Affichage des articles dont le libellé est Killer. Afficher tous les articles
Affichage des articles dont le libellé est Killer. Afficher tous les articles

samedi 12 novembre 2016

9 Tips to Writing a Killer Headline



alt="9 Tips to Writing a Killer Headline" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2012/02/typing-your-message-500x275_c.jpg" />

class="border" alt="Writing Skills" src="http://www.webhostingsecretrevealed.net/images/2012/0130-21.jpg" width="750px" />

A good headline can be the difference between social sharing stardom and not a single hit.

But what does a good headline look like? style="line-height: 1.5em;">At the core, a good headline will communicate a message and suggest a benefit to the intended audience. There isn’t a catch-all format for effective headlines, but there are href="http://www.webhostingsecretrevealed.net/blog/inbound-marketing/headlines-writing-guides/">several types of headlines that have been proven time and time again to get hold of attention from a target audience.

Let’s look a few of them…

1. Time Periods: A short amount of time can put your topic into perspective and increase the appeal.

(Benefit) (Time frame) – Example: Lose 10lbs in 4 Days

2. Ultimatum: This also helps readers put into perspective – if they don’t do the task you are suggesting they are going to face some consequences.

(Do this), (this will happen) – Example: Spend Time Developing Content Now or You’ll Regret it Later

3. Lists: I’m sure you’ve noticed the popularity of this style; there are a ton of “list” headlines circulating the blogosphere and other media outlets. People love lists.

(Number) (Description) – Example: 7 Ways to Easily Redecorate Your Kitchen

4. How-to: How-to articles are similar in popularity to the list headlines. If you are providing step-by-step instructions this is a great way to capture attention.

How to (action) (benefit) – Example: How to Up-cycle That Garage Sale Couch for Less Than

5. Mistakes: It’s pretty common that people don’t like to make mistakes. Hitting this sore spot will likely bring some attention to your article.

Are you making (these mistakes) Example: Are you Making These Facebook Marketing Mistakes?

(Number)(Mistake) – Example: 5 Mistakes You Don’t Want to Make in Your Marketing Plan

6. Announce News: Humans, by nature, are curious. Feed this temperament by providing a informative title.

Example: New Research Suggests a Cure for Cancer!

7. Secrets: Knowing secrets is seen as an exclusive honor – everyone wants to be on the cutting edge of their industry. This type of headline suggests an elite tip that will set them apart in whatever their industry or hobby.

The Secret of (secret) – Example: The Secret of Online Marketing

(Number)(Mistake) – Example: 4 Secrets to Increasing Your Twitter Following

8. Small Time Commitment: Provide a quick explanation of a quick solution to gain attention from the really busy portion of your audience.

A Quick Way to (topic) – Example: A Quick Way to Build Brand Awareness

9. All Inclusive: Structure your title to imply that all your reader would want to know about the topic is outlined in your article. Not only will this attract those trying to learn about the topic, but those that are well versed (they’ll see it as a challenge to see how much they really know about the topic).

All You Need to Know about (topic) – Example: All You Need to Know about Online Banking.

There is no right or wrong style as your audience may respond differently than another. Spend time on your headline, brainstorm ideas, ask your colleagues for their opinion, and analyze the results.

Don’t stop learning about your audience and accommodating their preferences in your headline writing.

 


Page 25 – Web Hosting Secret Revealed




How to Create a Killer About Page



alt="How to Create a Killer About Page" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/writing-thumb-500x500_c.jpg" />

Whether you’re a solo-preneur or part of a thousand-strong team, your “About” page is one of the most important pages on your website.

Take a moment to think about your own browsing habits: when you find a new business that looks interesting, title="About WHSR" href="http://www.webhostingsecretrevealed.net/about-us/">the “About” page is usually one of the first places you go to find out more about the organization and its people. As one of the most visited pages on your website, you want to make your “About” page represent the best side of you and your business.

After all, it could mean the difference between an interested reader who eventually becomes a customer, and a bored browser who leaves your website, never to return.

Here are some tips to help you create an “About” page that will keep your visitors hooked.

Ask yourself why your “About” page exists

class="alignright wp-image-5737 border" alt="Article writing guide" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/01/0110-11.jpg" width="280" height="311" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/01/0110-11.jpg 350w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/01/0110-11-269x300.jpg 269w" sizes="(max-width: 280px) 100vw, 280px" />

For most businesses, the purpose of the “About” page is to provide more information about the people behind the scenes, revealing a little about who you are and what you do. Even though all readers know logically that real people with their own backgrounds and interests are behind a website or business, it still helps to have  an “About” page to confirm this fact. As with all pages on your web site, the “About” page is a great opportunity to convert readers to clients.

By providing more information about the people involved, readers feel like they know you a little better, which helps create trust and the beginnings of a positive rapport.

Picture your ideal audience

Think of the main readership or audience of your website, and tailor your “About” page with them in mind. It can help to image you’re writing the page especially for a real or fictional reader.

For example, if I’m writing a blog that offers money-saving tips and my target readership is single mothers with one or more children under ten, I might picture a 34-year old woman called Megan, who juggles two part-time jobs and is determined to save money for her son’s college fund. Even though I’ve created Megan out of thin air, picturing her while I’m creating my website’s “About” page will help me keep it relevant and interesting to the people who are most likely to be readers.

Get creative with the headline

This article might be called ‘How to create a killer “About” Page’, but that doesn’t mean it has to be called an “About” page.

title="Headline Writing Skills" href="http://www.webhostingsecretrevealed.net/blog/inbound-marketing/headlines-writing-guides/">Find a headline that’s relevant to your business and how it helps the reader. For example, “How I found happiness, love, and freedom by getting out of debt” is a lot more intriguing than plain “About”. There’s nothing necessarily wrong with using “About” if it fits with the tone and content on the rest of your website, however try exploring a few alternative options that more likely to grab readers’ attention.

Open with value

Writing the first paragraph of an “About” page is challenging, and many people jump straight in with something like “Born in 1978, Chris knew from the age of five that he wanted to be a web designer”.

While that information might be interesting to a handful or readers, you need to treat your “About” page like a newspaper article. Start with the most important information to draw people in, then go into more detail further down the page. The most important information for readers is always what value they can get out of your website or business, so open with this before addressing anything else.

Be personal

After you’ve explained the value readers can get from your site, reveal a little about your personal background, or that of your company. The information should be relevant to the website, including how you got to where you are, and, especially if you’re a solo-preneur, why you think it’s important to solve the particular problem or need that your business solves.

As well as information about who you are, include your picture – if you’re running the website alone – or a picture of your team. Being able to connect a name with a face will help readers feel like they know you a little better – just remember to choose a picture that fits with the rest of the website.

For your references, here are some well-personalized about page.

Joseph Payton

href="http://josephpayton.com/about/">class="border" alt="Sample of About Page" src="http://www.webhostingsecretrevealed.net/images/2012/0507-5.jpg" width="750" />

Bert Timmermans

href="http://www.berttimmermans.com/about-me/">class="border" alt="Sample of About Page" src="http://www.webhostingsecretrevealed.net/images/2012/0507-6.jpg" width="750" />

Molecube

href="http://molecube.ca/">class="border" alt="Sample of About Page" src="http://www.webhostingsecretrevealed.net/images/2012/0507-7.jpg" width="750" />

FT Designer

href="http://ftdesigner.net/">class="border" alt="Sample of About Page" src="http://www.webhostingsecretrevealed.net/images/2012/0507-8.jpg" width="750" />

Justin Delabar

href="http://www.justindelabar.com/about/">class="border" alt="Sample of About Page" src="http://www.webhostingsecretrevealed.net/images/2012/0507-9.jpg" width="750" />

Include contact details

You should include your contact information on your “About” page, and make it clear that customers can contact you. Whether this is an email address, a physical business address or an office phone number, making yourself available for readers to contact you will help build their trust of you or the business you’re writing about.

Include proof

Even if you have statistics, awards, and testimonials elsewhere on your website, it’s still relevant to include them on your “About” page. If you have a high number of subscribers, website visitors, or a large social networking following, sharing these figures can help improve the credibility of your site with new readers. Equally, a testimonial describing a previous customer’s experience with your flagship service or product helps establish the reputation and quality of your brand.

End with an ask

You’ve explained how your website can help readers, revealed information about your background and who you are, and demonstrated proof of your brand’s quality.

To finish, you need to tell readers what you want them to do with that information. Your call to action might involve asking readers to subscribe to your email list, to contact you directly, to share the site on a social network, or to visit other areas of the website, such as the store. Most readers won’t think to do any of these things unless you ask, so do all the thinking for them.

Rewrite, rewrite, rewrite

Just because you’ve finished your “About” page doesn’t mean it’s set in stone: you can change it as many times as you want. The first incarnation is unlikely to be perfect, and you can update it as and when you need to. If you find writing an “About” page challenging, you might be tempted to leave it untouched for months, even years. During that time, however, your business is undoubtedly shifting and changing, so use as many opportunities as you can to improve the copy, tighten up the focus, and create the “About” page your business deserves.


Page 24 – Web Hosting Secret Revealed




How To Write A Killer Headline



alt="How To Write A Killer Headline" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/06/advertising-500x333_c.jpg" />

id="floatright">alt="Headline Writing Guide" src="http://www.webhostingsecretrevealed.net/images/2012/0930-7.jpg" />

According to rel="nofollow" href="http://www.copyblogger.com/blog/" target="_blank">CopyBlogger, 8 out of 10 people will read your headline. After that, only 2 out of the 10 will actually read the rest of your copy.

For such a simple statistic, it really captures why a killer headline is absolutely crucial to the readability and success of your written projects. The major copywriters say that each piece of copy has only one real job: to move the prospect through to the next stage. The goal is to get the reader to keep going, to read your next sentence.

While this is true of your headline, the stakes are also higher. The reader will evaluate whether to even try to dive into your piece based on the headline. So, without further ado, let’s make a study of what the greatest copywriters from Gary Bencivenga and Gary Halbert to Yanik Silver and John Carlton say about headlines.

We’ll also give you insights and strategies you can use to improve your headlines today.

Start with the headline

One of the key recommendations you’ll see time and again is to start with your headline first. When you sit down to write that report or draft your next blog post, you’ll have a general idea of what you want to write about. For example, if you’re a copywriter for hire and you want to show the power of a professional sales letter in improving sales for a specific market like dry cleaners, you’ll have an idea of the copy that you want to cover.

But what do you need to convey in the report? The important part is to show the benefit to the dry cleaner of reading the piece. Therefore, if you start with the benefit in mind, you’re not only likely to capture their attention but you’re also likely to href="http://www.webhostingsecretrevealed.net/blog/web-copy-writing/how-to-write-web-content-that-sells/">write a great, value-filled piece.

Include a benefit

If you start with the benefits in mind, sometimes the benefit itself can make a great headline. For example, Learn How to Use Craigslist to Effortlessly Attract Three New Customers a Day to Your Dry Cleaning Business. The promise in this headline is clear. Not only do I know as the reader what I’m going to learn, but I immediately have a sense of the benefits: easier and more customer acquisitions. Another way to look at benefits is to be very explicit about what problem you’re solving and position the headline around the solution to that problem. Is your prospect’s most pressing problem an embarrassing health issue like a wart? A headline that says very simply New Product Has You Wart Free in 24 Hours will capture the person’s attention right away.

Look for an enticing hook

Copywriter rel="nofollow" href="http://www.john-carlton.com/">John Carlton is best known for his slightly unorthodox style. They don’t call him the marketing rebel for nothing. There’s a classic story about how he wrote one of the most successful sales letters in golf history with a headline that said:

Amazing Secret Discovered By One-Legged Golfer Adds 50 Yards To Your Drives, Eliminates Hooks and Slices… And Can Slash Up To 10 Strokes From Your Game Almost Overnight!

The reason that this headline is so captivating is that it found the hook. It took an unusual aspect or something that was likely to stand out from the crowd and put it front and center in the piece. Which leads us to the next thing.

Find the story

style="text-align: center;">class="aligncenter wp-image-643 border" alt="List Type Headlines" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-2.jpg" width="750" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-2.jpg 650w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-2-295x300.jpg 295w" sizes="(max-width: 650px) 100vw, 650px" />

This is actually a key piece of knowledge to share in copywriting in general.

In order to be successful, you need to find the story. The key piece of information that makes it interesting, that puts a human face on the situation, that makes it stand out from the competition. Sometimes, it’s something that was totally overlooked by others in the industry. The Schlitz beer example is a familiar tale about how the brand describes its hygiene measures (which were actually mandated by law and used by every brewery) to rocket to a top brand in a competitive market.

So find the story in your product, and that may provide you with the basis for your headline.

Appeal to self-interest

Copywriting is simply 24 hour written salesmanship. A successful salesman rarely leads with something like “I am excited to inform you that your commission on my overpriced product is paying for my trip to Aruba.” Instead, the mattress salesman leads with how life changes after you get a good night’s sleep, your back pain goes away, and your well-rested partner is now feeling frisky. The car saleswoman gets you to buy the overpriced SUV because it takes care of the daily logistics issues of hauling around your dogs and kids, but its sexy enough to make you the envy of your neighbors. And, oh by the way, your husband will love your frugality once he sees the excellent gas mileage. Figure out what motivates your prospect and appeal directly to their self-interest in your headline.

Find the emotional note

Research has shown consistently that people buy from an emotional trigger, not an intellectual one.

People’s emotional motivations aren’t that complex; they correlate roughly to the seven deadly sins. Do they want to work less, but make more money? Be attractive to the opposite sex? Be the envy of their friends and family? Any of these can be incorporated as a “big idea” in the headline in order to capture people’s attention and start their emotional association with your product or service.

…And back it up with great facts

style="text-align: center;">class="aligncenter wp-image-644 border" alt="Neil Patel's headlines" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-1.jpg" width="750" height="725" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-1.jpg 650w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/04/0409-1-300x289.jpg 300w" sizes="(max-width: 750px) 100vw, 750px" />

Once the right emotional note has been hit, we start to look intellectually for data to either back up or refute our assumed objections. Most people read skeptically; “it’s too good to be true” is part of our internal soundtrack. So trotting out great statistics on success, a case study, or why this is an excellent deal is critical. Doing this as early as your headline can help you capture someone’s attention. Here are a couple of examples:

Double your car’s gas mileage and cut your bill in half – find out how this HumVee owner went from 9 to 18 Gallons Per Mile in 3 Simple Steps.

Become every woman’s ideal man – learn the conversational trick that Harvard researchers say will make a woman accept a date with you 7 times out of 10.

You get the point.

So now that you understand the core principles of headline writing, where can you begin?

Our Swipe File

class="border" alt="Writing Good Headlines" src="http://www.webhostingsecretrevealed.net/images/2012/0930-5.jpg" width="750" />

The following is intended to be a mini-swipe file of some of the best headline ideas that I’ve read or seen in the hundreds of hours of copywriting courses that I’ve taken in the last couple of years.

The Carlton How

  • How a one-legged golfer……
  • How an Overweight Housewife Lost 30 Pounds in 20 Days….
  • How a Grandfather Made a Million Dollars in One Year on the Stock Market in a Bad Economy….

Warning

The “Warning:” alerts people to some potential future state or a fact that they may not be aware of.

  • Warning: Smokers are 2 to 3 times as likely to be afflicted with gout.
  • Warning: Husbands who travel 3 weeks a month are 3 times as likely to be divorced within 2 years.

How to

Simple but effective.

  • How to overcome shyness and be the funniest guy in the room.
  • How to get your dog to effortlessly obey your every command.
  • How to negotiate great deals on cars, rent, and other big expenses.

How X Did Y

  • How this simple internet formula made me a million dollars.
  • How one change to my pick-up line landed me 28 dates within one month.
  • How a visit to Russia landed me my big break in the movie industry.

The key here is to tell a personal story.

Are you…..?

  • Are you concerned about what’s hiding under your carpets?
  • Are you waiting for the tax man to figure out you’ve been hiding money?
  • Are you planning a big divorce and need to make sure that you’re financially protected?

The question works well, especially when the question itself is a bold one.

Exclusive invitation

Who can resist an exclusive invitation? This can be interchanged with subjects like VIP, Secret, and For Members Only. Anything that signals scarcity and exclusivity and plays to the recipient’s ego is bound to be on the right track.

Announce big news

  • Harvard researchers have discovered the cure for athlete’s foot.
  • New FDA approved drug will double your cup size in 14 days.
  • Toyota is currently offering 00 cash back on all their cars.

The key here is to find something that’s big enough and noteworthy enough to carry the excitement of this headline.

Issue an authoritative command

  • Lose the baby weight in 90 days. S
  • top wasting time and get more done.
  • Build a blog that matters in one hour a day.
  • Quit complaining about your job and finally make the career change.

Just say it

  • The ultimate copywriting swipe file.
  • The best resource on hydroponic gardening on the market.
  • Everything you need to know to relocate to Wyoming and start a buffalo farm.

To people who….

  • To People who want to finally write that screenplay.
  • To people who need help navigating the disability system.
  • To web designers looking for the ultimate vector collection.

href="http://www.webhostingsecretrevealed.net/blog/inbound-marketing/headlines-writing-guides/">And many, many more.

The above is not exhaustive. If you research successful advertisements, sales letters, and blog posts in your industry you’ll find hundreds of variations and as many formulas as you do ads. It’s also worthwhile to find copywriters you like and get their materials to see how they construct a headline.

Bottom Line: So what should you do when you sit down to write a headline?

When you sit down to write your headline, take into account all the various components above. What are you selling? To whom? How do you want them to feel when they buy your product? What’s the story behind the product? What’s the main benefit? What information would surprise me? Would anything urge me to take action now? Make an unorganized, bulleted list that captures all of these points and then begin to brainstorm.

It’s a healthy practice to aim to create a minimum number of headlines. If you’re a copyphobe, shoot for 10. If this is fun and you really are interested in pushing the envelope of your skills and what your copy can accomplish, aim at 50. Once you have the list, narrow them down to your best options.

Look at them dispassionately.

How can they be improved? Can the ideas be strengthened? Can the writing be tighter? Is there a better order? Look at each individual work. Are there generic nouns that can be made more specific? Are there weak verbs that can be swapped out for a power word? Spending time on these tweaks may not be exciting but it can definitely help yield tremendous results.

A/B Test Your Headlines!

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One final thought: before you settle on a headline for a big mailing, test test test. If it’s a website, conduct some href="http://www.webhostingsecretrevealed.net/web-marketing/what-is-ab-testing-and-how-can-it-help-your-site/">A/B testing for a small sample and then feature the best headline. If the headline will be used for a physical mailing, conduct a survey online and see which one people prefer. Services like Google AdWords will quickly show you which headlines invite the most clicks. The key thing here is not to leave it to chance, or to follow your intuition. Let users that are representative of your best target demographic give you the data to make effective, reality based decisions.

So here’s the bottom line. The art of crafting a headline seems like it should be easy and straightforward? After all, how hard can it be to write between 5 – 9 words?

The challenge is that these may be the most important 5 – 9 words that you write in an entire project. It’s well worth investing the time to understand the dynamics that make headlines effective, brainstorming your best options, and testing to see which ones are effective. This will increase your conversion rates, improve sales, and ensure that your campaign is a success.

Do you have questions about a headline? Do you want feedback on your latest headline? Leave them in the comments below and we’ll give you our feedback.


Page 23 – Web Hosting Secret Revealed




10 Killer Strategies to Win more Traffic for Your Blog



alt="10 Killer Strategies to Win more Traffic for Your Blog" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/09/drive-traffic-500x332_c.jpg" />

Do you feel like getting more traffic to your blog is a never-ending battle? Have you tried everything you can think of and your traffic is still flat? Here are ten killer strategies that will help you win the numbers game and get more visitors to your site. You may have heard of some of these tips and tricks, but we’ll look at them in a fresh way. Others will be new ideas you’ve likely not thought of before.

style="line-height: 1.5em;">Here go our 10 tips on how to drive more traffics to your blogs.

# 1: Network with Other Bloggers, even the Smaller Ones

href="http://www.blog-growth.com/101-experts-share-their-tips-for-online-success/" target="_blank">Blog Growth interviewed a number of blog gurus about how they drive traffic to their own blogs. Dino Dogan, owner of title="Triberr" href="http://triberr.com/" target="_blank">Triberr and a blogger, shared:

“Many young bloggers take the obvious route of focusing on big blogs and big names. That’s a waste of time. I would definitely focus more on my peers, rather than gurus, big names, and experts. This means I would read blogs by my peers. Share their stuff. Comment on their posts. Link to them, etc.”

Visit the blogs of others in your niche area. If you write about recipes, visit other recipe blogs and add your thoughts on that blog. Be respectful, though. The quickest way to get your virtual hand slapped is to spam a blog with something like:

Woohoo. Good blog, but mine is good too. Visit me at XYZRecipes.com

This is considered rude by other bloggers and readers. Instead, add an insightful comments such as:

Adding a dash of cilantro to this dish really kicks up the flavor to a new level.

The majority of blogs offer the ability to place a link to your website either turning your name into a hyperlink or creating a separate link just under your name. Use that feature, if it’s available, but do not self-promote relentlessly.

Other ways to network with other bloggers:

  • Use social media to share other bloggers’ content. They will likely return the favor.
  • Develop a relationship via e-mail or private chat rooms. As always use common sense and caution when talking to people you don’t know in person.
  • Start a networking group of local bloggers and meet up at a coffee shop once a month to share tips.
  • Attend a conference or retreat with other bloggers such as the href="http://beechretreat.com/about/" target="_blank">Beech Retreat.

# 2: Get Social

According to href="http://socialmediatoday.com/node/1656466">Social Media Today, Facebook now has close to a billion active users. That may be why 70% of B2C companies have gained at least one customer from Facebook. Here are some additional social media sites where you should consider having a presence for your company by posting, offering coupons or creating interesting memes:

  • Twitter
  • LinkedIn
  • YouTube
  • Google+
  • Instagram
  • Pinterest

These are hot commodities right now, but stay up on the trends so you can take advantage of up and coming social media that is popular. For example, if you’re selling books, you’ll also want a presence on sites like href="http://www.goodreads.com/">Good Reads and href="http://www.shelfari.com/" target="_blank">Shelfari.

# 3: Guest Blog

Think href="http://www.webhostingsecretrevealed.net/write-for-us/" target="_blank">guest blogging is a dying art? Think again.

Remember those other blog owners you’ve spent time building a relationship with? Ask them if they’d like to post a guest article on your site and offer to return the favor. You’ll reach new readers, who just may visit your site.

Although there are no hard and fast statistics on guest blogging, it stands to reason that sites that welcome guest bloggers are updated frequently with fresh content. The search engines will crawl and index this content, which will drive visitors to your article.

Here are some things to keep in mind to get the most out of a guest blogging experience:

  • Seek out blogs that are about topics your target customers are interested in. If you sell golf tees, then you want to blog on a site about golfing tips and not on a hair care site.
  • Ask the blog owner if you can include a bio with a link to your website at the bottom of the article and at least one text link within your article.
  • Avoid sites with questionable content or anything that might offend your customers.

# 4: Gain a Radio Presence

style="text-align: center;">href="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/09/broadcasting-on-radio.jpg">class="size-full wp-image-6690 border aligncenter" alt="broadcasting on radio" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/09/broadcasting-on-radio.jpg" width="750" height="600" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/09/broadcasting-on-radio.jpg 750w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/09/broadcasting-on-radio-300x240.jpg 300w" sizes="(max-width: 750px) 100vw, 750px" />

In a previous article, I covered how you can gain traffic by href="http://www.webhostingsecretrevealed.net/blog/web-business-ideas/how-internet-radio-can-increase-your-sites-traffic/">hosting an online radio show. About 42 million people regularly listen to Internet radio according to href="http://www.targetspot.com/research/">Target Spot and that number grows every year. Some things to keep in mind:

  • Start slow and create a separate landing page, which you give out over the air, so you can do A/B testing to see which ads are most effective with gaining new site visitors.
  • Stick to a topic related to your site. If you sell household products, offer cleaning tips. If you sell dog shampoo only, don’t talk about cat behavior. Just keep it simple.
  • Don’t like to talk? Get a friend or family member to do the show for you or trade with another blogger/radio host to get advertising spots on his show.

# 5: Give Dubbler a Try

style="text-align: center;">class="aligncenter size-full wp-image-6709 border" alt="Dubbler" src="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/09/dubbler.jpg" width="750" height="385" srcset="http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/09/dubbler.jpg 750w, http://whsr.webrevenueinc1.netdna-cdn.com/wp-content/uploads/2013/09/dubbler-300x154.jpg 300w" sizes="(max-width: 750px) 100vw, 750px" />

Dubbler (href="http://www.dubbler.com/">http://www.dubbler.com/) is an app that works with both IOS and Andriod phones. It allows you to record 30 to 60 second bites of audio. You can then upload what you’ve recorded to the Dubbler community and it is instantly available to other Dubbler users. In addition to a simple recording, you can add:

  • A cover image
  • Voice filters
  • A blog URL in your description field

This is something different that you likely haven’t tried yet and that will reach new site visitors who otherwise might not have traveled to your site.

# 6: Use SlideShare

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SlideShare (href="http://slideshare.com/">http://slideshare.com/) gets about 60 million monthly visitors and 120 million monthly pageviews (surprise?), so the market for new site visitors is massive at this presentation sharing site. Not only will you have the opportunity to reach some of those visitors, but you can upload a presentation that explains some aspect of what you do. It is among the top 200 sites in the world.

According to their About page:

“SlideShare content spreads virally through blogs and social networks such as LinkedIn, Facebook and Twitter. Individuals & organizations upload documents to SlideShare to share ideas, conduct research, connect with others, and generate leads for their businesses.”

If you can create a PowerPoint presentation, you can easily create a SlideShare to share your knowledge with a link at the end back to your blog.

# 7: Optimize Your Headlines

Remember that a headline is the first thing that a site visitor sees when he lands on your page. It is also what draws the eye in a list of search engine results. You have an opportunity with your headline to grab that reader, hook him and make him want to read more. There are numerous things you can do to href="http://www.webhostingsecretrevealed.net/blog/inbound-marketing/headlines-writing-guides/">create an engaging headline, but some of the most successful blog headlines include:

Type of Headline: Call-to-Action

Sample: “Save 50% on Your Grocery Bill”

Type of Headline: Fear-Based

Sample: “Keep Your Pet from Disaster During an Emergency”

Type of Headline: Top Reasons

Sample: “Top 10 Reasons You Should Exfoliate Your Skin”

There are many other headline categories, but using the structure of headlines that have been successful for other bloggers can help more readers find your posts.

# 8: Become an Expert on Q&A Sites

Establish yourself as an expert in your field and people will search for your name in search engines and come to your site to learn more. One example of someone who has established themselves as an expert is the personal finance guru Dave Ramsey. Dave hosts a radio show and answers questions about how to get out of debt and make smart money choices. His blog offers additional advice on how to be financially smart. Dave also does seminars and offers a kit to groups to teach his principals.

You can recreate this effect online by becoming known on Q&A sites. Here are some tips to get the most from them:

  • Answer questions that are getting a lot of views or chatter.
  • Answer questions that no one else seems able to answer.
  • Go above and beyond what any other poster does and offer some inside knowledge and examples that cannot be readily found on the Internet.

Sites to try include:

  • href="http://wiki.answers.com/">Answers.com
  • href="http://formspring.com">Formspring
  • href="http://stackexchange.com">StackExchange
  • href="http://answers.yahoo.com">Yahoo! Answers
  • href="http://quora.com">Quora

# 9: Place Claim on Your Photos

Did you take a beautiful picture of a baby pink rose blooming in your garden? Open up your favorite photo editor or use an online service like LunaPic to add text to that photo.

In bold letters along the bottom type the name of your website and the URL address. People will take your photos. Sometimes they don’t understand copyright completely and think as long as they attribute the photo to you they can use it. Other times, they do understand and figure you’ll never notice. Whatever their reasoning, if they are going to grab your original photo, you might as well get in a little free advertising.

 # 10: Post Regularly and Keep It Short

Internet users are busy people. They don’t have time to spend an hour reading through a bulky blog post. You may think that the statistics on how often a sloth blinks his eyes are fascinating in a three-page long chart, but your reader just wants the simple fact that he blinks his eyes X number of times a second.

Keep your posts short and to the point and readers will come back for more. Speaking of that, when the reader comes back, you really need to have fresh content or you risk losing them. Not only will fresh content keep your current visitors coming back, but the search engines will crawl your site and index these new pages. Google algorithms now take into account how current content is, if the site is updated and many other factors. Don’t give Google a chance to give your site a demerit and lower ranking because you haven’t updated in months. Create a publishing schedule and stick to it, even if it means taking on guest blog posts to stick to the schedule.

Be Creative!

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These 10 ideas will get you started on the path to driving more traffic to your blog, but the best way to attract new visitors is to try out different things.

Be creative.

If there is a local networking group, print up business cards with your blog address and pass them out to the other members. Say something cute like, “If you scratch my site, I’ll scratch yours.” Of course, you have to be able to gauge the attitude of the group you’re with. Some are very professional and wouldn’t think that was funny, so you’d need to word things a bit differently. Keep your eyes and ears on the latest trends in pop culture and the online world and you’ll discover many different places where you can get the word out about your blog posts.

Image credit: href="http://www.flickr.com/photos/sovietuk/5861614/">tricky (rick harrison)


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