conferences and events in your niche and see what they are speaking about. You can get a lot of great ideas as well as discover thought leaders by looking at large scale conference and event agendas. Seek out the smaller events, too, for finely targeted niches. I wrote for an automotive client last year, an industry I know very little about. Looking through calendars of events gave me a number of topic ideas, including one about the anniversary of Corvette. It turned out my first article coincided with that vehicle’s 60th anniversary, so I wrote a tribute that celebrated the car’s history, explored the reason behind its allure and revealed its link to NASA. Then I wrapped up with a teaser about the new Corvette, and that gave me fodder for the next article. Because car (and Corvette) enthusiasts are very passionate, looking at a small event gave me the idea for a very well received article.

Tip #5: Mining Entertainment & Documentaries for Ideas

As mentioned in tip #1, political events listed on a social media news site spawned an idea for an article about a TV show, but the reverse is true as well! Keep your nose to the ground on upcoming book releases, documentaries on networks from HBO to PBS, and fictional movies – especially if they focus on a particular real life topic. You can also search upcoming books by going to Amazon and searching your topic in “Books.” Once you do that, sort by publication date and make sure you select “Hardcover” as well, so you see the books that are going to be newly published, rather than release dates for Kindle or paperback. For example, I just did a search for “autism” for my own blog and found that a book is coming out about Vitamin D deficiency and autism. While that’s a controversial topic, a post on Vitamin D benefits, deficiencies and how to safely give it to your family would be a perfect pitch for at least 2 of my gigs – and it’s timely now that we are going into winter, when people get less sun exposure and therefore less of this nutrient. Timing your post with the release of the show, book or movie will give it a better chance to trend well. (Remember to use relevant hashtags.)

Sharing with Your Client

Once you have a group of ideas organized, don’t just email the topics to your editor or client.

Have a meeting – in person or via phone or Skype – and bounce them back and forth. This will not only ensure that your editor is on board and your ideas are properly aligned, it can easily turn into a creative brainstorming session. You may show up with 8 ideas and walk away with 20 or more topics to add to your editorial calendar. You may even find things to write about on your own blog.

Need more ideas? Here are href="http://www.webhostingsecretrevealed.net/blog/blogging-tips/10-ways-to-generate-original-blog-content/" target="_blank">10 more ways to generate original blog content.

 


Page 12 – Web Hosting Secret Revealed